Final Assignment 2

A. The Structure of The Tournament For The Competitors

Esports Tournament Concept:

- Introducing “Rocket Clash” a brand new esports tournament where virtual and physical
worlds collide. This concept puts gamers into the most immersive gaming backgrounds
and using traditional sport arenas.
- Elite gamers from all over the world will be put to the test to compete in electrifying
titles, broadcasted in augmented reality for live audiences. Spectators witness epic battles
on massive screens, while AR overlays enhance the viewing experience.
 - The tournament embraces inclusivity, featuring diverse game genres and skill levels.
With state-of-the-art VR integration, players experience unprecedented immersion.
Creating an unforgettable synergy between the excitement of live sports and thrill of the
digital competition.

Game:
The game being used will be Rocket League which is made by Psynoix. It's a very
popular game between a sandbox racing car scoring game and makes for great entertainment.
The genre of this game would be sports as it involves scoring a ball into another net with your
car. It already has lots of popularity so meshing it into esports would be a great idea.

Name:
The name of the tournament would be called Turbo Thrust Rumble.

Tournament Format:
The Turbo Thrust Rumble is a dynamic Rocket League tournament that embraces a
hybrid format. combining both league play and knockout stages to maximize excitement. The
tournament requires a minimum of 16 teams, each composed of three players. The competition
spans several weeks, offering a league phase where teams face each other in a round-robin
format. Points accumulate based on match outcomes, with victories, draws, and losses
contributing to the standings.

Tournament Dates:
- The duration of the tournament will last for one day which mostly depends on how many
people attend and how many teams participate.
- The number of teams will be 16 and consists of 3v3 games.
- It will take place on one day of the month and finish.

Tournament Venue: Esports Stadium Arlington Texas USA

I selected this venue because it is one of the largest ones in the world. It is a good choice for a
game like rocket league due to its popularity. So a big stadium like this would make sense.
- Setting up this venue requires gaming equipment for gamers
- Stage and production for audience
- Spectator area
- amenities and security.

Are needs met for gamers?

- Yes they are, all amenities and equipment is provided which allows for the point of the
tournament to continue. It has security, stages for players and the audience and also all
broadcasting and streaming steps.
- There will need to be Playstation 5’s and PC’s all with windows and online activation to
connect into the game.

Platform of Choice: TWITCH

Twitch stands out as the premier platform for broadcasting tournaments due to its dedicated
focus on gaming content and its expansive, engaged audience. With millions of active users
daily, Twitch provides a vibrant ecosystem for esports events, offering seamless integration with
gaming communities. Its interactive chat feature allows real-time engagement between viewers
and streamers, fostering a sense of community. Twitch's easy accessibility, user-friendly
interface, and comprehensive monetization options further solidify its status as the go-to
platform for tournament broadcasts, making it an unparalleled hub for competitive gaming
content with global reach and impact.

Fees or Registration
 - Teams will need to purchase a buy-in worth $1500.
- Entry fee for spectators will be priced at $80

Prize Pool

The pool will be for $50,000. Also the winners will all get codes to in-game currency that can be
given away to fans who have been supporting them and their team.

B. LIVE TOURNAMENT GOALS AND MONETIZATION

Live Tournament Goals

- Attract top talent and bring the best players in the game and showcase high-level
competition and skill while also creating memorable experiences.
- Engage the community and promote sponsors and partners. Foster a sense of community
and engagement among fans, players, and sponsors by creating an interactive and
enjoyable event experience and Maximize exposure and value for sponsors and partners
by integrating their brands effectively into the event and leveraging promotional
opportunities
- The last goal is to enhance production quality and elevate it and allow for high quality
games and content to be made on top of high level networking all to generate revenue and
bring value to everyone involved.

How will the Event Be Monetized

- Charge participation fees to teams or individual players entering the tournament. ($500)
These fees can contribute to the overall prize pool. Additionally, seek team sponsorships
where organizations pay to have their teams represented in the tournament. Team
sponsorships often involve branding opportunities and visibility during the event.

- Collaborate with game developers to integrate in-game content tied to the tournament.
This may include special skins, items, or other virtual goods that players and fans can
purchase, with a percentage of the proceeds going towards the tournament's revenue. This
not only monetizes the event but also enhances the gaming experience for the community.

- Secure sponsorships and brand partnerships with companies interested in reaching the
esports audience. Sponsors can contribute to the prize pool, provide equipment, or have
their branding featured prominently during the tournament. Negotiate sponsorship
packages that may include logo placements, product placements, and promotional
opportunities.
C. THE COMMUNITY OF SPECTATORS AND THEIR VIEWING EXPERIENCE
Competitor segmentation: Many games are super scoring based so most of the competitors will
be focused on making sure their techniques are good for scoring.

Attendee segmentation: after a survey on rocket league players age we can see what kind of
demographic will attend the event and watch in person.

Viewer Segmentation: We can see twitch is still the best platform for viewers to watch rocket
league.
 D. CONTENT AND COMMUNITY ENGAGEMENT

Interacting with the viewing audience during live tournament play on a platform like
Twitch involves fostering engagement, responding to comments, and creating a sense
of community. Here's a more detailed breakdown of how I might interact using
chat-related functions:

​ Welcome and Introduction:

● Begin the stream with a warm welcome, acknowledging viewers as they
join. Provide a brief introduction to the tournament, the teams, and any
noteworthy information. "Welcome, everyone! We've got an exciting Rocket
League tournament lined up today. Make sure to say hi in the chat!"
​ Greetings and Acknowledgments:
● Regularly greet new viewers as they join and acknowledge those who have
been watching. Use their usernames for a personal touch. "Hey, [Viewer1]!
Thanks for joining. Welcome back, [Viewer2]!"
​ Listing Gamer Names and Teams:
● Call out gamer names and team names during key moments or plays. This
adds excitement and helps viewers follow the action. "That incredible goal
was scored by [Gamer Name] from Team A!"
​ Use of Emotes:
 ● Utilize relevant emotes to express emotions or reactions. Emotes are a fun
and visual way to engage with the audience and convey enthusiasm. "Drop
those PogChamps in the chat for that amazing play!"
​ Call to Action:
● Encourage viewers to participate actively in the chat by posing questions,
sharing predictions, or participating in polls. "Who do you think will win
this match? Type 'Team A' or 'Team B' in the chat!

Communication Plan:

Opening Ceremony: Welcome spectators and set the mood for the competition with a spectacular
opening ceremony that kicks off the webcast. Give a brief overview and thank them for coming.
Real-time analysis and commentary:

Talk about individual performances, crucial plays, and strategies during live commentary of
matches. Interact with analysts or other co-hosts to provide a range of viewpoints and ideas.
Polls in real time and interaction:

Take live surveys during commercial breaks or idle time in between games. To keep people
interested during downtime, pose queries such as "Which team surprised you the most?"
Viewers Give shout-outs to viewers in the chat room on a regular basis. Honor individuals who
are contributing to the conversation, use emotes, and actively participate in it.

Plan live Q&A sessions where viewers can ask questions during commercial breaks. In addition
to making the event more intimate, this strengthens the bond between the spectators and the
competition.
Highlight Reels and Instant Replays: Display thrilling play highlights and instant replays.
Celebrate outstanding gameplay and create anticipation during these times.

Surprise Prizes and Giveaways: To increase audience engagement, include surprises in the form
of prizes or giveaways. This can involve in-chat competitions where players can win
merchandise or digital goods.