GNED 05:

PURPOSIVE COMMUNICATION

Instructor: Kimberly B. Jovida, LPT

GRADING SYSTEM:

Midterm Exam - 20%

Final Exam - 20%
Attendance - 10%
Outputs/ Portfolio - 25%
Quizzes/ Long exams - 15%
Class Participation - 10%
TOTAL 100%
 CHAPTER 1:

Communication Process and

Its Components
-the process of sharing meaning in any context

-a systemic process in which people interact

with and through symbols to create and
interpret meanings (Wood, 2003)
 MESSAGE
SOURCE RECEIVER
encodes CHANNEL decodes
messages messages

FEEDBACK
CONTEXT setting in which communication occurs

Physical Context
where communication takes place

Social Context
relationship among the participants
PARTICIPANTS the people communicating
MESSAGES
encoded or decoded information

CHANNEL
route travelled by the message, means of
transportation
2 basic channels:
sound (verbal symbols)
light (non-verbal cues)
NOISE
anything that interferes with
communication

External
sights, sounds and other stimuli in the
environment
Internal thoughts and feelings

Semantic
unintended meanings
FEEDBACK
responses to messages
 LEVELS OF COMMUNICATION
Verbal
involves words

Non-verbal
includes body language (gestures,
facial expressions, eye contact,
posture)
 LEVELS OF COMMUNICATION
Intrapersonal
cognitive/ personal
communication, “self-talk”
Interpersonal
between two or more people

Public
sending message to an audience
 FUNCTIONS OF COMMUNICATION
1. to meet needs
2. to enhance or maintain our sense of self
3. to fulfill social obligations
4. to develop relationships
5. to exchange information
6. to influence others
 PRINCIPLES OF COMMUNICATION
1. Communication is purposive.
2. Communication is continuous.
3. Communication messages vary in conscious encoding.

4. Communication is relational.
5. Communication has ethical implications.
6. Communication is learned.
 Communication Ethics

“A speaker who uses language that

degrades or injures human personalities by
exaggeration, pseudotruths, twisting of
words and name calling is clearly acting
unethically.” (Berko 1995)
QUIZ
 1-5. Draw the model of
communication w/ the ff. details:
Mr. Nobody sends a message to
Insan using FB messenger. He said,
“Mekus-mekus mo na yan”.
Insan replied, “Sobra na ba galing,
insan?”
6. Marites is thinking about her loans while
talking with her neighbor. She wasn’t able
to understand what the other person said.
What kind of noise is involved?
External
Internal
Semantic
7. Robert missed the meeting because
the secretary just wrote “7:00”. He
thought it was 7PM instead of 7AM.
External
Internal
Semantic
 8. The room was not well lit so
Jimmy can’t read the writings on
the board.
External
Internal
Semantic
9. The teacher’s tone was sarcastic
so the students were not sure
what her meaning was.
External
Internal
Semantic
10. Tim’s crush is in front of him so
he wasn’t able to understand his
friends story.
External
Internal
Semantic
 11-15. PRINCIPLES OF COMMUNICATION
1. Communication is purposive.
2. Communication is continuous.
3. Communication messages vary in conscious encoding.

4. Communication is relational.
5. Communication has ethical implications.
6. Communication is learned.