ASPIRING CONVENTION OF ENTREPRENEURS

ESCAPE THE MONOTONY

Delegate Guidebook 2023

 TABLE OF CONTENTS

01 Message From Event Heads

02 Message From Presidents

03 About Entrepreneurs Society

04 Schedule

05 Generation’s School Map

06 Module Guidelines

14 Code of Conduct

15 Important Disclaimers

16 Contact Information
MESSAGE FROM
THE EVENT HEADS

UMER BIN ASIM

As the Event Head for ACE'23, I am honored to assure you that this year's
event promises to be exceptional.

Our vision is crystal clear: we aspire to cultivate an entrepreneurial mindset

among our youth, equipping them to unearth their hidden potential and
talents. Our mission is to inspire them to utilize their skills in crafting a
prosperous future for Pakistan.

With unwavering determination, a well-defined vision, and a dedicated team

by our side, we are fully prepared to bring you an event that offers deep
insights into the ever-evolving corporate world and the essential qualities
required to become trendsetters.

ATTA HUSSAIN
ACE has always transcended the boundaries of a traditional competition, and
this year, we are taking it to unprecedented heights. From thrilling ACE
rounds to unforgettable social gatherings set against the backdrop of
Generations School's picturesque campus.

ACE provides our youth with a platform to showcase their remarkable

entrepreneurial potential, not only to their peers and mentors but also to
distinguished entrepreneurs from diverse sectors.

Prepare yourselves for ACE'23, an event destined to make a lasting impact.

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 MESSAGE FROM
THE PRESIDENTS

RAYYAN SAJJAD
ACE'23 is not just an event; it is a testament to your dedication, hard work,
and a commitment to excellence. It is a platform where you can showcase
your talents, exchange ideas, and forge lasting connections. Here’s my advice
to you. Don’t be shy while you’re here. Network with experts and potential
investors. Find mentors who might help you navigate through a tough patch.
Connect with fellow innovators. Because ultimately, the world needs your
creativity, your energy and your vision. I have every confidence that the
delegates of ACE’23 will transcend boundaries set by the ones at ACE’22. I
wish you the best of luck with your ACE’23 journey, we hope to provide you
with the experience of a lifetime.

HAYA ALI SUBZWARI

Entrepreneurship is all about confidence and growth, while ACE’23 may not
be a legitimate platform for businesses it will be an educational journey to
help people learn about building and operating a business, the milestones
and challenge their skills. ACE’23 is an entrepreneurial event that’s designed
to focus on and help the young leaders of tomorrow.

I believe in you, and Pakistan believes in you. I warmly invite you to be a part
of this remarkable occasion.

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ABOUT
ENTREPRENEURS
SOCIETY

Generation’s School’s Entrepreneur’s Society has been

organizing multiple intra-school events at Generation’s
over the past few years with the core aim of promoting
the importance of enterprise and cultivating successful
entrepreneurs within Generation’s.

This year with ACE ’23, the society aims to expand its
horizons to not only include Generians but also
students from different academic institutions, helping
everyone achieve a single goal – to become successful
entrepreneurs of tomorrow!

Visit our page on Instagram for

constant updates and news!

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 SCHEDULE

DAY
Registrations 12:30 pm - 2:00 pm
Opening Ceremony 2:30 pm - 3:00 pm

01
Pitch Perfect R1 3:00 pm - 4:30 pm
Media Roar R1 4:30 pm - 6:00 pm
Games Night 6:00 pm - 7:00 pm

DAY
Reporting Time 1:00 pm - 1:20 pm
Corporate Havoc R1 1:30 pm - 3:00 pm

02
Brand Buzz R1 3:00 pm - 4:30 pm
Stock Shocks Assembly 1 4:30 pm - 6:30 pm
Networking Night 6:30 pm - 7:00 pm

DAY
Reporting Time 1:00 pm - 1:50 pm
Pitch Perfect R2 2:00 pm - 3:30 pm

03
Media Roar R2 3:30 pm - 5:00 pm
Stock Shocks Assembly 2 5:00 pm - 7:00 pm

DAY
Reporting Time 8:30 am - 8:50 am
Brand Buzz R2 9:00 am - 11:00 am

04
Corporate Havoc R2 11:00 am - 1:00 pm
Stock Shocks Assembly 3 1:00 pm - 3:00 pm
Parabellum 3:00 pm - 5:00 pm
Closing Ceremony 5:00 pm - 7:00 pm
Formal Dinner 7:00 pm - 8:00 pm

