Presented By:

Aynan Ali Zaidi

DIV C , 2022 - 2024
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 INTRODUCTION
❖ Kansai Nerolac Paints Limited is the largest industrial paint and third largest decorative paint company of India
headquartered in Mumbai.
❖ It is a subsidiary of Kansai Paint of Japan which was founded by Katsujiro Iwai in Amagasaki City, Japan in May 1918.
❖ Mr. Anuj Jain has been appointed as the Managing Director of Kansai Nerolac Paints Ltd w.e.f. 1st April 2022.
HISTORY
Year Milestones
1920 Incorporated as Gahagan Paints and Varnish Company

1933 Lead Industries Group acquired 100% stake of Gahagan

Paints and the company was renamed as Goodlass Wall

1957 Goodlass Wall Pvt. Ltd. grew popular as Goodlass Nerolac

Paints Ltd.
1999 Kansai Paint Co. Ltd. , Japan took over the entire stake
of Goodlass Nerolac Paints became wholly owned
subsidiary of Kansai Paint Company Ltd
2006 On 11 July, Goodlass Paint Ltd. name was changed to
Kansai Nerolac Paints Ltd.

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 MICHEAL PORTER'S 5 FORCE ANALYSIS

Treat of New Entrants - Moderate

High Working Capital-Procuring imported raw materials in bulk is time-
consuming and price sensitive, Technology- built a comprehensive R&D
setup, upgraded its IT infrastructure

Rivalry among
Bargaining power of buyers- competitors-High Bargaining power of
High This industry has tough competition
Given the close substitutes offered by given the oligopolistic nature with suppliers - Moderate
Asian Paints and other industry giants. a few players in the organized Most of the raw materials are
sector. petro-based derivatives. Hence

Threat of substitutes- Moderate

Only substitute for paint currently used is wallpapers, but the buyers'
propensity to substitute is moderate due to high price and low durability.
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 BCG MATRIX
Cash Generation
HIGH LOW
STAR QUESTION MARK
• Automotive • Distemper Range (
• Performance Coatings Low end paints)
H • Powder Coatings • Primer
I • Auto refinish • Adhesives
G
H
Cash Usage

CASH COW DOG

• Wall paints ( interior • Coil Coatings
and exterior) • Marine Paints
L
• Wood Finishes
O • Decorative Paints
W

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 MARKET SHARE

Decorative paints market share INDUSTRIAL PAINT MARKET SHARE

Asian Paints ,
Others
25% 15%
Asian Paints Others, 49%
47%
Berger Paints,
10%
Akzo Nobel
4%

Kansai
Nerolac
9% Kansai
Nerolac, 17%
Berger Paints
15% Akzo Nobel,
9%
Asian Paints Berger Paints Kansai Nerolac
Akzo Nobel Others

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 MARKET SIZE
Kansai Nerolac’s revenue for last five quarters in Rs. crore
1800
1607
1600
1470
1388 1412
1400

1200
REVENUE

1000

800
647
600

400

200

0
Q1FY21 Q2FY21 Q3FY21 Q4FY21 Q1FY22
QUARTERS
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 SPECIALIZATIONS

Branding and
Technological Robust Supply Research and
Marketing
Advantage chain Development
Strategy
Has been launching multiple
brand-building Deployed cutting-edge IT
Uses cutting-edge
Constant technological campaigns tools to improve the
technologies in its R&D
innovation efficiency of its supply
setup
chain and sales process
Always focused on a
healthy paint version by
promoting its paints as
lead-free.
Time to time upgradation of
Digital tools like Machine
partnered with television critical processes for
Learning and the Internet Adopted SAP Leonardo
giants, including IPL, Big cycle time reduction and
of Things (IoT)
Boss, etc. to reinstate their energy saving.
brand proposition.

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 FOCUS OF KNPL

 Kansai Nerolac Paints Limited is the largest industrial paint and third largest
decorative paint company of India

 Launched online tools such as paint calculators that help the customers in
using its products efficiently. Online apps include Nerolac – Colour MySpace,
and Nerolac Pragati.

 During the year, the company focused on increasing the premium product
range while broadening its health and hygiene divisions.

 It has plans to expand and strengthen its footprint outside India organically
and inorganically.

 The company has expanded beyond India through acquisitions in Nepal and
Bangladesh and a Greenfield JV project in Sri Lanka.

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 Kansai Nerolac Paints Limited is one of the top brands
in the industry.

It has always come up with innovative campaigns to

attract customers.

Also, it has always focused on the environment and

health which makes it different from the other brands.

CONCLUSION It has maintained its quality and image throughout.

Nerolac has focused on manufacturing effective,

healthy, and beautiful paint colours for customers.

The Company undertook several livelihood and skill

enhancements through rural areas training programs

Its popularity and trust are the results of its continuous

efforts.

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 BIBLIOGRAPHY

 http://m.economictimes.com/industry/cons-products/paints
 http://blog.leveragedgrowth.in/
 http://www.mbaskool.com/
 http://www.indianmirrow.com/indian-industries/paint.html

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