Professional Documents
Culture Documents
Sourav Summer Report
Sourav Summer Report
On
“Sales & Promotion at SKLZ TECT LLP”
In the partial fulfilment for the requirements for the award of the
degree
I declare that the work embodied in this Internship report is my own original work
carried out by me under the supervision of………………………… for the session 2023-
24 at “SKLZ TECT LLP” The matter embodied in this internship report has not been
submitted elsewhere for the award of any other degree. I declare that I have faithfully
acknowledged, given credit to and referred to the researchers wherever the work has
been cited in the text and the body of the thesis. I further certify that I have not will
fully lifted some other’s work, Para, text, data, results, etc. reported in the journals,
books, magazines, reports, dissertations, thesis, etc., or available at websites and have
included them in this internship report and cited as my own work.
Date:
Place: Roorkee Head of Department
(Department of Management Studies)
………………………………
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OFFER LETTER
2
INTERNSHIP LETTER
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DECLARATION
I declare that the work embodied in this Internship report is my own original work
carried out by me under the supervision of………………………… for the session 2023-
24 at “SKLZ TECT LLP” The matter embodied in this internship report has not been
submitted elsewhere for the award of any other degree. I declare that I have faithfully
acknowledged, given credit to and referred to the researchers wherever the work has
been cited in the text and the body of the thesis. I further certify that I have not will
fully lifted some other’s work, Para, text, data, results, etc. reported in the journals,
books, magazines, reports, dissertations, thesis, etc., or available at websites and have
included them in this internship report and cited as my own work.
Date:
Place: Roorkee Head of Department
(Department of Management Studies)
………………………………
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TABLE OF CONTENT
1 Acknowledgement
2 Company Profile
3 Center of Excellence
Center of Competence
Student Engagement Service
4 College Data
5 College List
6 Microsoft COE
10 Business Model
11 SWOT Analysis
15 Added Benefits
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17 Conclusions
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ACKNOWLEDGEMENT
I am very happy to greatly acknowledge the numerous personalities involved in lending their help to
make our project “Sales & Promotion at Sklz Tect LLP” a successful one.
I take this opportunity to express our deep sense of gratitude to our honourable Director “Dr Parag
Jain” for providing an excellent academic climate in the college that made this endeavour possible.
I give my wholehearted admiration and a deep sense of gratitude to “Mr. Amit Kumar Rawat”, Head
of Department, “DEPARTMENT OF MANAGEMENT”, Roorkee Institute of Technology, Roorkee
for his inspiration, valuable guidance, encouragement, suggestion, and overall help throughout.
I express my sincere thanks to supervisor “Mr. ALDRIN CASTELINO”, SKLZ TECT LLP, for
his keen interest and invaluable help throughout the project.
We would like to express our sincere gratitude to our internship coordinator “Mr Amit Rawat”,
“DEPARTMENT OF MANAGEMENT”, Roorkee Institute of Technology, Roorkee, for his kind
support and encouragement throughout this course of work.
Finally, we express our gratitude to all the Teaching and Non-Teaching staff of “DEPARTMENT of
Roorkee”, Roorkee Institute of Technology, Roorkee for their timely support and suggestions.
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CHAPTER 1: COMPANY PROFILE
The strategies chosen by SKLZ TECT LLP are made operational through various
initiatives that aim at internationalisation of curriculum, enabling graduates to acquire
defining skills for competing in a global knowledge society. Today, there are more
methods of accessing higher education than ever. Students can earn a degree or diploma
online or in person, full-time or part-time, overseas, or in a native country.
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SERVICES PROVIDED BY SKLZ TECH LLP
1. CENTRE OF EXCELLENCE:
The Centre of Excellence for Advanced Computing provides a broad range of industry-
relevant in-demand certifications from leading companies in the world and also
supports the computational research & development needs of businesses. The CoE &
CoA’ s role is to enable and empower students with Industry 4.0 and beyond skills, do
real-time projects, and get ready for the tech-driven market of 2030 & onward through
certifications from Apple, Microsoft, Adobe, IBM, and many more. SKLZ TECT team
provides expertise & training on high-performance computing devices for cloud
computing, application programming & optimization, data management, database
development, data analytics, web application development, Artificial Intelligence,
Machine Learning applications, iOS, Cyber Security.
