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    Project Work 2 Stage 2

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    ayazhandemokratova
    Raushan is a 30-year-old professional from Almaty, Kazakhstan who enjoys outdoor activities like hiking and horse riding in her free time. She values experiences over possessions and looks for unique cultural and nature-based travel opportunities during weekends and time off from work. Raushan would be interested in a glamping experience at "Just DEM al" in Katon-Karagay that offers stunning views, comfortable accommodations, and opportunities to learn local traditions like koumiss master classes and Saka baths. Marketing should target platforms where Raushan finds travel inspiration and highlight how the services satisfy her love of adventure and nature.

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    Project Work 2 Stage 2

    Uploaded by

    ayazhandemokratova
    6 views1 page
    Raushan is a 30-year-old professional from Almaty, Kazakhstan who enjoys outdoor activities like hiking and horse riding in her free time. She values experiences over possessions and looks for unique cultural and nature-based travel opportunities during weekends and time off from work. Raushan would be interested in a glamping experience at "Just DEM al" in Katon-Karagay that offers stunning views, comfortable accommodations, and opportunities to learn local traditions like koumiss master classes and Saka baths. Marketing should target platforms where Raushan finds travel inspiration and highlight how the services satisfy her love of adventure and nature.

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    Raushan is a 30-year-old professional from Almaty, Kazakhstan who enjoys outdoor activities like hiking and horse riding in her free time. She values experiences over possessions and looks for unique cultural and nature-based travel opportunities during weekends and time off from work. Raushan would be interested in a glamping experience at "Just DEM al" in Katon-Karagay that offers stunning views, comfortable accommodations, and opportunities to learn local traditions like koumiss master classes and Saka baths. Marketing should target platforms where Raushan finds travel inspiration and highlight how the services satisfy her love of adventure and nature.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    6 views1 page

    Project Work 2 Stage 2

    Uploaded by

    ayazhandemokratova
    Raushan is a 30-year-old professional from Almaty, Kazakhstan who enjoys outdoor activities like hiking and horse riding in her free time. She values experiences over possessions and looks for unique cultural and nature-based travel opportunities during weekends and time off from work. Raushan would be interested in a glamping experience at "Just DEM al" in Katon-Karagay that offers stunning views, comfortable accommodations, and opportunities to learn local traditions like koumiss master classes and Saka baths. Marketing should target platforms where Raushan finds travel inspiration and highlight how the services satisfy her love of adventure and nature.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Умарова Меруерт

    Демократова Аяжан
    ФММК ТУРИЗМ 303

    Target Market Personification:

    Meet Raushan, a 30-year-old adventurous professional residing in Almaty,


    Kazakhstan. With a moderate income and a keen interest in nature, she dreams
    of escaping the city grind to unwind in serene landscapes.Raushan, single and
    well-educated, values experiences over possessions. Her weekends are spent
    hiking and exploring, and she appreciates unique cultural activities.

    Raushan's hobbies include horse riding and embracing local traditions, making
    her the ideal customer for "Just DEM al" in Katon-Karagay. Seeking comfort in
    nature, she is drawn to glamping experiences with breathtaking views,
    comfortable accommodations, and immersive cultural activities like koumiss
    master classes and Saka baths.

    Understanding Raushan’s profile guides our marketing strategy, focusing on


    online platforms where she seeks travel inspiration, emphasizing the allure of
    our services to satisfy her adventurous spirit and appreciation for nature.

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