MEASUREMENT/MONITORING

In order for Bronie to continually progress, It will have to develop methods to determine
which factors of the marketing plan work and which proves to be unsuccessful. Product
innovation is one of the company set goals. To measure the effectiveness of the innovations, the
company will pay close attention to the sales of different brownie flavors. One of the most direct
ways to measure the success of our brownies is to track sales data. Track the number of
brownies sold each day and study trends over time so that we can invent different types of
brownies. It needs to be better monitored to know the status of its sales increase or decrease,
so that it is better to know what to do to keep up with the trend and costumers preferences. This
is needed to monitor monthly because by doing this it will allow the business to monitor the
success of the product of the month and seasonal flavor proposals. This way of financial
analysis will help the company determine which product need to improve.
Another way to determine which factors of the marketing plan will lead Bronie to
success is through collecting feedback from customers who have bought and tried our brownies
to find out if anything is missing or needs to be added for flavor and also to find out if it is
acceptable to costumers, so that the taste becomes more popular with everyone this product
can be sold to people, so it is necessary to collect feedback from consumers so that we can
improve the product that is being sold and if it is said that something is missing and if it is too
much of the taste. It an be weighed as to what the taste is that costumers want to entice
shoppers to buy this product.
Calculate the return on investment (ROI) for your brownies by comparing the revenue
generated by the product to the cost associated with manufacturing and marketing to determine
if there is a profit in the products produced you may lose revenue due to the invested equipment
which is not necessary for brownies so it would be better to invest in what equipment is needed
for brownies so that there is no cost or part of the profit from selling brownies because there are
many equipments for making brownies so when you make a profit at first half goes to what
should be invested for the equipment of the brownies.
Track your market share of brownies by analyzing how they perform compared to similar
products in the market.track how many customers are repeat buyers of your brownies so that
somehow you can give them a discount on the brownies they buy and get to know them and we
can help to encourage consumers to try to buy this product so that it becomes more popular and
popular . In order to give a discount to the buyers, it is also better if we identify those who buy
from us or who really often buy this product, we can also help those who really often buy it to
identify other buyers of it is also important discount for consumers so that consumers can save
even more.
Place
According to Statistics, Filinvestwest Belvedere Paradahan 1, Tanza Cavite has a total
population of 312,116 during 2022. Belvedere Paradahan 1 is a good location for everyone
because it is the place where people always find a food that satisfy their cravings. And because
of the increase in markets in Belvedere, especially the increase in people, which will provide
more potential customers.
Our First Bronie will be located in Filinvestwest Belvedere Lot 2&4 Block 5 Section 4
Phase 2 Belvedere Town Paradahan 1. And our place has a size of 20 sqm.There are fewer
competitors in the Filinvestwest Belvedere Paradahan 1 like Arbues Chocolate Store because it
also offer brownies that can satisfy the cravings of consumers.
Location Map

Competitors
The Competitors of the business are also some distributors that exist in the
industry for a long time. The competitors which is elsewhere popular and growing like
Super Delights. This includes also the other pastries store like Goldilocks and etc.
 MARKETING PROFILE
Target Market
The age bracket for the target market of brownie has a specific age limit since ages 7
years old and above can be targeted. the brownie's features also give a chewy texture. Gender
in itself concerns both men and women although.

 Family unit

 Age- children, teens, young adults, and adults.

 Gender- we will offer the brownie for both male and female.

 Income- we will target all customers with lower, middle, and upper income.

 Complimentary business- we will also target other business-like cake shops, dessert
shops, fast foods, and bakeries.

Demographic profile Primary customer Secondary customer

Location Filinvest west Belvedere Nearby municipalities: Tanza

and Trece
 Age Children and Teens Young adults and adults

Gender Female Male

Income level Middle Low and High

Pricing
Since we are distributors, the pricing strategy we use is cost-plus pricing which is we use
a markup formula. We reduced the price being affordable as it can. Still having the superior
quality and taste our product is still affordable and the quality and taste is still worth the cost of
the product.