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2
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4
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2. CENTRE OF COMPETENCE:
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Mac Support Specialist using
Hadware
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3. STUDENT ENGAGEMENT SERVICE:
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INDUCTION PROGRAM FOR
MOCK INTERVIEW AND
FRESHERS
RESUME BUILDING
Student Induction programm
We organise technical seminar
engages with the new student as
designed for student about industry
soon as they come into the
trends woth reality check.
institution policies.
COUNSELLING MENTORING
Our Mentoring are experienced
Our counselling team explore
professional who share their
student potential based extra
experience, and advice with the
curricular activities and interest.
student.
FACULTY DEVELOPMENT
PROGRAMM MANAGEMENT DEVELOPMENT
The faculty development programm FOR START-US
intends to facilities up-gradation of A MDP is a series of module and
knowledge skill and intends to assist activities that are designed and
student with the latest information delivered over an entire semester.
on domain or industry.
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COLLEGE DATA
Delhi as an education hub and have many colleges, during this internship tenure The database that I
worked upon 89 colleges. And I inferred the following information while working as an intern at the
SKLZ Tect LLP.
Various Areas that are around or in Delhi NCR were:
1. Bahadurgarh
2. Sonepat
3. Faridabad
4. Meerut
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COLLEGE LIST
There all are the Engineering and Management College only:
1 PDM University
14 NIFTEM Sonepat
34 JB Knowledge Park
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42 Rawal Institutions, Faridabad
54 NPTI Faridabad
58 NIFTEM Sonepat
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60 Hindu College Of Engineering- Sonipat
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79 Delhi Institute Of Engineering And Technology - [DIET], Meerut
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MICROSOFT CENTER OF EXCELLENCE
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EXISTING ‘COE’ IN COLLAGES
In Delhi, among the existing colleges, 58% lack a Center of Excellence (COE), while the remaining
42% have successfully implemented a COE line MICROSOFT, Microsoft, Apple IOS etc.
We exclusively target the 58% of colleges in Delhi that do not currently possess a Centre of
Excellence.
Co-curricular activities, also known as out-of-class activities, are any events that you participate in
outside of your regular academic coursework. They can be anything from sports and clubs to
volunteering and part-time work.
'The university experience is often more than just acquiring academic knowledge and obtaining a
degree certificate,' says Billy Wong, professor of education at the University of Reading.
'While participating in new extra-curricular activities can be daunting, it is useful to remember that
the primary role of a student is to learn.'
Whether you're passionate about sports, music, volunteering, or simply want to try something new,
there is an extra-curricular activity out there for you.
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SALES AND PROMOTION
Sales and promotion are two essential aspects of business that work together to drive revenue and
growth. Sales refer to the process of selling products or services to customers, while promotion refers
to the activities that are undertaken to generate interest in and demand for those products or services.
Sales
Qualifying: Determining whether the potential customer has the need, budget, and
authority to buy the product or service.
Presenting: Explaining the benefits of the product or service to the potential customer.
Closing: Asking for the sale and obtaining the customer's agreement to buy the
product or service.
Promotion
There are many different types of promotional activities that businesses can use to
generate interest in their products or services. Some of the most common types of
promotions include:
Advertising: Using paid media to communicate the product or service to a wide audience.
Public relations: Building relationships with the media to generate positive publicity
for the product or service.
Social media marketing: Using social media platforms to connect with potential
customers and promote the product or service.
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The Relationship Between Sales and Promotion
Sales and promotion are closely linked, and they both play a vital role in the success of a
business. A strong promotional campaign can generate interest in a product or service, but it is
up to the sales team to convert that interest into sales. Conversely, a skilled sales team can close
deals, but they will be more successful if the product or service is well-promoted and has a
strong brand reputation.
When sales and promotion are working together effectively, they can create a powerful synergy that
drives revenue and growth. However, when they are not working together effectively, it can lead to
wasted resources and missed opportunities.
Align your sales and promotion teams. Make sure that your sales and promotion teams are
working together to achieve common goals.
Develop a clear and concise message. Make sure that your promotional materials are clear
and easy to understand, and that they communicate the same message as your sales team.
Track your results. Regularly track the results of your sales and promotion efforts so that
you can make adjustments as needed.
By following these tips, you can ensure that your sales and promotion efforts are working together
effectively to drive revenue and growth for your business.
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Goals of Sklz Tect LLP
Short term goals
1. Should establish itself as a creditable and powerful industrial training partner in higher
education (UG, PG)
2. To build a platform that can be leverage to provide industrial training for skill
development by offering jobs.
