Grade 11 BSTD p2 Nov MG 2023

Confidential Information - This is for official consumption
FINAL EXAMINATION
GRADE 11
BUSINESS STUDIES P2
NOVEMBER 2023
MARKING GUIDELINES
MARKS: 150
This memorandum consists of 34 pages.
Copyright reserved Please turn over

Business Studies P2 2 LimpopoDoE/November 2023

Grade 11/Memorandum
NOTES TO MAKERS
PREAMABLE
The notes to makers are provided for quality assurance purpose to ensure the following:
(a) Fairness, consistency and reliability in the standard of making.

(b) Facilitate the moderation of candidates’ scripts at the different levels.
(c) Streamline the marking process considering the broad spectrum of markers across the
country.
(d) Implement appropriate measures in the teaching, learning and assessment of the subject
at schools/institutions of leaning.
1. For making and moderation purpose, the following colours are recommended:
Marker: Red
Departmental Head: Green
District: Orange
Province: Turquoise
2. Candidates’ responses must be in full sentences for SECTION B and C.

However, this would depend on the nature of the question.
3. Comprehensive marking guidelines have been provided but this is by no means

exhaustive. Due consideration should be given to an answer that is correct but:
• uses a different expression from that which appears in the memorandum
• comes from another source
• original
• a different approach is used
NOTE: There is only one correct answer in SECTION A.
4. Take care of other relevant answers provided by candidates and allocate marks
accordingly.(In cases where the answer is unclear or indicates some
understanding, part-marks should be awarded, for example, one mark instead
of the maximum of two marks.)
5. The word ‘sub-max’ is used to facilitate the allocation of marks within a question
or sub-question.
6. The purpose of circling marks (guided by ‘max’ in the breakdown of marks on

the right-hand side is to ensure consistency and accuracy in the marking of
scripts as well as for calculation purposes.
7. Subtotals to questions must be written in the right-hand margin. Circle the

Subtotals as indicated by the allocation of marks. This must be guided by ‘max’
in the memo. Only the total for each question should appear in the left-hand
margin next to the appropriate question number.


Grade 11/Memorandum
8. In an indirect question, the theory as well as the response must be relevant and
related to the question.
9. Correct numbering of response to questions is recommended in SECTION A and

B. However, if the numbering is incorrect, follow the sequence of the candidate’s
responses. Candidates will be penalized if the latter is not clear.
10. No additional credit must be given for repetition of facts. Indicate with a ‘R’.
11. When ‘evaluate’ is used, candidates are expected to respond in either a

positive/negative manner or take a neutral (positive and negative)
stance.
12. The allocation of marks must be informed by the nature of the question,
cognitive verb used, mark allocation in the memorandum and the context of
each question.
Cognitive verbs, such as:
12.1 Advise, name, state, mention, outline,motivate, recommended, suggest,

(list not exhaustive) do not usually require much depth in candidates’
response. Therefore, the mark allocation for each statement/answer
appears at the end.
12.2 Define, describe, explain, discuss, elaborate, distinguish, differentiate,

compare, tabulate, justify, analyse, evaluate, critically evaluate (list not
exhaustive) require a greater depth of understanding, application and
reasoning. Therefore, the marks must be allocated more objectively to
ensure that assessing is conducted according to established norms so
that uniformity, consistency and fairness are achieved.
13. Mark only the FIRST answer where candidates offer more than one answer for
SECTION B and C questions that require one answer.
14. SECTION B
14.1 If for example, FIVE facts are required, mark the candidate’s FIRST FIVE
responses and ignore the rest of the responses. Indicate by drawing a line
across the unmarked portion or use the word ‘MAX’
NOTE: This applies only to questions where the number of facts is
specified.
14.2 If two facts are written in one sentence, award the candidate FULL credit.
Point 14.1 above still applies.


Grade 11/Memorandum
14.3 If candidates are required to provide their own examples/views, brainstorm

this at the marking centre to finalise alternative answers.
14.4 Use of the cognitive verbs and allocation of marks:
14.4.1 If the number of facts are specified, questions that require candidates
to describe/discuss/explain’ may be marked as follows:
• Fact : 2 marks (or as indicated in the memorandum)

• Explanation : 1 mark
The ‘fact’ and ‘explanation’ are given separately to facilitate mark

allocation.
14.4.2 If the number of facts required is not specified, the allocation of marks
must be informed by the nature of the question and the maximum
mark allocated in the memorandum.
14.5 ONE mark may be awarded for answers that are easy to recall, requires
one word answers or is quoted directly from a scenario/case study. This
applies to SECTION B and C in particular (where applicable).
15 SECTION C
15.1 The breakdown of the mark allocation for the essays is as follows:
Introduction
Content Maximum:
Conclusion 32
Insight 8
TOTAL 40


Grade 11/Memorandum
15.2 Insight consists of the following components:

Layout/Structure Is there an introduction, paragraphs, and a conclusion? 2
Analysis and Is the candidate able to break down the question into headings/ 2
interpretation subheadings/interpret it correctly to show understanding of what
is being asked?
Marks to be allocated using this guide:
All headings addressed: 1 (One ‘A’)
Interpretation (16 to 32 marks): 1 (One ‘A’)
Synthesis Are there relevant decisions/facts/responses made based on 2
the questions?
Marks to be allocated using this guide:
Option 1: Only relevant facts: 2 marks (No ‘-S’)
Where a candidate answers 50% or more (two to
four sub-questions) of the question with only
relevant facts; no ‘-S’ appears in the left margin.
Award the maximum of TWO (2) marks for
synthesis.
Option 2: Some relevant facts: 1 mark (One ‘-S’)
Where a candidate answers less than 50% (only one
sub-question) of the question with only OR some
relevant facts; one ‘-S’ appears in the left margin.
Award a maximum of ONE (1) mark for synthesis.
Option 3: Some relevant facts: 1 mark (One ‘-S’)
Where a candidate writes FOUR questions, but one
sub-question of the question with no relevant facts;
one ‘-S’ appears in the left margin. Award a maximum
of ONE (1) mark for synthesis.
Option 4: No relevant facts: 0 marks (Two ‘-S’)
Where a candidate answers less than 50% (only one
sub-question) of the question with no relevant facts;
two ‘-S’ appear in the left margin. Award a ZERO
mark for synthesis.
Originality Is there evidence of examples based on recent information, 2
current trends and developments?
TOTAL FOR INSIGHT: 8
TOTAL MARKS FOR FACTS: 32
TOTAL MARKS FOR ESSAY (8 + 32): 40
NOTE: 1. No marks will be awarded for contents repeated from the