Items Quantity Price

Chocolate
brownie Per box P140.00

Matcha
brownie Per box P180.00

Strawberry
brownie Per box P138.00
VI. MARKETING PLAN
Bronie offers healthy brownies and other pastries that is made of beneficial
ingredients. By eating this you can get many benefits to your bodies that can help
you boost your immunity, it's definitely good to eat because of the benifits you
can get in our product. So what are you waiting for? Try our brownie and get a lot
of benefits!
Without satisfying their needs and offering excellent customer services,
customers won't purchase a product. With this fact, we will prioritize our product
quality and customer service as our primary strategy. Bronie will use these
marketing strategies and activities to attract customers:

a. Print Media - Posting tarpaulin around Tanza Cavite and its surroundings.

b. Social Media - Posting about our business and products on Facebook and
other social medias platform.

c. Discounts - Offering discounts on selected items during launch day and

special events.

d. Bundle promo and Freebie promo - Offering brownies with 8 pieces in a

box for only 110 pesos, depends on the
variety of the brownie. But this promo is
available only in special occasions.
Packaging
We chose cardboard box to provide a cost-effective and eco-friendly packaging. It offers
excellent protection to our products during transportation while also allowing us to print our
branding information with high quality at an affordable cost.

Logo
The company logo will feature a simple but memorable design, inspired by our product
and company name. Our company name Bronie comes from the word "Bro" or in other term
"friend" that symbolizes connection to customers, and "Brownie" which is our product. Each
flavor has a different logo so that the customers will be guided, also to make our product more
entertaining and attractive.
Products
A brownie that contains sweetness and affordable to everyone. There are additional
fillings with different flavors for customers to find their taste preferences. Mini bite also contains
flavorful fillings for those who want to taste our product for the first time, or for solo customer.
The add in of the brownies called fillings is a unique combination of popular flavors in the
market, its appearance is appealing that it can attract numerous costumers. We have various of
flavor to give customers more choices, we have strawberry, chocolate, and matcha. Our aim is
to let other people try unexpected food combinations. We intend to give our customers unique
and affordable sweets.
The ingredrients have benefits. Cocoa plays an important role in our product, cocoa is
flavonoids, antioxidants that are also found in fruits and vegetables. It may also lower bad
cholesterol and lower the risk of blood clots.

MATCHA STRAWBERRY

CHOCOLATE

ACTION PLAN
Product:
Bronie still competes with other companies in the food and beverage industry. The
industry is highly competitive, with many companies buying for market share and consumer
attention. Other companies offer similar products and services, and they often use similar
promotion strategies to reach their target audience. Bronie must continue to innovate and
differentiate itself from its competitors to remain competitive in the market. This may involve
developing new products, expanding into new markets, or leveraging new technologies. By
staying competitive, Bronie can continue to grow its brand and increase its market share.
Competitors: Bronie face competition from several large multinational companies in the food
and beverage industry. Some of its main competitors, these companies offer similar products
and services and have established brands and customer bases.
Innovation: To stay competitive, Bronie must continue to innovate and differentiate itself from
its competitors. This involves developing new products that meet changing consumer
preferences and demands. Bronie have a dedicated research and development team that works
on developing new products and improving existing ones.
Marketing: Bronie use various marketing strategies to reach its target audience and
differentiate itself from its competitors. This includes creating visually appealing ads that
showcase its products and their unique features. Bronie also use social media and email
marketing to stay connected with its customers and offer them exclusive promotions and
discounts.
Mergers and Acquisitions: Bronie has acquired several companies over the years to expand
its product offerings and gain access to new markets.
Sustainability: Bronie has also focused on sustainability as a way to differentiate itself from its
competitors, and has implemented various sustainability initiatives across its operations. By
staying competitive, Bronie can continue to grow its brand and increase its market share. This
involves developing new products, expanding into new markets, and leveraging new
technologies to meet changing consumer preferences and demands.