3. To receive value of 70 Cr by 2027.
Financial goals:
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Business Model
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SWOT ANALYSIS
Strengths
Strong brand reputation: A well-known and respected brand can give a business a significant
advantage in the marketplace.
Experienced sales team: A team of experienced and knowledgeable salespeople can
effectively close deals and generate revenue.
Effective promotional campaigns: A business that can create and execute effective
promotional campaigns can generate interest in its products or services and drive sales.
Strong customer relationships: A business that has strong customer relationships is more
likely to repeat business and referrals.
Innovative products or services: A business that has innovative products or services that meet
the needs of customers is well-positioned for success.
Weaknesses
Limited market share: A business with a limited market share may have difficulty competing
with larger, more established businesses.
Lack of brand awareness: A business with low brand awareness may struggle to generate
interest in its products or services.
Ineffective sales process: An ineffective sales process can lead to lost opportunities and
wasted resources.
Weak promotional campaigns: Weak promotional campaigns may not generate enough
interest in the product or service to drive sales.
Poor customer service: Poor customer service can damage the reputation of the business and
lead to lost customers.
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Opportunities
New markets: Expanding into new markets can help a business increase its sales and revenue.
New products or services: Developing new products or services can help a business attract
new customers and increase market share.
Threats
Increased competition: Increased competition can make it difficult for businesses to maintain
their market share.
Economic downturn: An economic downturn can lead to decreased consumer spending, which
can hurt businesses.
Changes in technology: Changes in technology can make it difficult for businesses to keep up
with the competition.
Regulatory changes: Regulatory changes can make it more difficult for businesses to operate.
Natural disasters: Natural disasters can disrupt businesses and supply chains.
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CORE VALUE PROPOSITION AND BENEFIT
Value Proposition
Digital Badges: Digital credentials are recognized, respected and valued globally in the IT
and Automated industry.
Innovation: Users can learn Design Thinking process and develop new solutions on the
MICROSOFT platform.
Gain skills on emerging technologies such as Cloud, AI, IoT, Blockchain, Data Science &
Analytics, Cybersecurity and Quantum Computing.
Microlearning-based training
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STUDENT DEVELOPMENT PROGRAM CYCLE
Program Design
Create Learning Path
Combine all types of courses
Partnership Agreement
Sign the Multiyear agreement with university
Deploy LMS for 500students / Share the course access through CEP
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FOR UNIVERSITY / ENGINEERING SCHOOL
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ADDED BENEFITS
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B.Tech in CSE with Specialization in Data Science and Artificial Intelligence
B.Tech in CSE with Specialization in Cloud Computing and Artificial Intelligence
B.Tech in CSE with Specialization in Artificial Intelligence and Deep Learning
B.Tech in CSE with Specialization in Io Tand Blockchain
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SOFTWARE REQUIREMENTS SPECIFICATIONS
System configurations
The software requirement specification can produce at the culmination of the analysis task.
The function and performance allocated to software as part of system engineering are
refined by established a complete information description, a detailed functional
description, a representation of system behaviors, and indication of performance and
design constrain, appropriate validate criteria, and other information pertinent to
requirements.
Software Requirements:
Hardware Requirement:
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CONCLUSIONS
The summer internship project plays an important role in management education where
students get a golden opportunity to apply his knowledge and learning gained from classroom
lectures in practical business environment. I have also learnt a lot by my Internship at SKLZ
TECT LLP. This research has been done to study consumer perspective towards various COE
sectors in “SKLZ TECT LLP”. People having knowledge about CENTER OF EXCELLENCE
IN COLLAGES AND UNIVERSITES
in other options also. But maximum people still prefer in COE Labs like; Microsoft IBM, Apple
IOS options. There is high knowledge about MICROSOFT COE but people were not aware
about the COE and there are some people who are aware about it but they are not aware about
the many benefits that comes with the product.
People were usually impressed with the features of the product but due to pandemic they
were facing financial problems so after being interested in the product they weren't able
to purchase.
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BIBLIOGRAPHY AND REFERENCES
https://learn.microsoft.com/en-us/power-platform/guidance/coe/starter-kit
https://microsoft.com/en-in
http://www.training.inspireinfo.com/
https://www.shiksha.com/colleges?rf=searchWidget&ct[]=1616&ct[]=161&uaf[]=city
https://www.zendesk.com/in/blog/sales-
promotion/#:~:text=A%20sales%20promotion%20is%20a,reason%20is%20to%20boost%2
0sales.
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