Product Price

 Continue to innovate and release  Maintain competitive prices for Air

new Air Force 1 products, such as Force 1 products.
new colorways, collaborations, and
 Offer promotions and discounts on
limited-edition releases.
Air Force 1 products, especially
 Focus on the Air Force 1's unique during the off-season.
features and benefits, such as its
 Bundle Air Force 1 products with
iconic design, durability, comfort,
other Nike products, such as
and versatility.
apparel and accessories.
 Develop Air Force 1 products for
new customer segments, such as
women and children.

Place Promotion

 Make Air Force 1 products available  Launch new marketing campaigns

at a variety of retail locations, both
online and offline.
 Partner with new retailers to sell Air
Force 1 products.
 Open new Air Force 1-only stores in
key markets.
to keep the Air Force 1 fresh and
exciting for consumers.
 Target new customer segments
with Air Force 1 marketing
campaigns.
 Partner with influencers, such as
athletes and celebrities, to promote
Air Force 1 products.
 Use social media to connect with
potential customers and generate
buzz around the Air Force 1 brand.

The Nike Air Force 1 is a popular sneaker with various price points depending on the model and
customization. The general retail prices are as follows12:

Low-top versions: $90

Mid-tops: $95

High-tops: $100

Nike uses several pricing strategies for its products, including the Air Force 13:
Value-Based Pricing Strategy: Nike sets its prices according to consumer perceptions about the
value of the company’s products. It focuses on delivering the highest quality products at the right
price to ensure the best customer experience3.

Price Leadership Strategy: This strategy is suitable for an oligopolistic market environment. With
this strategy, Nike can determine its product prices, use competitive prices, and set attractive
prices for different market segments according to its market dominance3.

Premium Pricing Strategy: Nike executes a rapid skimming pricing strategy of setting high prices
in the products and investing heavily in promoting the newly designed products3.

In recent times, Nike has been seen to increase the price of Air Force 1s, demonstrating an
aggressive direct-to-consumer approach and attempts to combat the secondary sneaker market4.
The average price of Air Force 1s sold on StockX is about $16 above retail4.

It’s important to note that these prices can vary based on factors such as location, retailer, and
any current sales or promotions.

Pricing Strategies of Nike

Nike has effectively employed a variety of pricing techniques to build its brand globally. Nike
bases its pricing strategy on understanding its products and figuring out what price point works
best for them. Nike's new pricing strategy went into effect in 2014 after a market analysis
revealed that the brand's value was valued by its customers..

Few of Nike’s pricing strategies are being explained below.

Value-Based Pricing Strategy of Nike

Nike bases its price decisions on the opinions of its customers regarding the worth of its
merchandise. This pricing strategy is known as value-based pricing. While other businesses use
the rationale that selling products at the lowest possible price will increase sales, Nike places a
premium on providing the best possible customer experience through the delivery of premium
products at competitive prices. This tactic determines the highest price that customers are willing
to pay for the company's goods, which include sports equipment, shoes, and apparel. Nike had a
great idea to ask people what their maximum price range was for specific products. Nike found
that this pricing strategy was effective as it learned about the value of its products from
consumers and began to use.

Premium Pricing Strategy of Nike

Nike uses the premium pricing strategy to set its product prices higher than those of its rivals,
taking into account the quality of the product. The owners and staff of the company are aware
that these costs will not only represent the caliber of their goods but also the impression that
customers who wear the Nike logo will give of their brand. When Nike creates its own line of
products, customers can identify it in the marketplace. Additionally, Nike's premium pricing
approach raises the perceived value of the brand, particularly when it comes to the limited-
edition Air Jordans. Nike determines its pricing strategy based on its cutting-edge technology and
products that generate a high degree of brand loyalty.

Nike Skimming Pricing Strategy

Nike uses a price-skimming tactic whenever it creates pricey goods, particularly limited edition
items. Nike uses this tactic to set high initial prices when releasing new design products into the
market. Nike employs this tactic in an attempt to take advantage of consumers who are willing to
pay that price for the product and want it. Nike reduces the price of its newly designed products
after they have been available for a while.

In addition, there are few other pricing strategies that Nike follows besid0es these. Such as,

Penetration Pricing

Psychological Pricing

Segmented Pricing etc.

https://marketingai.vn/chien-luoc-marketing-cua-nike-thuong-hieu-the-thao-hang-dau-the-gioi-
194128287.htm

The Nike Air Force 1 is a popular sneaker with various price points depending on the model and
customization.

 Low-top versions: $90

 Mid-tops: $95
 High-tops: $100