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 5
FIRST FLOOR THIRD FLOOR
GENERATION’S
SCHOOL MAP

GROUND FLOOR
SECOND FLOOR
 MODULE GUIDELINES

Delegates are required to go through the guidelines thoroughly and fully

understand them to be able to participate in the rounds properly and avoid
any mistakes that might lead to penalties or disqualification.

PITCH PERFECT ROUND 1

• Participants are expected to deliver a pitch explaining their business idea in layman
terms.
• The pitch should not exceed the limit of 90 seconds and should be in a persuasive
manner.

Judging Criteria:
• Uniqueness and practicality of the idea
• The delivery of the pitch
• Adherence to the time limit

PITCH PERFECT ROUND 2: THE INCUBATOR

• Teams would have a total of 5 minutes to present a detailed lean business plan of their
idea along with a marketing mix of the product.
• Teams would have to pitch the amount of investment they would need from the
incubators as well as the share of the business they would be willing to offer in return.
• They may use any medium to present their plan.
• After the presentation there will be a detailed Q&A session in which judges will
inquire explicitly about the business.

Judging Criteria:
• Sustainability of the idea
• How detailed the business idea is and its practicality
• Presentation
• Adherence to the time limit

In case of any queries, please contact the personnel mentioned below:

Team Pitch Perfect
SALEH KARIM: +92 336 0872130

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BRAND BUZZ ROUND 1
• In this round delegates, will be assigned a brand which they’re required to rebrand
• For the brand allotted, delegates are required to think out of the box and come up
with innovative ideas on how to re-brand it and its products, i.e., they may launch a
new product, but it should relate to the market of the business.
• For the proceedings of the round, delegates will be given 30 minutes to set up their
stalls, panaflexes or any other material they wish to use to make their stall stand out.
• After the setting up of stalls, judges will enter the area and question every team for 5
minutes about their re-branded brands.

Judging Criteria:
• Innovation
• Aesthetics of the stall and its uniqueness
• Command on the brand
• Presentation skills
• Adherence to the time limit

BRAND BUZZ ROUND 2

• In this round, head delegate of every team will be given a sheet of paper where
they will be several brands and riddles written down.
• Teams are required to solve the riddle of only one brand which they are willing to
work on, and find their way to the final destination.
• The delegates will be able to find the brand logo at the destination which they are
required to collect and submit to the collection desk.
• The teams who submit the brand’s logo first will be credited with extra points.
• This activity will last for 30 minutes.
• After this, the delegates will have 1 hour to solve the case study of the brand they
have chosen and then present their statements before the judges.
• Your statements should answer the following:
• How would you reconstruct your brand in a way that it would be reliable for
investing?

In case of any queries, please contact personnel mentioned below:

Team Brand Buzz
HUZAIFA IQBAL: +92 302 8262299

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MEDIA ROAR ROUND 1
• In this round, teams are required to make an advertisement and poster for the brand
that has been assigned to them in such a way that it attracts the viewers and also
encourages them to purchase the product.
• Time limit for advertisement: 60 seconds.
• Size limit for the video: 100MB.
• Minimum video quality is 480p.
• Delegates are supposed to make the videos from original content, delegates are not
allowed to copy or take an existing video.
• Delegates can choose to advertise the whole brand or focus on a specific product from
the assigned brand.
• Poster must be in hard copy as it will be displayed towards the end of the presentation.
• Poster must be presented in a printed form.
• Minimum poster size is A4.
• Any racist or vulgar advertisements will be rejected and may face disqualification from
the event.
• Each team will get 3 minutes of presenting time and 3 minutes for Q&A session.
• Video should be submitted by 11:55 pm on 12th November 2023 in a given google
drive link which will be provided later.

