THE HUNGRY WORLD RESTAURANT

PROJECT SYNOPSIS
OF RESTAURANT WEBSITE

DIPLOMA OF ENGINEERING
ITES&M

SUBMITTED BY

NITIN KUMAR
ROLL NO : 1912111046
AUG. 2021

INTEGRATED INSTITUTE OF TECHNOLOGY DWARKA

PROJECT CO-ORDINATOR PROJECT GUIDE

PRASHANT SOLANKI VIRENDER DAGAR

DEPARTMENT OF COMPUTER SCIENCE AND ENGINEERING

INTEGRATED INSTITUTE OF TECHNOLOGY
SECTOR – 9 DWARKA NEW DELHI - 110077
 ABSTRACT
The restaurant review website is one of the most effective restaurant marketing tools that has
emerged from the incredible growth of the internet over the past several decades. This study aims
to assess consumers’ initial psychological states and consumer behavior toward the attributes of
restaurant review websites. By employing the Stimulus-Organism-Response framework, this study
introduces seven attributes of a restaurant review website—usefulness, simplicity, visual appeal,
social presence, informativeness, credibility, and scalability—and explores how these attributes
impact consumers’ cognitive and affective attitudes and behavioral responses. A mock restaurant
review website was created according to the results of in-depth interviews and a focus group, and
an online survey was linked to the mock restaurant review website. Data were collected on U.S.
residents, aged 21 years old and over, yielding 529 completed responses. The data analysis
employed multivariate statistical methods and structural equation modeling to test the hypotheses.
All constructs had acceptable levels of composite reliability and were deemed valid for both
convergent and discriminant validity. Several hypotheses were found to be significant, as expected,
except for a few that may require further investigation. The resualts of the hypotheses testing
revealed that the relationships between usefulness, visual appeal, social presence, and behavioral
responses were fully mediated by cognitive and affective attitudes. The relationship between
informativeness and behavioral response was only mediated by cognitive attitude, whereas
simplicity and credibility were only mediated by affective attitude. The hypothesis for the
relationship between scalability and behavioral responses were insignificant, and a
recommendation for future research is provided. Research implications, limitations, and
suggestions
 MOTIVATION:

The best restaurant websites have one thing in common; beautiful presentation. An attractive design with
excellent imagery can bring you many customers. Usability is important. But it’s the mouth-watering
visuals that make these sites great.

The visual presentation should not distract your visitors from getting key information, however. Your
locations, menu items and opening hours should be easily accessible.

Below we have listed some of our favourite restaurant websites for you to use as design inspiration.
 Literature Review
(Zeithaml&Bitner, 2003)In food delivery business Service Encounter does not happen frequently because
in online food ordering and delivery business there is no direct interaction with restaurants. Consumers
usually rely on information updated on restaurant search engine portals. Customer make their choices,
perception by reading reviews and ratings given by critics and seasoned customers. Sometime phone
encounters happen, but that happens between food ordering & delivery Service Company and customer.
According to Red-Seer Consulting firm (www.redseer.com- Feb18) states that food delivery sector is
continuously increasing 15% per quarter.

Chris (2011).Some company believes that some restaurant can promote instantly and customer can book
tables overnight But the fact in today’s scenario some restaurant are not able to attract customer because
there is huge penetration in Indian market especially in urban cities wherein customer are more selective
and people don’t have enough time to visit restaurant. In such case restaurant owners make alliance with
food ordering and delivery services to deliver food to customer. Food delivery services also gives more
visibility to restaurants.

Pros Limitation

The greatest advantage about eating in a restaurant The CONS of restaurant management is that it can
is that one gets to eat a wide range of international badly affect ones health. It is important to eat fast
dishes. There are many restaurant offering cuisines foods in moderation because most of them contain a
from different places like Chinese restaurants lot of alt, calories and fat. Obesity is a health
serving Chinese cuisines, Italian restaurants and problem in many children and adults and can be
Indian restaurants serving cuisines from those linked to a frequent eating of fast foods. A research
regions (Experience the Joy of Eating at a done in the United States showed that those who
Restaurant). Depending on ones mood, you can go lived close to a fast food restaurant were at a risk of
to a restaurant serving your meal of choice without suffering from diseases like stroke that are cause by
necessarily making the dish or visiting another fats and other ingredients in fast foods that have a
country to try the dish. high percentage of calories.
Objective of the project :-

The principal objective of your website should always be to attract customers to your restaurant and
as such an online booking function is the most essential feature. This may lead to another page
with your restaurant’s opening times and telephone number for those wanting to make reservations by
phone. Or it might even be a form that users can fill in (name and number of people, date and time of the
reservation, contact telephone number, e-mail address , a space for comments, any special requirements,
and your cancellation policy
 METHODOLOGY

One of the main objectives of a restaurant is to ensure customer satisfaction and build a repeat-customer
base. According to research by the National Restaurant Association, more than half of American adults
said they would be more likely to patronize the same restaurant if it offered a customer loyalty and reward
program. Other goals of this objective include enticing regular customers to come back more often as well
as introducing the restaurant to new customers. Restaurants that give frequent diner cards typically
incorporate this objective in their overall marketing plans.
This research was done mainly to enhance the restaurant promotion and branding. Restaurant marketing is
both an art and a science that is shrouded in mystery for far too many restaurant owners. Unfortunately,
many advertising sales people don’t want you to know what’s really working. They want you to think that
the television spots your comeptitior is running with them will be the answer to all of your sales-building
challenges which is not so true.

PLANNING OF WORK :-
HTML & CSS
• HTML describes the structure of a Web page
• HTML consists of a series of elements
• HTML elements are to be displayed on screen, paper, or in other media
JAVASCRIPT
• JavaScript use for make our website static to dynamic
BOOTSTRAP
• which is the most popular HTML, CSS, and JavaScript framework for creating responsive, mobile-
first websites.
SQL
• let you access and manipulate databases
WEB SERVER
• A web server is a computer that runs websites. It's a computer program that distributes web pages
as they are requisitioned. The basic objective of the web server is to store, process and deliver web pages
to the users. Like, Cpanel .
DOMAIN NAME
• A domain name is an Internet resource name that is universally understood by Web servers and
online organizations and provides all pertinent destination information.
ADOBE ILLUSTRATOR
• Adobe Illustrator is a professional vector-based design and drawing program.

BIBLIOGRAPHY :-

Books for web development:-HTML and CSS Book by Jon Duckett

Project Title : THE HUNGRY WORLD RESTAURANT WEBSITE

Guide’s Remarks:

Details Of Project Member

Roll No. Branch Name Mobile Email Id

Number
1912111046 ITES&M NITIN 9899995470 Nitinshakya9717@gmail.com
KUMAR

Staff Use Only

Selected/Rejected Project Co-Ordinator Project Guide
Mr. Prashant Solanki Mr. Virender Dagar

………………………………… ………………………….

SIGNATURE OF PROJECT CO-ORDINATOR SIGNATURE OF GUIDE

(PRASHANT SOLANKI) (VIRENDER DAGAR)

…………………………..

SIGNATURE OF HOD (ARU