introduction and conclusion.
2. The candidate forfeits marks for layout if the words
INTRODUCTION and CONCLUSION are not stated.
3. No marks will be allocated for layout, if the headings
INTRODUCTION and CONCLUSION are not supported by
an explanation.


Grade 11/Memorandum
15.3 Indicate insight in the left-hand margin with a symbol e.g. (‘L, A,S and/or O’).
15.4 The breakdown of marks is indicated at the end of the suggested

answer/marking guidelines to each question.
15.5 Mark all relevant facts until the SUBMAX/MAX mark in a subsection has been
attained. Write ‘SUBMAX’/MAX’ after maximum marks have been obtained but
continue reading for the originality ‘O’.
15.6 At the end each essay indicate the allocation of marks for facts and marks
for insight as follows: (L – Layout, A – Analysis, S – Synthesis, O – Originality)
as in the table below.
CONTENT MARKS
Facts 32(max.)
L 2
A 2
S 2
O 2
TOTAL 40
15.7 When awarding marks for facts, take note of the sub-maxima indicated,
especially if candidates do not make use of the same subheadings.
Remember, headings and subheadings are encouraged and contribute to
insight (structuring/logical flow/sequencing) and indicate clarity of thought.
(See MARK BREAKDOWN at the end of each question.)
15.8 If the candidate identifies/interprets the question INCORRECTLY, then he. /she
may still obtain marks for layout.
15.9 If a different approach is used by candidates, ensure that the answers are
assessed according to the mark allocation/subheadings as indicated in the
marking guidelines.
15.10
15.10.1 Award TWO marks for complete sentences. Award ONE mark for
phrases, incomplete sentences and vague answers.
15.10.2 With effect from November 2015, the TWO marks will not necessarily
appear at the end of each completed sentence. The ticks (√) will be
separated and indicated next to each fact, e.g., ‘Product development
is a growth strategy, √ where businesses aim to introduce new
products into existing markets.’√
15.11 With effect from November 2017, the maximum of TWO (2) marks for facts
shown as headings in the memo, will not necessarily apply to each question.
This would be also depend on the nature of the question.


Grade 11/Memorandum
SECTION A
QUESTION 1
1.1 1.1.1 C√√

1.1.2 C√√
1.1.3 B√√
1.1.4 A√√
1.1.5 D√√ (5X2) (10)
1.2 1.2.1 storming√√

1.2.2 entrepreneur√√
1.2.3 professionalism√√
1.2.4 internal√√
1.2.5 outsourcing√√ (5X2) (10)
1.3 1.3.1 I√√

1.3.2 E√√
1.3.3 G√√
1.3.4 B√√
1.3.5 A√√ (5X2) (10)
TOTAL SECTION A: 30
BREAKDOWN OF MARKS
QUESTION MARKS
1.1 10
1.2 10
1.3 10
TOTAL 30


Grade 11/Memorandum
SECTION B
Mark the FIRST TWO answers only.
QUESTION 2: BUSINESS VENTURES
2.1 Aspects that must be considered when initiating a business.
- Strategy√
- Operations√
- Productivity√
- Size of the business√
- Culture, training and quality of staff√
- Risk and change√
- Customer service√
- Market research√
- Business cycles √
Mark the first THREE (3) only. Max (3)
2.2 Characteristics of a partnership
- An agreement between two or more people who combine labour, capital, and
resources towards a common goal. √√
- Partners combine capital and may also borrow capital from financial
institutions. √√
- No legal requirements regarding the name of the business. √√
- Partners have unlimited liability and are jointly and severally liable for the
debts of the business. √√
- Profit is shared according to the partnership agreement. √√
- Auditing of financial statements is optional. √√
- Partners share responsibilities and they are all involved in decision
making. √√
- No legal formalities to start, only a written partnership agreement is
required. √√
- The partnership does not pay income tax, only the partners in their personal
capacities. √√
- Diversity, specialisation and different skills of the partners can be used. √√
- Partnership has no legal personality and therefore has no continuity. √√
- Any other related answer related to the characteristics of a partnership.
NOTE: Mark the first TWO (2) only. Max (4)


Grade 11/Memorandum
2.3 Business Avenue (scenario)
2.3.1 Franchising √√ (2)
Motivation: She has decided to expand her business by selling the right to
use the brand`s name and idea to other businesses in different
provinces. √ (1)
NOTE: Do not award marks for the motivation if the avenue of

acquiring business was incorrectly identified. Max (3)
2.3.2 The advantages of franchising
- It allows businesses to buy a well-known brand√ which guarantees

sales and good return. √
- Purchasing a franchise is cheaper√ than starting a new business. √
- Franchising reduces√ long-term financial risk. √
- A business is based on a proven idea√ and the product and service
are tried and tested. √
- A franchisee can get support from the franchisor√, which often
includes training, advice, and marketing. √
- Forms of financing that are not available to the public√ are often
available to franchisees. √
- Businesses are able to use a recognized brand name and registered
trademark√, which helps with advertising and marketing. √
- The systems/operations/goods and services√ are well established. √
- There is often access to group support from other franchisees√ and a
network of communication and legal advice. √
- Established suppliers give bulk discounts√ as they form part of a
larger group. √
- The marketing and advertising costs are shared√ so they are often
lower than for a non-franchised business. √
- Management advice is often provided√, so it is not necessary to be a
business expert. √
- Any other relevant answer related to the advantages of franchising.
Max (4)


