Professional Documents
Culture Documents
MY Presentation
MY Presentation
MY Presentation
Evolve Energy is a Charge Point Operator (CPO) for electric vehicles (EV’s)
which was set up in 2011. They are the leading charge point operators in the
UK and has over 14% share. Currently the total number of completed
charge point in the UK is 300,000 charge points around 12,000 locations.
The aim of this great organization is to promote reduction in greenhouse gas
emission, foster a greener environment, reduce dependency on increasing
fuel prices and promote the usage of electric cars in order to attain net zero
carbon society globally.
Marketing Strategy for Evolve Energy
Apart from the fact that Evolve Energy is one of the pioneer CPO in the UK,
Evolve Energy is not just a charging point operator, but a company that is
able to work effectively in meeting the needs of its customers in the area of
diagnosing failure or abnormality relating to EV malfunctioning, as well as
carrying out maintenance functions to EV drivers and owners. These are
part of the unique selling points which our close rivals to not offer. Hence,
during the advertisement of our products/services, image/reputation building
of the company, should be greatly emphasized as we plan to reach a wider
area of coverage and locations within the UK and this, we can achieve more
by having young, talented individuals who are agile, result driven,
collaborative and empathetic on board to help promote and implement the
business vision, mission and strategy. By doing this, our customer
population will increase as we cover more locations resulting in increased
revenue for Evolve Energy.
References
• Omonov, F.A. and Dehqonov, Q.M. (2022) 'Electric Cars as the Cars of the
Future', Eurasian Journal of Engineering and Technology, 4, pp. 128-133.
• Wilberforce, T. et al. (2017) 'Developments of electric cars and fuel cell
hydrogen electric cars', International Journal of Hydrogen
Energy, 42(40), pp. 25695-25734.
• https://www.statista.com/statistics/284506/united-kingdom-social-network-
penetration/
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