PRODUCT CONCEPT

Course : PRODUCT DESIGN AND

DEVELOPMENT

Section: S-005

Professor : ESTUARDO LU, MARIO

STUDENT : BRIGITTE RIVERA

BRAND: PANTENE - Functional

Women from 18 to 50 years old approximately, those who wish

to moisturize, deep clean and keep their hair clear and shiny.

Pantene
( Pro-V Champú Micelar Purifica e Hidrata 750ml )

The best shampoo that helps prevent

the degradation of the natural cells of the
hair strand. Strengthens against mechanical
damage.
Personal care products

purifies, moisturizes, cleanses deep down.

Contains vitamin B5, antioxidants, silicone

Vitamin E, in combination with antioxidants.
BRAND: COCA-COLA - Emotional
People between 25 and 30 years old who are
looking to maintain a good physical appearance.

COCA-COLA

Absolute leader in the soft drink market, with a

market share of over 50% in value in 2004,
more than 7 times higher than the following
brand.

Beverages

Generate one of the best experiences collectively

among friends, family, etc.

When consumed, this beverage generates smiles,

positivism, empowerment, etc.
BRAND: NIKE- Emotional

Aimed at children, adults, athletes in the age

range of 16 to 34 years old.

NIKE

A world leader in innovation

Athletic and sporting goods

connects through leadership and inspires

leadership.

When wearing its products it conveys

inspiration, innovation, authenticity,
connection and distinctiveness.
THANKS