Grade 11/Memorandum
2.4 Difference between a private and public company
Private company Public company

- May not offer shares√ to the - Trades its shares publicly√ on the
general public.√ Johannesburg Securities
Exchange. √
- Shares are not freely√ - Shares are freely√ transferable. √
transferable. √
- Minimum of one√ director. √ - Minimum of three√ directors. √
- Name must end with√ - Name must end with√ Limited/Ltd.√
Proprietary Limited/ (Pty) Ltd.√
- Annual financial statements - Annual financial statements need
need not be audited√ and to√ be audited and published. √
published. √
- Does not need to publish a - Have to register and publish a
prospectus√ as it cannot trade prospectus√ with the Companies
its shares publicly. √ and Intellectual Property
Commission/CIPC. √
- The company is not required√ - Must raise a minimum
to raise the minimum subscription√ prior to
subscription/ issue minimum commencement of the company. √
shares. √
- Any other relevant answer - Any other relevant answer related
related to private company. to public company.
Sub max (4) Sub max (4)
NOTE: 1. The answer does not have to be in tabular format.

2. The difference does not have to link but must be clear.
3. Award a maximum of FOUR (4) marks if the difference is
not clear/mark either private company or public
company. Max (8)
2.5 The importance of an action plan
- It enables projects to be achieved√ within the specified time. √

- It helps the person responsible for achieving certain goals√ to be
organised. √
- It is a control measure√ against which standards and performance can
be measured. √
- It prioritises activities√ according to importance. √
- It turns plans√ into actions. √
- Identify problems√ that could occur. √
- Acts as a monitoring tool√ that makes it possible to check the
progress. √
- Enables businesses to transfer their plans√ into actions. √
- Enables businesses to think logically√ and identify gaps in the plan. √


Grade 11/Memorandum
- Serves as a monitoring tool√ to check its progress. √

- It provides an opportunity for reflection√ of what has happened before
and what actions have not helped. √
- Can bring together individuals/experts√ that are knowledgeable in the
area of work. √
- Clarifies the objective√ and provides the opportunity to identify areas
that need change.√
- Builds consensus√ as everyone involved can contribute their ideas. √
- Creates ownership/accountability√ by creating a sense of individual
and collective ownership for the action plan.√
- Clarifies timescales√ that need to be done in order to achieve a
particular objective.√
- It identifies measures of success√ by providing a way of measuring
progress towards that goal.√
- Any other relevant answer related to the importance of an action plan.
Max (4)
2.6 Qualities of an entrepreneur
2.6.1 Qualities of an entrepreneur from the scenario
- Perseverance√
- Creativity and innovation√ (2)
NOTE: Mark the first TWO (2) only.
2.6.2 Other qualities of an entrepreneur
Risk taking/Willingness to take risks and to make difficult

decisions√√
- Risks are classified as unforeseen events that can impact

negatively on a decision. √
- Successful entrepreneurs are willing to take risks by investing
all resources in a new business. √
- The primary function of an entrepreneur is to accept a risk on
behalf of others and be rewarded in return. √
- Every business needs to be innovative and take risks to
survive.√
- Innovative and risk taking are essential to what businesses are
and what they do. √
- Any other relevant answer related to risk taking/willingness to
take risks and to make difficult decisions.


Grade 11/Memorandum
Quality of an entrepreneur (2)

Explanation (1)
Sub max (3)
Confidence and adaptability√√
- Successful entrepreneurs believe in their own abilities and that they will
achieve their goals. √
- They are positive and focus on things that could go right instead of focusing
on things that could go wrong. √
- They have a healthy opinion of themselves and a strong/assertive
personality. √
- They are focused and determined to achieve their goals. √
- Successful entrepreneurs are adaptable as they are able to change
course and try another way of doing it. √
- Any other relevant answer related to confidence and adaptability.

Explanation (1)
Sub max (3)
Passion and energy√√
- Entrepreneurs should show enthusiasm to achieve the best solution. √

- Passion can be illustrated when an entrepreneur finds it difficult to simply
walk away from failure/setbacks. √
- Starting and running a business requires considerable energy and the
ability to focus on business objectives. √
- High energy levels and good health are essential. √
- Any other relevant answer related to passion and energy.

Explanation (1)
Sub max (3)
Product and customer focus√√
- Entrepreneurs develop products and render services with customers in

mind. √
- They make the lives of customers easier and they find this rewarding.√
- Any other relevant answer related to product and customer focus.

Explanation (1)
Sub max (3)


Grade 11/Memorandum
Recognition of opportunities√√
- Successful entrepreneurs can identify gabs in the market and make

money. √
- They are able to identify viable opportunities that are not always easy to
spot. √
- They have the ability to see an opportunity and to change it into a
profitable business. √
- Any other relevant answer related to recognition of opportunities.

Explanation (1)
Sub max (3)
Responsibility√√
- Successful entrepreneurs are not afraid to take responsibility for their

decision and actions in their business. √
- They accept positive and negative outcomes. √
- Any other relevant answer related to responsibility.

Explanation (1)
Sub max (3)
Good management and organisation√√
- Successful entrepreneurs have good management and organisation

skills including good administration skills and seeing the bigger
picture. √
- They are able to maintain control and make final decisions regarding
activities that must take place. √
- Any other relevant answer related to good management and
organisation.

