Seller Fulfillment

1. Top Performing States by Category

Delhi tops the majority of the segment. Followed by Maharashtra, Gujarat States
Top Performing States by Product Category
100% 0.05% 0.92% 1.46% 0.19% 1.12%
4.74% 6.10%
90%
23.30%
80%

70%

60% 10.13%
17.28% 5.85% 2.31%
50% 4.87% 9.74%
2.97% 22.01%
27.21% 3.62%
40% 3.91%
25.03%
30% 13.05%
11.71%
2.59%
47.23% 44.43%
20% 40.60% 9.69%
28.61%
22.30% 23.40% 24.74%
10%
15.59%

0%
Acc & CE Clothing Footwear Home & Kitchen IT Phones Stationery & Office Toys & Baby Care
Supplies

Delhi Maharashtra Gujarat Karnataka Madhya Pradesh Tamil Nadu Rajasthan Telangana
Haryana Uttar Pradesh West Bengal Bihar Chattisgarh Andhra Pradesh Odisha Jharkhand
Punjab Assam Meghalaya Chhattisgarh Uttarakhand Daman & Diu Jammu & Kashmir Chandigarh

Note: Slide and dice option is enabled in the spreadsheet to get a better picture.
1. Top Performing States by Category
Delhi tops the majority of the segment. Followed by Maharashtra, Gujarat States

Note: Slide and dice option is enabled in the spreadsheet to get a better picture.
2. Sellers with High Average O2RTS
2.B Table below represents the numbers of merchants in High O2RTS Decile.
2.A We can leverage the boxplot based approach to identify the sellers falling out as outlier
Category Seller # Seller %
Clothing 771 57.15%
Home & Kitchen 158 11.71%
Acc & CE 150 11.12%
Stationery &
Office Supplies 74 5.49%
Footwear 69 5.11%
Phones 50 3.71%
Toys & Baby Care 49 3.63%
IT 28 2.08%
Grand Total 1349 100.00%

Note: The merchant list is available in the shared file

3. Is there correlation between Buyer Cancellation % and Order to Pickup
Metric Derivation: Order to Pickup = Order to Ready to Ship ( o2rts_avg) + Ready Overall Correlation
to Ship to Pickup (rts2pick_avg)

Insights:
1. At overall level, There is no correlation (.09) between the Buyer Cancellation
and Order to Pickup
2. Home & Kitchen Segment has positive correlation(0.29). Especially the buyer
cancellation % has positive correlation (0.3) with Sellers from Gujarat and
Maharashtra Sellers.
3. Higher Correlation (.50) between Phone sellers from Gujarat, Maharashtra,
Haryana and Buyer Order Cancellation %

Phone Category Correlation

4. Seller Tiering
We will be deriving the performance score by assigning positive and negative weightages. For Category, The
merchants will be assigned to the Tier based on the below criteria (Bell Curve).

1. Platinum - Top 10%

2. Gold - 11-50%
3. Silver - 51-90%
4. Bronze - 91-100%

We will be using the below KPIs and related weightages to derive the tier.
KPI Weightage KPI Category Reason
Successful Orders 50% Performance
Listing Sold 25% Engagement Higher Breadth, Higher Engagement
First Order Ageing 10% Engagement Higher the lifetime, Higher chances for staying loyal
Total Contacts 5% Engagement Merchants with high contact ratio has interest in leveraging the platform
O2RTS -25% Performance Lesser the time, Better the performance. So using negative %
Expired Orders -25% Performance Merchant failed to attend the order
Seller Cancelled Orders -10% Performance Merchant failed to plan ahead / Not delivering
 4. Seller Tiering
Count of Seller ID Column Labels
Category 1. Platinum 2. Gold 3. Silver 4. Bronze Grand Total Merchants # by Category
4500
Acc & CE 175 700 700 175 1750
Clothing 1006 4023 4023 1007 10059 4000
Footwear 83 330 330 83 826 3500
Home & Kitchen 180 718 719 180 1797 3000
IT 33 130 131 33 327 2500
Phones 59 236 236 60 591 2000
Stationery & Office
1500
Supplies 90 358 358 90 896
Toys & Baby Care 55 219 219 55 548 1000
Grand Total 1681 6714 6716 1683 16794 500
0
Acc & CE Clothing Footwear Home & IT Phones Stationery Toys &
Kitchen & Office Baby Care
Supplies

1. Platinum 2. Gold 3. Silver 4. Bronze