See discussions, stats, and author profiles for this publication at: https://www.researchgate.

net/publication/228136384

First to Market, First to Fail? Real Causes of Enduring Market Leadership

Article in MIT Sloan Management Review · June 2006

CITATIONS READS
263 3,227

2 authors, including:

Gerard J. Tellis
University of Southern California
120 PUBLICATIONS 15,435 CITATIONS

SEE PROFILE

Some of the authors of this publication are also working on these related projects:

Diffusion of new products View project

All content following this page was uploaded by Gerard J. Tellis on 27 May 2014.

The user has requested enhancement of the downloaded file.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
View publication stats