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Test Bank For Business Communication Essentials 6th Edition Courtland Bovee
Test Bank For Business Communication Essentials 6th Edition Courtland Bovee
2
3) Which of the following is true about the importance of effective communication to your career
and to the companies where you will work?
A) Communication is important for most jobs, except technical jobs such as engineering or
finance.
B) The higher you rise in your organization, the more time you spend using the technical skills of
your profession, and the less time you spend communicating.
C) Good communicators are generally much easier to find than good accountants, good
engineers, or good attorneys.
D) Companies that communicate well significantly outperform those that communicate poorly.
E) Communication is important for most jobs, unless you are an entrepreneur.
Answer: D
Explanation: D) Good communication has clear financial advantages. Companies that
communicate well significantly outperform those that communicate poorly.
Classification: Conceptual
AACSB: Communication Abilities
LO: 1
Difficulty: Easy
Learning Outcome: Describe best practices in team and interpersonal communication
4) Effective communication strengthens the connections between a company and all of its
________.
A) factions
B) cliques
C) stakeholders
D) captive audience
E) captive market
Answer: C
Explanation: C) A company's stakeholders are those groups that are affected in some way by the
company's actions: customers, employees, shareholders, suppliers, neighbors, the community,
the nation, and the world as a whole.
Classification: Conceptual
LO: 1
Difficulty: Easy
Learning Outcome: Discuss the challenges and importance of business communications
3
5) Effective business messages ________.
A) convey abstract ideas
B) provide practical information
C) are usually voluminous
D) do not attempt to influence the reader
E) are usually informal
Answer: B
Explanation: B) To make your communication efforts as effective as possible, provide practical
information. Give recipients useful information, whether it's to help them perform a desired
action or understand a new company policy.
Classification: Conceptual
AACSB: Communication Abilities
LO: 1
Difficulty: Easy
Learning Outcome: Describe strategies for developing persuasive business messages
4
8) To be effective, business messages should ________.
A) use abstract words that lend themselves to interpretation
B) adopt an informal tone
C) never contain opinions
D) not make arguments or recommendations
E) show your readers how they will benefit by responding to your message
Answer: E
Explanation: E) To make your communication efforts as effective as possible, you should offer
compelling, persuasive arguments and recommendations. Show your readers precisely how they
will benefit by responding the way you want them to respond to your message.
Classification: Conceptual
AACSB: Communication Abilities
LO: 1
Difficulty: Easy
Learning Outcome: Describe strategies for developing persuasive business messages
5
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Archpriest’s hand, and girdeth himself. And the Archpriest saith,
Axios. And they sing in the altar and without in like manner. And they
do the same with the phelonion, and with the sloujébnik. And the
Archpriest saith with each, Axios. And they sing according to custom.
And, having kissed the omophorion and the Archpriest’s hand, he
that hath received the laying on of hands as priest goeth out and
kisseth the archimandrites, and all the co-ministrants on the
shoulder, and standeth with the priests.
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