Explanation (1)
Sub max (3)
Honesty and ethics√√
- Honesty in a business builds trust among fellow workers/ customers

/stakeholders. √
- Business ethics is an important part of controlling a business. √
- Successful entrepreneurs have a moral obligation to look after the
interests of investors and other stakeholders. √
- Any other relevant answer related to honesty and ethics.


Grade 11/Memorandum

Explanation (1)
Sub max (3)
Vision and communication skills√√
- They have a clear vision and able to achieve long term goals. √
- They have good communication skills that are needed to communicate
their business vision to their workers and stakeholders. √
- They can formulate the mission and vision and link it with the aims of
the business. √
- Any other relevant answer related to vision and communication skills.

Explanation (1)
Sub max (3)
NOTE: 1. Mark the first TWO only.

2. Do not award marks for responses that are
quoted from the scenario in QUESTION 2.6.1.
Max (6)
2.7 Strategies that businesses can use to ensure that they remain
profitable and sustainable.
- Thorough planning.√√
- Sound managing finances.√√
- Effective management of scarce resources and employees.√√
- Maintaining a solid customer base.√√
- Behaving ethically.√√
- Being socially responsible.√√
- Being ethical and taking care of the environment.√√
- Upskilling and development of employees.√√
- Consistency and reliability.√√
- Upholding transparency. √√ Max (6)
[40]


Grade 11/Memorandum
BREAKDOWN OF MARKS
QUESTION 2 MARKS
2.1 3
2.2 4
2.3.1 3
2.3.2 4
2.4 8
2.5 4
2.6.1 2
2.6.2 6
2.7 6
TOTAL 40


Grade 11/Memorandum
QUESTION 3: BUSINESS ROLES
3.1 Principles of professionalism
- Employees should respect themselves and the rights of others. √

- Responding quickly to the request of customers. √
- Caring about the quality of work before submission. √
- Communicate with clarity and honesty. √
- Meeting deadlines by completing assignments before the due date. √
- Using resources responsibly with due regard for the environment. √
- Respecting the image of the business/your profession, e.g. adhere to the
dress code of the business/profession. √
- Respecting diversity and differences and demonstrate cultural
sensitivity. √
- Acting with integrity/honesty/reliability, e.g. keep to working hours even if
no other workers are around/not using the business resources for
personal gain. √
- Being committed to quality and apply skills and knowledge to the benefit of
the business/society at large. √
- Adhering to confidentiality measures by not disclosing sensitive
information about customers/business. √
- Remaining objective, act fairly and justly to all without being biased or
showing favouritism. √
- Continually improve/develop skills and knowledge, e.g. attending refresher
courses and seminars. √
- Sharing knowledge by investing time and expertise with junior staff
members, e.g., uplifting/empowering others. √
- Offering and accept appropriate incentives, goods and services in
business transaction. √
- Any other relevant answer related to the principles of professionalism.
NOTE: Mark the first TWO (2) only. Max (2)
3.2 Meaning of creative thinking
- Creative thinking refers to thinking differently√ and looking at something in

a new way. √
- Creative thinking is about approaching a thought/idea/problem/situation√
in a new and interesting way. √
- It is a process of putting facts/concepts/principles together√ in new and
original ways. √
- Businesses need to solve their problems efficiently√ to find creative
solutions to problems. √
- Any other relevant answer related to the meaning of creative thinking.
Max (4)


Grade 11/Memorandum
3.3 Problem-solving techniques
3.3.1 Problem-solving techniques from the scenario

Delphi technique√√ (2)
Motivation: They decided to bring in experts to help in solving the

problems. √ (1)
NOTE: Do not award marks for the motivation if the problem

solving technique was incorrectly identified. Max (3)
3.4 Functions of workplace forums
- Prevent unilateral decision made by employers√ on issues affecting the

employees. √
- Encourages workers participation√ in decision making. √
- Workplace forum has the right√ to be consulted by employer.
- Promotes the interests of all employees√ in the workplace. √
- Promotes efficiency in the workplace√ through inputs/recommendations. √
- Consult with the employer and to reach consensus√ about working
conditions. √
- Consult with the employer on issues√ that could cause conflict. √
- Resolves conflict√ between employers and employees. √
- Improve efficiency and productivity√ through input/recommendations. √
- Any other relevant answer related to the functions of workplace forums.
NOTE: Mark the first THREE (3) only. Max (6)


Grade 11/Memorandum
3.5 Differences between routine thinking and creative thinking
Routine thinking Creative thinking

- It refers to ordinary/every - It refers to looking at an
day√ / conventional opportunity/ problem√ in a new
thinking.√ and different way. √
- It is suitable for work that - It is invaluable in keeping the
requires√ logic, business innovative and
consistency, and attention relevant√ in a changing market
to detail. √ and to solve new problems. √
- It does not lead√ to new - It leads to an idea that is original
ideas or pattern of thought. √ compared to existing ideas. √
- Requires businesses to - Requires businesses to apply
apply old thinking patterns√ new ways of thinking√ to old
to new situations. √ situations. √
- Any other relevant answer - Any other relevant answer related
related to routine thinking. to creative thinking.
Sub max (4) Sub max (4)
NOTE: 1. The answer does not have to be in tabular format.

2. The difference does not have to link but must be clear.
3. Award a maximum of FOUR (4) marks if the difference is
not clear/mark either routine thinking or creative
thinking. Max (8)
3.6 Causes of conflict
3.6.1 Cause of conflict from the scenario.

