21 types of brands

There are many types of branding, so understanding the different strategies may
help you decide what kind of branding is right for your business. Here are 21
different types of branding:

1. Personal branding

Personal branding is the conscious and intentional effort to create and influence public perception of
an individual by positioning them as an authority in their industryPersonal branding refers to
creating a public persona that represents an individual and their work. Celebrities
often use this kind of branding because their name, image and talents are all part
of the work that they do. Other professionals who use personal branding may
include freelancers who maintain a portfolio or professional website that shows
their work and expresses details about the products or services they provide.

2. Product branding

A product brand focuses on distinguishing what makes your items different from
others. For example, if your company specializes in manufacturing gourmet pet
food, you may communicate how your pet food differs from other types through
how you design your packaging and logo. Businesses may also use this kind of
branding to differentiate between their own products.

3. Service branding

Similar to product branding, service branding identifies what makes one

company's services different from another business's. Service branding can also
identify different services offered by the same business. For example, a car wash
business may offer three different packages to their customers. They may brand
each service option by describing what extra benefits each level of car care service
provides.

4. Retail branding

Retail stores create their brand through the physical design of their store. Features
like the store's layout, lighting, music and flooring contribute to the experience a
customer has when they visit the establishment. Retailers that offer similar
products or services can distinguish themselves from each other by creating a
unique shopping experience for their customers. An example of retail branding
may be two clothing stores that offer similar products but differ through the music
they play, the displays they use and the clothing models they feature.

5. Cultural or geographic branding

In the tourism and travel industries, geographic and cultural branding is common.
This kind of branding uses recognizable cultural or regional symbols to promote a
product or service. For example, a bakery that specializes in French pastries may
use the symbol of the Eiffel Tower or the colors of the French flag in their logo to
communicate their affiliation to their customers.

6. Corporate branding

A corporate brand is how a corporation expresses its values, mission and

exclusivity to customers and clients. Corporate branding includes design choices
such as the organization's logo and name, but it also includes how a corporation
conducts its business. Everything from the way a company designs its marketing
campaigns to how it recruits its associates can affect how the public perceives its
brand.

7. Online branding

Online branding refers to the aspects of a business's identity that they manage on
the internet or through apps. This could include social media accounts, online
stores or other services offered digitally. Some businesses may only have an online
identity, while others may use online branding as an extension of their physical
branding.

8. Offline branding

Offline branding encompasses every type of branding that happens in the real,
physical world. It can include print media, the design of a retail establishment or
any physical materials you bring with you to a client meeting. This kind of branding
might also include a company uniform that all associates wear to work or physical
advertisements like those printed on billboards or distributed through fliers.

9. Disruptive branding

This kind of branding strategy challenges existing methods and introduces

different ways of establishing a brand or marketing a product. Businesses may use
this strategy to change the way the public perceives their brand, or they may use it
as part of their marketing strategy to advertise a new service or product.
Disruptive branding works by challenging accepted conventions and introducing
new concepts.

10. Conscious branding

Conscious branding considers current social issues as part of its branding

approach. It engages with social or environmental concerns and promotes a
mission to make a positive social impact. An example of conscious branding may
be a fashion design company that only uses sustainable methods to produce its
clothing.

11. Innovative branding

Innovative branding focuses on introducing unconventional products or services.

This kind of branding promotes products and services that are new in the
marketplace or have not been publically available before. Technology companies
often use this kind of branding to promote new software or other hardware
products.

12. Value branding

The value branding strategy promotes the cost-effectiveness of a product or

service. For example, a grocery store may promote its brand by advertising the
cost of its products compared to the same product at a competitor's store. It
focuses on developing a brand that attracts financially conscious customers.

13. Performance branding

This style of branding offers products that deliver a high-quality experience. Some
product or service performance characteristics marketers may use in this type of
branding include dependability, efficiency and consistency. An example of this kind
of branding could be a car manufacturer that emphasizes the reliability of the
vehicles it produces.

14. Luxury branding

Luxury branding may focus on the high quality and exclusivity of a company's
products or services. This kind of branding expresses that there's a rarity,
extraordinariness or expense to the product or service in question. Businesses that
use luxury branding may include high fashion labels, luxury car dealers and
jewelers.

15. Style branding

A style brand focuses on how products look and feel when compared to similar
items. Sometimes this strategy may elevate the looks of a product over its
performance. This style of branding often embraces a tone that endorses a
creative and contemporary perspective.

16. Experience branding

Experience branding relies on promoting the interactions or feelings the customer

has when using their product or service. This kind of branding is common in
industries that promote specific events or opportunities. For example, an arena
advertising for an upcoming concert at their venue may use experience branding
to communicate the necessity of attending an event to potential customers.

17. Individual branding

Individual branding generally refers to any tangible, individual product. A specific

toothpaste or soap can be an example of an individual brand. This kind of
branding may extend a product brand, service brand or personal brand.

18. Group branding

A group brand is a situation where several brand identities overlap under a single
entity. An example of group branding may be a company that owns an animation
studio and a live-action film studio but also manufactures merchandise based on
the entertainment media it produces. Though its merchandise brand, animation
brand and live film brand may each have an independent brand identity, they are
all united under the overreaching idenity of the company that produces them.

19. Event branding

Event branding works similarly to experience branding. It promotes an event or

opportunity for potential customers to attend. When used effectively, It entices
participants to take part in a planned occasion. Examples of events could be a
show, sporting game or contest.
20. Private-label branding

Companies that use private-label branding manufacture products that are sold by
a different retailer. Private-label brands often include generic store brands or own
brands, and some common private-label products may be cosmetics, clothing or
cleaning products. The private-label branding strategy often promotes products as
a more cost-effective alternative to brand-name products.

21. Media branding

Media branding specifically refers to how media outlets construct their company
images. News outlets, magazines and television broadcast networks develop
brands that communicate their content to a target audience. For example, the way
a local news channel brands itself may differ from how a national news channel
brands itself to distinguish the type of viewers they expect to watch and interact
with their content.