Place:
Bronie is a brownie distributing company that was founded many years ago in Tanza,
Cavite. The company is still headquartered in Tanza, where it began, and has become known
for its premium quality matcha products. Bronie has multiple retail locations across the country,
including in Dasmariñas, Rosario and Trece, where customers can purchase their products in-
store. In addition to their physical retail locations, Bronie also has an e-commerce business,
which allows customers to purchase their products online and have them shipped directly to
their homes. This has become increasingly important in recent years as more and more people
are shopping online. Overall, Bronie’s success is due to their focus on premium quality
chocolate products and their ability to adapt to changing consumer trends. They continue to
innovate and expand their product offerings, while maintaining their commitment to using high-
quality ingredients and making their chocolate in a sustainable and ethical way.
Price:
Bronie uses a combination of value-based and competition-based pricing strategies to
price their products. They are known for their premium quality Brownies products, and therefore,
they use value-based pricing to set their prices. Bronie's pricing is generally higher than that of
their competitors, due to the perceived higher quality of their products. They also use
competition-based pricing by monitoring the prices of their competitors and setting their prices
accordingly. Additionally, Bronie uses a dynamic pricing strategy for their e-commerce business
by offering promotional discounts on their website and adjusting prices based on seasonal
demand. They also offer discounts for bulk purchases to incentivize customers to buy more.
Overall, Bronie’s pricing strategy is aimed at emphasizing the premium quality of their products
while remaining competitive with other chocolate brands in the market.