Constant changes√√
Motivation: They allege that there has been instability due to

continuous introduction of new changes in the workplace.√
NOTE: Do not award marks for motivation if the cause of conflict

was incorrectly identified.
Max (3)


Grade 11/Memorandum
3.6.2 Other causes of conflict
- Lack of proper communication√ between management and

workers.√
- Ignoring rules/procedures√ may result in disagreements and
conflict.√
- Management and/or workers√ may have different personalities/
backgrounds. √
- Different values/levels of knowledge/skills/experience√ of managers
/workers. √
- Little/no co-operation√ between internal and/or external parties
/stakeholders. √
- Lack of recognition for good work√, e.g. a manager may not show
appreciation for extra hours worked to meet deadlines. √
- Lack of employee development √ may increase frustration levels as
workers may repeat errors due to a lack of knowledge/skills. √
- Unfair√ disciplinary procedures, e.g. favouritism/nepotism. √
- Little/no support from management√ with regards to supplying the
necessary resources and providing guidelines. √
- Leadership styles used√, e.g. autocratic managers may not consider
worker inputs. √
- Unrealistic deadlines/Heavy workloads√ lead to stress resulting in
conflict. √
- Lack of agreement√ on mutual matters, e.g. remuneration/working
hours. √
- Unhealthy competition/Inter-team rivalry√ may cause workers to lose
focus on team targets. √
- Lack of commitment/Distracted by personal objectives√ which may
lead to an inability to meet pre-set targets. √
- Lack of clarity√ regarding employees' roles and responsibilities. √
- Any other relevant answer related to the other causes of conflict.
NOTE: Do not allocate marks for constant change. Max (6)


Grade 11/Memorandum
3.7 Ways in which professional, responsible, ethical and effective business

practice should be conducted
- Businesses should treat all employees equally. √√

- Plan properly and put preventative measures in place. √√
- Pay fair wages/salaries which are in line with the minimum requirements of
the BCEA. / Remunerate employees for working overtime/during public
holidays. √√
- Engage in environmental awareness programmes. /Refrain from polluting
the environment, e.g. by legally disposing of toxic waste. √√
- Refrain from starting a venture using other businesses' ideas that are
protected by law. √√
- Business decisions and actions must be clear/transparent to all
stakeholders. √√
- Businesses should be accountable /responsible for their decisions and
actions/patent rights. √√
- Hiring honest/trustworthy accountants/financial officers with good
credentials. √√
- Regular/Timeous payment of taxes. √√
- Draw up a code of ethics/conduct. √√
- Ongoing development and training for all employees. √√
- Performance management systems. / Appraisals should be in place. √√
- Adequate internal controls/monitoring/evaluation. √√
- Any other relevant answer related to the ways in which professional,
responsible, ethical and effective business practice should be conducted.
Max (8)
[40]
BREAKDOWN OF MARKS
QUESTION 3 MARKS
3.1 2
3.2 4
3.3.1 3
3.4 6
3.5 8
3.6.1 3
3.6.2 6
3.7 8
TOTAL 40


Grade 11/Memorandum
QUESTION 4: MISCELLANEOUS TOPICS
BUSINESS VENTURES
4.1 Steps to follow when drawing up an action plan
- The summary of the vision, mission, long term and short-term goals must be
defined. √
- Define the steps you would take to get there. √
- Start with what must be done first/prioritise. √
- Identify the end point for each step. √
- Arrange the steps in logical order. √
- Think about any problems that may happen. √
- Review progress regular. √
- Identify indicators to confirm progress √
- Any other relevant answer related to the steps to follow when drawing up an
action plan.
NOTE: Mark the first THREE (3) only.

Max (3)
4.2 Gantt chart
4.2.1 Gantt chart from the scenario
ACTIVITY WEEK PERSON RESONSIBLE
Register the 1√ Rendo√

business√
Organise a building 2√ Rachel√

for rental√
Recruit a financial 3√ Rendo√

manager√
Max (9)


Grade 11/Memorandum
4.3 The advantages of outsourcing
- Outsourcing allows the business to focus√ on important business activities

rather support activities. √
- A business has access to resources and equipment√ for a specific
function.√
- The production team is often shortened, √ and quality is often improved
because specialists are performing the function for the business. √
- A company is able to reduce costs√ as outsourcing can lead to a decrease
in staff, remuneration, control and operating costs. √
- The business can focus on its vision /goals√ and to apply its staff more
effectively in its core business. √
- Improved access to skilled people√ as the outsourced work will be one by
highly skilled people without the company having to employ them. √
- Fixed cost and overhead costs are lower√ for the business. √
- Outsourcing will provide continuity√ during periods of high staff turnover. √
- Any other relevant answer related to the advantages of outsourcing.
Max (4)
4.4 The reasons why businesses need funding
- To cover the start-up costs√ including premises/machinery/raw materials

etc. √
- Run the business and have enough money√ to pay employees/suppliers
of raw material etc. √
- Pay for cost of inputs√ such as wages, telephone other expenses. √
- Expand the business√ as the orders/sales increase and bigger premises
need to be established. √
- Any other relevant answer related to the reasons businesses funding.
Max (4)
BUSINESS ROLES
4.5 Stages of team development from statements
4.5.1 Norming√√
4.5.2 Performing√√
4.5.3 Mourning√√ (3 x 2) (6)


