Professional Documents
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Quản Trị Căn Bản
Quản Trị Căn Bản
Planning : the process of setting goals and deciding how to achieve them
ANALYZE , new strategies
Action needs to be done
Organizing : the processing of allocating and
Design
Controlling:
Evaluate , observation
2 types of Criteria
Effectiveness it refers to the ends , the ability to achieve organizational goals
it refers to doing the right things
LEVELS OF MANAGEMENT
TOP Managers- Midle Managers ( Vice president) , First-line Managers-
Operational level staff.
Top Managers : Cấp cao
set up long-term goals and plans
Evaluate overall performance of all departments
Select key personnel
Đi thi
Interpersonal Roles ( Internal)
Figurehead ( người đại diện cho tổ chức mà họ quản lý) sign a contract ,
Leader( motivate employees), and Liaison ( Liên lạc viên)( send and receives
emails and letters of partners)
Informational Roles ( Exteral)
Monitor( attend a conference), disseminator( holds a meeting with employees),
and spokesperson ( appear on TV to answer questions)
Decisional roles
Entrepreneur( set up goals and strategies), Disturbance Handler( deal a loss),
Resource Allocator ( discuss salary with labor union) and Negotiator
Chapter 2
Mangaement ideas in the ancient time
2 important events:
Adam Smith: Division of labor : productvity
THI MASLOW + THEORY X + Y
X: employees dislike work , layz , dislike responsibility, must be coerced to perform
How to manage
X: supervise , tell them , observe, design punishment
Y: recognize, praise, give award, create opportunity
A pestal analysis is a tool that can provide prompts to the governors, management
and staff involved in the analysis of the changes in the environment that could
impact future management decisions
A pestle is usually as a part of the strategic development of a business plan
however a pestile analysis can be used as part of identifying the opportunities and
threats for operational planning within environments
The pestle provides a simple framework within which to consider external factors
GENERAL ENVIRONMENT
Political: stability of the country
Economic: GDP, income, interest, inflation, exchange rate
Social : gender and age, tradition and customs, lifestyle
Technological: invention, machines and process, innovation
Legislative : laws, trade policy
Environmental: weather
Cau hoi : Techfest Whise
Unstructured problem
Gợi ý đề thi : 2 phần 30 câu MCQ ( từ chương 1 đến 4) Open question ( 2 câu 4
điểm)
Câu 1: Decision making ( rational bounded rational intuitive)
Câu 2 : Áp dụng ( 5 forces or pestel)
5 forces
Michael Porter
(external framwork)
rivalry among existing competitors
( number of competitors + size + industry growth + product differentiation+ exit
barriers)
They are high when ( many competitors + similar in size and power, slow industry
growth + not much differentiation+ high exit barriers)
For example airline industry ( many brands + stagnant growth+ high fixed cost ->
high exit barriers
Threat of new entrants (economies of scale + customer loyalty+capital
requirements + cumulative experience + government policies + access to
distribution channels
-> investments in product development ỏ in marketing, lower prices
To enter ( flight routes license insurance, distribution channel , qualification
Threat of substitute products or services
number of substitute /buyers willingness to substitute price-performing trade-off
Bargaining power of suppliers
bargaining power of buyers