Judging Criteria:
• Creativity and artistic value of advertisement
• Content of the advertisement
• Concept behind the advertisement
• Impact and appeal of the advertisement
• Direction of the advertisement
• Cinematography of the advertisement
• Quality of the poster
• Presentation
• Adherence to the time limit

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MEDIA ROAR ROUND 2
• This round is the perfect test of the diplomatic and strategic abilities of the teams to
deal with the media dilemmas that come their way.
• In this round, teams will be required to defend and justify a negative TV commercial of
a random brand.
• They will have to rebuttal a number of allegations such as racism, vulgar messages,
subliminal negative messages through a press conference.
• Towards the end of the press conference, teams will also have to provide a
comprehensive and out-of-the-box solution to resolve the issue.
• Teams will be given the commercial by the end of the first day.
• Teams will have 3 minutes for the press conference and 5 minutes for Q&A from
judges.

Judging Criteria:
• Content of press conference
• Ability to protect and defend the reputation of the assigned brand
• Creativity and effectiveness of presented solution.
• Presentation
• Adherence to the time limit

In case of any queries, please contact personnel below:

Team Media Roar
BILAL REHMAN: +92 333 2892586

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STOCK SHOCKS
• Before the event, teams will be issued with a country profile consisting of the
country's information and other companies present in the country.
• The stock market will be open on 3 days of the event for two hours only.
• Teams will start with a wallet amount of 2500 cubits (Avalonian Currency).
• Regular updates of changing situations in the country will be shown each day in the
form of major and/or minor headlines.
• After every Major headline, teams will have 10 minutes to discuss amongst
themselves and transact.
• After every Minor headline, teams will have 7 minutes to discuss amongst
themselves and transact.
• Transactions will take place using a website, the stock prices and headlines will be
displayed on the webpage as well as screens in the event venue area.
• Teams must enter their own team id and password to login on the website when
making transactions or else a penalty will be imposed.
• Any team which attempts to sell more shares than it owns in its portfolio will be
subject to a penalty.
• Any team attempting to buy or sell stocks not in whole numbers will be subject to a
penalty.
• Similarly, any team which attempts to buy more shares than the money they have
will be subject to a penalty.
• In case a penalty is imposed on a team, they will not be allowed to conduct any
transactions for the rest of the day.
• In case the penalty is reversed, the losses incurred during that time would not be
accommodated.
• Each team must use all fair means to conduct transactions. Any attempt to gain an
unfair advantage through an intended or unintentional use of another team’s id
and password or any applied unfair mean would result in an immediate
disqualification from the round.

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• Teams must submit the transaction responses on time, and therefore are advised
to keep a close check on the defined time duration for headlines. Any transaction
requests received after the daily transaction window closes will not be catered.
• At the end of Stock Shocks (Day 4 of ACE’23), all stocks in the team’s portfolio will
not be liquidated according to the latest market price. However, the existing cash
on hand value of each team will be used to see who has won. Therefore, delegates
must ensure that they sell back any and all stocks remaining by the end of Day 4.
The team which ends with the highest cash on hand value will win Stock Shocks.

In case of any queries, please contact personnel below:

Team Stock Shocks
RAFAY ASIM: +92 332 2967518

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CORPORATE HAVOC ROUND 1
• In this round, teams will be given a case study regarding an event with 3 main
stakeholders involved.
• All the 3 stakeholders will be seated in different rooms.
• Teams will have to design strategies which are suitable for all of the 3 stakeholders, and
will have to convince each stakeholder separately of how their strategy serves the best
interest of the stakeholder groups.
• Teams will be given 2.5 minutes to present and 1.5 minutes for the QnA in each
stakeholder room.