Grade 11/Memorandum
4.6 The advantages of ethical business ventures
- Businesses can build a good reputation√ and attract more investors, thus
increasing profitability. √
- Customer loyalty is created and nurtured√, and a positive business image will
be created. √
- Staff morale can be built and maintained√ by paying employees fairly. √
- Staff who are hard-working and productive will be loyal√ and dedicated to the
business. √
- Positive relationships will develop√ between co-workers, which will result in
improved productivity. √
- Businesses that become compliant with environmental regulations√ will avoid
unnecessary fees or sanctions. √
- Any other relevant answer related to the advantages of ethical business
ventures. Max (6)
4.7 Ways in which businesses can create an environment that stimulate

creative thinking.
- Businesses must emphasise the importance of creative thinking to ensure

that all staff know that their ideas will be heard. √√
- Encourage staff to come up with new ideas/opinions/solutions. √√
- Encourage job swops within the organisation/studying how other businesses
are doing things. √√
- Encourage alternative ways of working/doing things. √√
- Respond enthusiastically to all ideas and never let anyone feel less important.
√√
- Reward creativity with reward schemes for teams/individuals that come up
with creative ideas. √√
- Provide a working environment conducive to creativity, free from distractions.
√√
- Make time for brainstorming sessions to generate new ideas, e.g. regular
workshops/generate more ideas/build on one another's ideas. √√
- Place suggestion boxes around the workplace and keep communication
channels open for new ideas. √√
- Train staff in innovative techniques/creative problem-solving skills/mind-
mapping/lateral thinking. √√
- Any other relevant answer related to ways in which businesses can create an
environment that stimulate creative thinking.
Max (8)
[40]
TOTAL SECTION B: 80


Grade 11/Memorandum
BREAKDOWN OF MARKS
QUESTION MARKS
4
4.1 3
4.2 9
4.3 4
4.4 4
4.5.1 2
4.5.2 2
4.5.3 2
4.6 6
4.7 8
TOTAL 40


Grade 11/Memorandum
SECTION C
Mark only the FIRST answer only.
QUESTION 5: BUSINESS VENTURES (PRESENTATION OF BUSINESS

INFORMATION)
5.1 Introduction
- All information regarding a business is called business information. √

- Decisions by management are based on business information. √
- A flyer is a thin sheet of paper on which businesses advertise their products
or services. √
- Visual aids are used to enhance the presentation. √
- A formal written report issued to business stakeholders consisting of a
detailed overview of the status of the organisation. √
- Business reports are intended to give stakeholders information about the
company’s activities and financial reports. √
- Any other relevant introduction related to the presentation of business
information.
Any (2 x 1) (2)
5.2 The importance of presenting business information
- Provide stakeholders with the information to make strategic, tactical, and

operational decisions. √√
- Ensures success, transparency, and smooth running of the business. √√
- Assist management in making decisions. √√
- Provide information on financial statements/investigations/disputes/new
policies etc. √√
- Persuade management to implement a strategy. √√
- Identify trends in the market and anticipate challenges. √√
- Devise strategies to deal with the challenges. √√
- Any other relevant answer related to the importance of presenting business
information.
Max (10)
5.3 The factors that must be considered when composing a flyer
- Define the purpose√ of the flyer/Central message of the flyer.√

- Write a title that will attract√ the reader’s attention. √
- Use graphics√ to attract attention/Be creative and use interesting images. √
- Focus on the benefits√ of the products/services. √
- Identify points√ clearly/Do not use many words. √
- Main details√ must be in large print. √


Grade 11/Memorandum
- Keep it simple√ with white space. √

- Use text boxes√ if space allows. √
- Check√ your spelling. √
- Let someone proofread the contents√ before it goes to print. √
- Use bright paper and black text√ if budget does not allow for colour printing. √
- Offer a discount√ on the product or service. √
- Any other relevant answer related to the factors to consider when composing
a flyer.
Max (12)
5.4 The types of visual aids
Tables√√
- A set of facts/figures√ systematically displayed, especially in columns. √
- They are usually used to compare or contrast√ different things or ideas. √
- Any other relevant answer related to tables.
Visual aid (2)
Explanation (2)
Submax (4)
Graphs√√
- These are visual illustrations√ to provide information in a clear and
concise way. √
- Two-dimensional drawing showing a relationship√ between two set of
variables by means of a line/curve/bars. √
- These can be inclusive of types of graphs√ such as line graphs/bar
graphs/pie graphs etc. √
- Information in the graphs requires interpretation and comparisons must be
made√ to see relationship between different sets of data. √
- Any other relevant answer related to graphs.
Visual aid (2)
Explanation (2)
Submax (4)
Diagrams√√
- A drawing showing the appearance/structure/workings of data√ in a
schematic representation. √
- Diagrams and illustrations are used√ for making verbal descriptions clearer. √
- Any other relevant answer related to diagrams.
Visual aid (2)

Explanation (2)
Submax (4)


Grade 11/Memorandum
Posters√√
- They are used to advertise√ something or act as a reminder of something. √
- They are effective√ when they are bold and eye catching. √
- Any other relevant answer related to posters.
Visual aid (2)
Explanation (2)
Submax (4)
Hand-outs√√
- Printed information provided to the audience√ to accompany a
presentation.√
- People attending a verbal presentation prefer handouts at the end of
the presentation√ to remind them of the key points of the presentation. √
- Any other relevant answer related to hand-outs.
Visual aid (2)
Explanation (2)
Submax (4)
Data projector√√
- A slide projector that is used to display images√ to an audience. √
- It is usually used√ for large audiences. √
- Any other relevant answer related to data projector.
Visual aid (2)
Explanation (2)
Submax (4)
PowerPoint√√
- A collection of pages arranged in a sequence√ that contain text and images
for presenting to an audience. √
- Video clips can provide variety√ and capture the attention of the audience. √
- Any other relevant answer related to PowerPoint.
Visual aid (2)
Explanation (2)
Submax (4)
Interactive whiteboards/Smartboards√√
- An interactive display√ in the format of a white board that reacts to user input
either directly or through other devices. √
- It is useful to note down the most important points√ before or during a
presentation. √
- Useful to capture√ feedback and new ideas. √
- Any other relevant answer related to interactive whiteboards/smartboards.
Visual aid (2)

Explanation (2)
Submax (4)


