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    Gamification involves applying game design elements to non-game contexts to motivate users and improve engagement. It uses choices, unlockable rewards, points, levels, badges, leaderboards, and feedback. While similar to simulations, gamification focuses on elements that motivate rather than realistic experiences. When well-designed, it can release neurotransmitters like dopamine, oxytocin, and serotonin that improve learning, relationships, and well-being. Common gamification elements on LinkedIn include progress indicators for networks and endorsements. A successful gamification strategy considers long-term motivation over quick rewards and creates a balanced, ethical experience for all users.

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    Gamification involves applying game design elements to non-game contexts to motivate users and improve engagement. It uses choices, unlockable rewards, points, levels, badges, leaderboards, and feedback. While similar to simulations, gamification focuses on elements that motivate rather than realistic experiences. When well-designed, it can release neurotransmitters like dopamine, oxytocin, and serotonin that improve learning, relationships, and well-being. Common gamification elements on LinkedIn include progress indicators for networks and endorsements. A successful gamification strategy considers long-term motivation over quick rewards and creates a balanced, ethical experience for all users.

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    5 views12 pages

    Gamification 1699110022

    Uploaded by

    zihninefendisi
    Gamification involves applying game design elements to non-game contexts to motivate users and improve engagement. It uses choices, unlockable rewards, points, levels, badges, leaderboards, and feedback. While similar to simulations, gamification focuses on elements that motivate rather than realistic experiences. When well-designed, it can release neurotransmitters like dopamine, oxytocin, and serotonin that improve learning, relationships, and well-being. Common gamification elements on LinkedIn include progress indicators for networks and endorsements. A successful gamification strategy considers long-term motivation over quick rewards and creates a balanced, ethical experience for all users.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 12

    Gamification

    By PM School

    Ayanthi Ghosh
    Gamification
    By PM School

    What is Gamification ?

    Gamification is the application of game-design


    elements and game principles in non-game
    contexts. It can also be defined as a set of
    activities and processes to solve problems by
    using or applying the characteristics of game
    elements.
    Gamification
    By PM School

    Gamification Examples

    Examples:
    •Choice/paths (non linear)
    •Unlockable objects
    •Points
    •Milestones
    •Competition
    •Challenge between users
    •Levels
    •Badges
    •Leaderboards
    •Awards
    •Instant feedback
    Gamification
    By PM School

    Gamification vs Simulation
    Often confused with simulation/ learning game,
    but simulation is focused on the realistic
    experience Vs gamification which uses the
    elements of game to motivate, improve user
    engagement, organizational productivity, flow,
    learning etc.
    Gamification
    By PM School

    Lets go Craaazzzzzzzzzzzyyyyy
    with Neurochemistry
    Gamification
    By PM School

    Neurochemistry
    Researches have shown, when done well, gamification
    releases neurotransmitters (Chemicals used in our brain to
    send signals)
    Dopamine – Chemical driving force of learning
    association, released when we are surprised. Helps
    regulate attention and emotional response.

    Oxytocin – Helps us to develop relationship with the


    characters and feel involved in the plot. Associated with
    Empathy.

    Serotonin – Difference between feeling unhappy or


    content. It contributes to wellbeing and happiness.

    Endorphins – Gives you the strength to power through


    challenges and they reward us when we finish them.
    Trigger a positive feeling.
    Gamification
    By PM School

    Gamification User Types in the


    Real World
    Gamification
    By PM School

    Gamification Types
    How to treat the Content?
    Gamify your Content or Turn your content into game.
    Gamification
    By PM School

    Gamification in LinkedIn
    Game mechanics: progress indicator
    Motivation driver: feedback
    Gamification
    By PM School

    Gamification in LinkedIn
    Game mechanics
    mechanics:: network
    indicator
    Motivation driver
    driver::
    connecting, feedback

    Game mechanics: endorsement buttons (communal


    discovery)
    Motivation driver: achievement, feedback
    Gamification
    By PM School

    Gamification Strategy for Business


    •Take the long view (not a one and done program)
    •Don’t overemphasize rewards
    •Create a level playing field
    •Don’t just celebrate the top performer
    •Come up with creative rewards
    •Track and report

    Don’t of Gamification
    •Treating Gamification to be same as game design
    •Using Gamification to fix a bad business model/
    poor design
    •Forcing users to play
    •Do no evil (ethical issues)
    •Don’t overdo
    FOLLOW US
    IF YOU FOUND THIS
    CONTENT USEFUL!

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