Judging Criteria:
• Business strategy
• Innovation
• Presentation
• Adherence to the time limit

CORPORATE HAVOC ROUND 2

• In this round, the teams which qualify will be given a company profile and a series of
mini crisis.
• When the round starts, each team will be presented with the first mini crisis for which
they will have to come up with solutions.
• As soon as the team is ready to present, they will be taken to the room where the board
of directors of the company will be present, and they will have to present their solutions
to them.
• They will be given 3 minutes to present and 2 minutes for Q&A per mini crisis.
• As soon as the team is done with the presentation, they will be given the second mini
crisis and the same procedure will be followed thereon.
• Teams will be catered in a way that the team which is ready to present first will get their
chance first and so on.
• There will be a total of 3 mini crisis.

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Judging Criteria:
• Quality of solutions presented
• Ability to solve crisis
• Presentation
• Adherence to the time limit

In case of any queries, please contact personnel below:

Team Corporate Havoc
ANNAS ALI: +92 313 0027600

PARABELLUM
Details of this round will be revealed on spot!

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 CODE OF CONDUCT

• THE SCHOOL IS STRICTLY A NO SMOKING ZONE.

• NO MISCONDUCT AGAINST ANY SCHOOL STAFF,
ORGANIZER, OR FELLOW DELEGATE WILL BE TOLERATED.
• WE WOULD APPRECIATE A FORMAL DRESS CODE TO BE
FOLLOWED.
• DELEGATES ARE NOT ALLOWED TO TRESPASS
RESTRICTED AREAS.
• ENTREPRENEUR’S SOCIETY OF GENERATION’S SCHOOL
RESERVES THE RIGHT TO CANCEL REGISTRATIONS IF ANY
MISCONDUCT OCCURS.
• NO ARGUMENTS OR QUESTIONS RAISED ON JUDGES'
DECISIONS WILL BE TOLERATED.
• UNNECESSARY ITEMS SUCH AS POCKET KNIFES, VAPES
ETC. ARE NOT ALLOWED AND WILL BE CONFISCATED.
• ANY SORT OF VIOLATION OF THESE RULES AND
REGULATIONS WILL BE HANDLED STRICTLY AND THE
DELEGATE MAY BE DISQUALIFIED FROM THE
COMPETITION.

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IMPORTANT DISCLAIMERS

• ALL PAYMENTS MADE TO GENERATION’S

ENTREPRENEURS SOCIETY ARE NON-REFUNDABLE.

• DELEGATE CARDS WILL BE CHECKED WHILE ENTERING

THE SCHOOL PREMISES. DELEGATES ARE REQUIRED TO
WEAR THEIR CARDS AT ALL TIMES DURING THE EVENT.

• ATTENDENCE FOR ALL ROUNDS OF ACE THAT ANY

PARTICULAR TEAM QUALIFIES FOR IS COMPULSORY, AND
NOT ATTENDING ANY OF THE ROUNDS MAY MAKE THE
SAID TEAM INELIGIBLE FOR ANY ACE TROPHY.

• THE ACE HOST TEAM HOLDS THE RIGHT TO DISQUALIFY

TEAMS ON THE BASIS OF ANY BREACH OF THE RULES
AND REGULATIONS, AS STATED IN THE CODE OF
CONDUCT GUIDELINES.

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 CONTACT INFORMATION

UMER BIN ASIM ATTA HUSSAIN

Event Head ACE Chief Operating Officer ACE
+92 301 2698269 +92 333 3439447

FOR SPECIFIC QUERIES REGARDING

REGISTRATIONS AND DELEGATE
CONCERNS, KINDLY CONTACT:

RAYYAN SAJJAD HAYA ALI SUBZWARI

President Entrepreneurs Society President Entrepreneurs Society
+92 316 2586717 +92 333 0003932

EMAIL WEBSITE
ace.ent@generations.edu.pk https://generations.edu.pk

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ACE GUIDEBOOK