Grade 11/Memorandum
Flip charts/White boards√√

- A large pad of paper√, bound so that each page can be turned over at the top
to reveal the next page, used on a stand. √
- Additional notes that were added during the presentation√ can be captured on
computer after the presentation. √
- Any other relevant answer related to flip charts/white boards.
Visual aid (2)

Explanation (2)
Submax (4)
NOTE: Mark the first THREE (3) only. Max (12)
5.5 The steps in report writing
- Define the purpose of a report and who will be reading it. √√

- Be aware of who the reader of the report will be. √√
- Do research in order to gather data. √√
- Plan the report structure e.g. title, contents page, introduction, body and
conclusion. √√
- Prepare a work plan, start early and allow time for brainstorming and
preliminary research. √√
- Clearly display the topic of the report at the top of the page. √√
- Put together the first draft of the report, print the first draft and read sometime
later. √√
- Ensure the information presented is useful to the decision-making process.
- Organise and rewrite your material. √√
- Prepare visual aids to help convey the information. √√
- Ensure the report is accurate and to the point. √√
- Balance the quality of information by being specific and straight to the
point. √√
- Anticipate the audience and issues, it could be distributed to people whom it
was not intended. √√
- Write the executive summary. √√
- Reread the whole report to check for spelling, grammar and layout
mistakes.√√
- Any other relevant answer related to the steps in report writing.
Max (12)


Grade 11/Memorandum
5.6 Conclusion
- Business information helps businesses not only to convey messages and
convince the audience but also establishes relationships and creates
better connections. √√
- The choice of visual aids is important in the success of a presentation. √√
- Well written reports are essential in giving the business reliable
information. √√
- Any other relevant conclusion related to the presentation of business
information.
Any (1 x 2) (2)
[40]
QUESTION 5: BREAKDOWN OF MARK ALLOCATION

DETAILS MAXIMUM TOTAL
Introduction 2
The importance of presenting business 10
information
The factors that must be considered when 12

composing a flyer Max
32
The types of visual aids 12
The steps in report writing 12

Conclusion 2
INSIGHT
Layout 2
Analysis/Interpretation 2 8
Synthesis 2
Originality/Examples 2
TOTAL MARKS 40
LASO - For each component:
Allocate 2 marks if all requirements are met.
Allocate 1 mark if some requirements are met.
Allocate 0 marks where requirements are not met at all.


Grade 11/Memorandum
QUESTION 6: BUSINESS ROLES
6.1 Introduction
- Stress refers to the harmful physical/emotional responses that can happen

when there is conflict between job demands on the employee and the amount
of control an employee has over meeting these demands. √
- Even though they have no control over the stressors, employees need to
realise that stress can be managed. √
- Crises is an unforeseen event that can cause major changes in an
organisation. √
- Businesses and individuals all face different crisis or emergency situations
daily. √
- Change is a process that takes people, employees, and organisations from
the present to a future desired change. √
- Any other relevant introduction related to stress, crisis, and change
management.
Any (2 x 1) (2)
6.2 The causes of stress in the business environment

- Heavy workload/Unrealistic targets. √√
- Long working hours. √√
- Time pressures and deadlines. √√
- Inadequately trained subordinates. √√
- The necessity of attending meetings. √√
- Work demands intruding on family and personal life. √√
- Keeping up to date with new technology. √√
- Conflict with those in the business with different beliefs and values. √√
- Taking work home. √√
- Interpersonal relationships with colleagues. √√
- The amount of travel required by work. √√
- Incompetent bosses.√√
- Bullying or harassment.√√
- Job insecurity.√√
- Lack of accountability. √√
- Lack of participation in decision-making.√√
- Lack of finances, human resources or physical resources.√√
- Poor working conditions. √√
- A lack of power and influence. √√
- Badly designed shift systems. √√
- Changes in job description, management, in technology or in the economy.√√
- Confrontations and conflicts.√√
- Inadequate training√√
- Any other relevant answer related to the causes of stress in the business
environment.
Max (10)


Grade 11/Memorandum
6.3 The importance of stress management in the workplace
- If stress is not managed effectively√, it can get out of control and cause staff
health issues. √
- Stressed employees are more likely to miss work√, both as a way to cope and
due to health related problems. √
- Managing stress will curb absenteeism√ in order to maintain productivity at the
workplace. √
- Workers who suffer from stress√ often display poor judgement in crisis or
emergency situations and this can be avoided through managing stress. √
- Grievances or complaints√ that lead to staff turnover can be addressed if stress
is well managed. √
- Conflict and interpersonal problems can be avoided√ if stress is managed at the
workplace. √
- Having stressed and tired employees serving the public√ may lead to poor
service and unhappy customers and this can be corrected through management
of stress. √
- Stressed employees are more likely to cling to the old ways of doing things by
resisting change√ and this can be controlled through proper management of
stress. √
- Constant stress can cause many problems for a business√ since it can become
an unhealthy environment. √
- Too much stress can become a barrier to success√ and lowers the performance
of workers. √
- Any other relevant answer related to the importance of stress management in the
workplace.
Max (12)
6.4 The major changes that people and businesses deal with
Unemployment
- It is when employees lose their jobs√ because they are fired, or they quit their
jobs. √
- Change can lead to unemployment√ due to retrenchment. √
- A business may close down/sold/merge resulting√ in unemployment.
- Coping with unemployment is traumatic√ and can lead to depression. √
- Any other relevant answer related to unemployment.
Submax (4)