Promotion:
Social Media Ads: With over 3 billion people using social media, this is a great way to reach a
large audience. You can create eye-catching ads that highlight your products and their benefits.
You can also target specific demographics based on factors like age, location, and interests.
In-Store Promotions: This is a great way to increase sales and encourage customers to try
your products. You can offer discounts on certain products, create bundles, or give away free
samples. In-store promotions can also help you build relationships with your customers.
Email Marketing: Email marketing is a cost-effective way to reach your target audience. You
can create a newsletter with updates on your products, industry news, and promotions. You can
also offer exclusive discounts to your email list to encourage customers to make a purchase.
Influencer Marketing: Partnering with social media influencers can help you reach a wider
audience. Influencers have a loyal following that trusts their opinions. You can send them free
products to try and ask them to share their thoughts on social media. This can help increase
brand awareness and attract new customers.
Loyalty Programs: A loyalty program can help you retain your customers and increase sales.
You can offer rewards like discounts, free products, or early access to new products. Loyalty
programs can also help you collect valuable customer data that you can use to improve your
products and promotions.
Events and Sponsorships: Hosting events or sponsoring relevant events can help you
showcase your products and increase brand visibility. You can also network with other
businesses and industry professionals.
Co-Branding: Collaborating with other brands can help you create unique products and
promotions. This can help attract new customers and increase brand awareness. Co-branding
can also help you tap into new markets and reach a wider audience.
These are just a few promotion ideas for Bronie. By using a combination of these strategies and
others that suit your business, you can develop a promotion plan that helps you achieve your
goals and increase sales.
Mission
Our mission is to create and deliver delicious and indulgent brownies that bring
joy to people's lives. We strive to consistently provide the highest quality brownies made
from the finest ingredients, ensuring our customers have an unforgettable taste
experience.
Vision
Our vision is to be the leading provider of exceptional brownies in Cavite, known
for our uncompromising commitment to quality, innovation, and customer satisfaction.
We aim to expand our reach and establish Brownies as a beloved brand that is
synonymous with delightfully decadent treats.
Values
● Quality — We are dedicated to maintaining the highest standards of quality in every
aspect of our business. From selecting the finest ingredients to ensuring meticulous
craftsmanship, we prioritize excellence to deliver the best possible brownies to our
customers.
● Innovation — We foster a culture of innovation, constantly seeking new and creative
ways to enhance our brownie offerings. We stay abreast of evolving tastes and trends,
regularly introducing exciting flavors, textures, and presentation styles that captivate our
customers' palates.
● Customer Satisfaction — Our customers are at the heart of everything we do. We
prioritize their satisfaction by providing exceptional customer service, listening to their
feedback, and continually striving to exceed their expectations. We want every
interaction with Brownies to be a delightful experience.
● Integrity — We conduct our business with the utmost integrity and transparency. We
adhere to ethical practices, maintain honesty in our dealings, and foster trust among our
customers, partners, and employees. We believe in doing the right thing, even when no
one is watching.
● Passion — We are passionate about brownies and the joy they bring. Our team is
fueled by a genuine enthusiasm for creating and sharing delicious treats. We infuse this
passion into every aspect of our work, from recipe development to customer
interactions, to ensure our brownies are made with love.
Executive Summary
Bronie will be a small entrepreneurial distributor company located in Tanza, Cavite
Brownies will be offered with a variety of flavors and toppings. Bronie will include an online
service to deliver large orders for big events, providing greater convenience for consumers. As a
distributor, Bronie will have an extensive target market. People of ages 7 to adults will enjoy
unique combinations of flavored brownies, and will therefore be included in the target market.
Brownies are a low-priced item; they are obtainable by nearly anyone, despite varying incomes,
again keeping the target market large. Between the numerous product flavors, convenient
services, and a broad target market, this small entrepreneurial distributor company will be able
to meet the needs of a wide spectrum of consumers.
Product quality is critical in the food industry. For that reason, Bronie will ensure product
quality through the use of fresh ingredients, sale of only fresh brownies, and a focus on
cleanliness. Innovations are also a goal of the company. One way which this will be
accomplished is through creating new flavors of fillings and style each month and offering them
for a limited time. This will allow the business to test new products flavors and determine which
ones are preferred by consumers. Similarly, Bronie will provide a brownie in a special event or
holidays such as Valentines Day with flavors corresponding to the event. These treats will also
only be available for a limited time each year. Product quality and innovations will be a major
focus of the business.
Though Bronie will open as a single, small distributor company over time the business
will strive to expand. Once the company proves to be a success, the business will open more
factory in areas nearby the original. As the success of the overall business increases, Bronie will
slowly expand to a wider range of locations. A company website will allow consumers to view
everything offered by the company, as well as grant the option for customers to place orders.
These expansions will allow Bronie to be accessed by a larger quantity of consumers. Prices at
Bronie will strive to be competitive with the industry. Costs and expenses will be calculated to
provide the business with a minimum price option, preventing any losses. The company will also
research the prices of comparable products of other similar businesses in the area to know the
price requirements to remain competitive. When Bronie first opens, it will host a grand opening
to gain consumer awareness. The event will offer free samples of a variety of products offered
by the business to achieve consumer interest and desire, which in turn will increase consumer
purchases.
Community involvement will also greatly promote Bronie as the company shows its
participation and intent to contribute to the community. Such involvement will also increase
consumer awareness as community members are frequently exposed to the business name.
These plans for Bronie are intended to help the business grow more successful and profitable.
However, through the use of financial analysis, customer surveys, and market share
comparisons, the company will be capable of determining which of these strategies truly are
productive to help the business thrive. Evaluating the effectiveness of different methods of
marketing, Bronie will learn what is needed for the company to be an absolute success.
MARKETING PLAN

MEMBER:
Belarmino, Noreen Joyce M.
Bataller, Jelian G.
Cuarteros, Cherry Von Zoe V.
Español, Kyla A.
Estaloza, Jm
Pedragoza, Liroy
Peji, Dhenyze Joyce
Petrache, Paula, L.
Salut, Jewel Missy R.
Ventura, Yuki T.