Sotero, Maria Bernaditte L.

BSBA
Reference: https://www.youtube.com/watch?v=0h0lO46ACfA
1. How do the concepts/aspects/components from this particular topic improve upon a
management information system?
The components from this topic can improve the management information
system. There are 4 components in this topic, Internal Reports System, Marketing
Research System, Marketing Intelligence System, and Marketing Decision Support.
Internal Reports System Assembles data and information from the internal records based
on finances, sales and operations and also from customer and product databases.
Marketing Research System Reads the market external based on competitor's pricing and
promotion strategies, customer taste, market trends. Marketing Intelligence System
examines the market and the constant changes occurring. And lastly Marketing Decision
Support Evaluates the data instead of just acquiring it. So, management information may
be improved due to its interactive software-based methods, which aid in making
decisions. Using the acquired data, this may aid in issue solving and decision-making.

2. Can the discussed concepts/aspects/components be implemented across all possible

businesses and/or organizations? How?
Yes, it can, and it has benefits that can be applied to any industry. Evaluation of
independent procedures that broadens the company's perspective, development and
growth save data that aids in research and strategy implementation. It also predicts an
organization's future path and assists in avoiding a disaster; coordinates multiple
operations to maintain seamless operation.

3. Can these concepts/aspects/components be combined with other types of management

information systems previously discussed? How?
Yes, when these concepts are integrated with other types of management systems,
the organization's ability to achieve its goals is considerably enhanced. This is because
these management systems give managers with extremely useful information for
decision-making and planning.
A marketing system's numerous functions can be coordinated through a single
management system. The internal report system, which is responsible for gathering data
to identify customer characteristics and behavior patterns; the marketing research system,
which is in charge of conducting research to aid in the design and development of a
product or service; and, finally, the marketing decision support system, which includes
statistical models and simulation techniques that help managers manage their businesses.
These systems can collaborate to give you a complete picture of your consumers and/or
marketplaces.
4. Are there possible risks and/or limitations to consider before implementing these
concepts/aspects/components? What are they?
Yes, there may be concerns about the system's security and threats. We live in a
digital age in which everyone has internet access and electronic communication gadgets
are widely available. Some individuals can take advantage of it by spreading viruses or
indulging in illicit activities such as hacking on various communication devices. Before
implementing an e-communication system, the organization should prioritize protection
or security.