Grade 11/Memorandum
Retrenchment
- Retrenchment is when a business cuts the number of workers√ to reduce

their wages and salary bill. √
- A process whereby the employer reviews its business needs to increase
profits or limit losses√, which leads to reducing its employees. √
- Economic changes may result in many people being retrenched√ from
their jobs. √
- Any other relevant answer related to retrenchment.
Submax (4)
Affirmative action
- Affirmative action is a policy that ensures that qualified people from

designated groups√ have equal opportunities in the workplace. √
- The policy aims to ensure that Black South Africans, women and people
with disabilities√ are well represented in businesses. √
- Workers can resent affirmative action appointments√ and people who
have been appointed in affirmative action positions. √
- Any other relevant answer related to affirmative action.
Submax (4)
Max (12)
6.5 Ways in which businesses can deal with crisis in the workplace
- Businesses should respond appropriately and quickly to lessen the effects

of the crisis situation. √√
- Intervene swiftly and with urgency, but without panicking or
overreacting.√√
- Identify the real nature of the crisis by making a thorough assessment of
the situation and seeking expert opinions. √√
- Assess when the crisis happens, quickly find out what has happened
without over-reacting. √√
- Deal with crisis directly and timeously without trying to avoid/minimise the
seriousness of the situation. √√
- Plan/Identify and prioritise the actions required. √√
- Inform/Provide accurate and correct information. √√
- Support/Guide others through the situation by providing training and
support. √√
- Attempt to contain the situation to minimise further damage. √√
- Communicate with all stakeholders so that they are properly informed
about what has happened, what the impact is and how it is being dealt
with. √√


Grade 11/Memorandum
- Appoint a spokesperson from the management team who will deal with all
questions and provide information. √√
- Regain control/Manage the situation in a calm manner until the crisis is
over. √√
- Obtain expert advice if the crisis falls outside the business’ scope of
expertise. √√
- Call for help and seek assistance/advice and support from appropriate
agencies and professionals. √√
- Arrange debriefing sessions for all those directly involved in the crisis or
who have been traumatised by the event. √√
- Evaluate how effective the emergency plan was throughout the crisis. √√
- Amend the emergency plan after evaluating what worked and what did
not work. √√
- Any other relevant answer related to ways in which businesses can deal
with crisis in the workplace.
Max (12)
6.6 Conclusion
- The key to successful change management is having effective leaders who

not only embrace change but lead others through change.√√
- A workforce which has its stress levels monitored and managed will be
healthier. √√
- Crisis management makes it easier to detect and prevent a crisis before it
happens or before it gets out of hand. √√
- Any other relevant conclusion related to the causes of stress, the importance
of stress management in the workplace, major changes that people and
businesses deal with and ways in which businesses can deal with crisis in the
workplace.
Any (1 x 2) (2)
[40]


Grade 11/Memorandum
QUESTION 6: BREAKDOWN OF MARK ALLOCATION

DETAILS MAXIMUM TOTAL
Introduction 2
The causes of stress in the business 10
environment
The importance of stress management in the 12
workplace
The major changes that people and businesses 12 Max
deal with 32
Ways in which businesses can deal with crisis 12
in the workplace
Conclusion 2
INSIGHT
Layout 2
Analysis/Interpretation 2 8
Synthesis 2
Originality/Examples 2
TOTAL MARKS 40
LASO - For each component:
Allocate 2 marks if all requirements are met.
Allocate 1 mark if some requirements are met.
Allocate 0 marks where requirements are not met at all.
TOTAL SECTION C: 40
GRAND TOTAL: 150

Grade 11 BSTD p2 Nov MG 2023

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This memorandum consists of 34 pages.

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Business Studies P2 2 LimpopoDoE/November 2023

(a) Fairness, consistency and reliability in the standard of making.

2. Candidates’ responses must be in full sentences for SECTION B and C.

3. Comprehensive marking guidelines have been provided but this is by no means

NOTE: There is only one correct answer in SECTION A.

6. The purpose of circling marks (guided by ‘max’ in the breakdown of marks on

7. Subtotals to questions must be written in the right-hand margin. Circle the

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9. Correct numbering of response to questions is recommended in SECTION A and

11. When ‘evaluate’ is used, candidates are expected to respond in either a

Cognitive verbs, such as:

12.1 Advise, name, state, mention, outline,motivate, recommended, suggest,

12.2 Define, describe, explain, discuss, elaborate, distinguish, differentiate,

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14.3 If candidates are required to provide their own examples/views, brainstorm

14.4 Use of the cognitive verbs and allocation of marks:

• Fact : 2 marks (or as indicated in the memorandum)

The ‘fact’ and ‘explanation’ are given separately to facilitate mark

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Business Studies P2 5 LimpopoDoE/November 2023

15.2 Insight consists of the following components:

NOTE: 1. No marks will be awarded for contents repeated from the

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Business Studies P2 6 LimpopoDoE/November 2023

15.4 The breakdown of marks is indicated at the end of the suggested

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Business Studies P2 7 LimpopoDoE/November 2023

1.1 1.1.1 C√√

1.2 1.2.1 storming√√

1.3 1.3.1 I√√

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Business Studies P2 8 LimpopoDoE/November 2023

Mark the FIRST TWO answers only.

QUESTION 2: BUSINESS VENTURES

2.1 Aspects that must be considered when initiating a business.

2.2 Characteristics of a partnership

NOTE: Mark the first TWO (2) only. Max (4)

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2.3 Business Avenue (scenario)

2.3.1 Franchising √√ (2)

NOTE: Do not award marks for the motivation if the avenue of

2.3.2 The advantages of franchising

- It allows businesses to buy a well-known brand√ which guarantees

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2.4 Difference between a private and public company

Private company Public company

NOTE: 1. The answer does not have to be in tabular format.

2.5 The importance of an action plan

- It enables projects to be achieved√ within the specified time. √

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- Serves as a monitoring tool√ to check its progress. √

2.6 Qualities of an entrepreneur

2.6.1 Qualities of an entrepreneur from the scenario

NOTE: Mark the first TWO (2) only.

2.6.2 Other qualities of an entrepreneur