P. AMBIKAPATHY B.
E(Mech), MBA(Marketing)
Core Competencies
Strategy & SOP Formulation
Profit Centre Operations
P&L Management
Sales, Marketing
New Business Development
Key Account Management
Product Pricing & Costing
Application Engineering
New Product Development
Career Timeline (Recent 4)
Oct’14 ~ Dec19’
Project/ Value Chain / Marketing / Sales
ambytvs01@gmail.com +91-8056019225
Profile Summary
A competent professional with about 20 years of experience in
Marketing & Sales Domain, New Business Development, Inside Sales, ERP
SD Module Functional Consulting/Implementation, IoT Implementation,
New Product Management, Market Development.
Resourceful in establishing alliances/relationships & business opportunities
with business partners and offering strategically aligned business solutions
Holding strong relations with Key Decision Makers & Opinion Leaders in a
competitive environment
Exposure of working with Australian, Brazil, China, Japan, US & UK
organizations
Skilled in providing differentiated product propositions & solution-based
approach to clients that focuses on resolving their needs, thereby creating a
win-win situation and foundation for long term client retention
An effective communicator with exceptional analytical, technical, negotiation
and relationship management skills with the capability to relate to people at
any level of business and management
VANGUARD
Feb20’ ~ Aug21’ Sept21’ ~ Nov 22’ Feb23’ ~ Till Date’
INDWEL
Precision
payAgri
Gears Pvt
Ltd
Academic Details
➢ 2013: Postgraduate in Marketing from Great Lakes Institute of Management, Chennai, Tamil
Nadu,India
➢ 2002: B.Eng. in Mechanical from Madha Engineering College, Madras University, Chennai, Tamil
Nadu,India

Work Experience

Feb 23’- Till Date’ with Vanguard Logistic Services, Chennai as KAM – Exports / Imports NVOCC

➢ Created Business Funnel for conversion. (700Teus/Annum at Initial phase)

➢ Handling Direct Shippers as Client Base. (For both FCL & LCLs)
➢ Trade lane/ Sectors under pipeline – US, Europe, Africa & Australia.
➢ Commodity Segment – Engineering, Automotive & Leather.
➢ General Trade & Bulk Formats handling.
➢ Core ~ Marketing & Sales, Margin%, Collections, Customer Retention & New Customers acquisitions.

Sept 21’- Nov 22’ with payAgri Innovations Pvt Ltd, Chennai as Regional Head (South India)- Bulk Value
Business

❖ Key Result Areas:

➢ General Management, Business Development, Sales & implementing long-term growth
strategy to maximize ROI for various product & Service portfolios for Farm Gate to Factory
Gate concept in both Forward Integration and Backward Integration, Contract Farming for
Sweet Corn.
➢ Reinvigorating the company and revamping the business model & strategy to build a more
responsive & market-driven organization
➢ Successful in implementing Agri Value Chain Model, Handling large Sales Team across Tamil Nādu for all Agri
products value chain sourcing.
Across south India partnering with Farming aggregators / Institutions.
➢ Establishing vision for assigned functions of Operations & Sales Implementing long-term growth
Strategy to maximize ROI Devising turnaround strategy towards assigned markets, thereby
capturing extraordinary market share
➢ Digital Marketing Management, RFQ processing decisions, Product Segment - Pulses,
Grains, Vegetables, Spices, Ready to Cook products for both Domestic & Exports
towards Turnover of 6.5Cr+/Month for assigned Cluster covering 70% of the
organization’s revenue.

❖ Highlights:
➢ Seated at my Cluster Centre ~ Salem, handled the entire sales team comprising of 40 Sales officers,
4 ASMs, 15 Distributions, Appointing new distribution & Monitoring SO functions.
➢ General Trade B2B, Institutional Buyers & Bulk Formats handling.
➢ Core ~ Sales, Margin%, Collections, Customer Retention & New Customers, Aggregators / RBA’s addition is
prime focus.
➢ Managing business by innovating to new product lines by both Forward Integration & Backward Integration.
 Previous Experience

Feb'20 ~ Aug 21’ with INDWEL Group (Precision Gears Pvt Ltd & Metal Treater Pvt Ltd) as General Manager
Marketing & Administration

❖ Key Result Areas:

➢ General Management, Business Development, Sales & implementing long-term growth
strategy to maximize ROI for various product &Service portfolios
➢ Reinvigorating the company and revamping the business model & strategy to build a more
responsive & market-driven organization
➢ Developing plans/internal controls/SOPs to take the business to next level
➢ Establishing vision for assigned functions of Operations, Sales, Service and Customer Service
Implementing long-term growth Strategy to maximize ROI Devising turnaround strategy towards
assigned markets, thereby capturing extraordinary market share
➢ Digital Marketing Management, RFQ processing decisions, Product Segment - Hydraulic Pump
GEARS, Transmissions (Gears, Sprockets & PTO Shafts) & Commercial Heat Treatment
Services for 2 Wheeler's, 4 Wheeler's, Tractor Segment, Commercial Vehicles, Off Highway &
Industrial applications.

❖ Highlights:
➢ IATF Implementation / Change Management, Business Process Mapping & Implementation
➢ Outsourcing supporting process
➢ Lead Green field project
➢ Diversifying business segment & executing BTL activities
➢ Managing business for Indwel Precision Gears & Indwel Metal Treater (INDWEL Group)

Oct'14-Dec’19 with Grace Infrastructure Pvt. Ltd.-Plant-2, Pondicherry as Head-Marketing & Administration
❖ Key Result Areas:
➢ General Management, Business Development, Sales & Marketing process in – SAP Platform & implementing
long-term growth strategy to maximize ROI for various product portfolios
➢ Reinvigorating the company and revamping the business model & strategy to build a more
responsive & market-driven organization; developing plans/internal controls/SOPs to take
the business to next level
➢ Establishing vision for assigned functions of Operations, Sales, Service, Distribution and
Customer Service
➢ Determining potential for range of products in India, defining product portfolio for India
specific market
➢ Conceptualizing and implementing the business development plans and managing the
pipeline
➢ Generating business from strategic partners and utilizing potential of existing & new accounts to
accomplish revenue & profitability goals
➢ Building & nurturing a productive professional relationship with partner and end-customers.

➢ Collaborating with clients for analyzing and mapping client’s needs / enhancements, customizing
product accordingly
➢ and consulting with technical team to provide solutions as per the delivery schedules
➢ Formulating annual trade promotion plans, including analysis of market conditions and resulting
recommendations
➢ Evaluating performance of trade promotions, analyzing market and data, providing market-based
insights and feedback to sales and brand team to improve processes and ideas
➢ Developing the proposals, negotiating on terms and closing the deals
❖ Highlights:
➢ Dealt with RFQ, NPD for two wheelers & four wheelers’ applications for the parts like SPL nuts,
SPLpins, armature shafts, input shaft, output shafts, starter motor components
➢ Managed customers for Maruti, Suzuki Powertrain, Hyundai applications, Suzuki Motorcycles, TVS,
LUCAS TVS, Honda Motorcycles, JBM Group, India Yamaha, Bajaj Auto, Tata Motors, Renault
Nissan, Mahindra-MUSCO and so on
➢ Developed a new product that targeted to boost sales by 10% YoY; following its introduction,
despite competition from a newly introduced, high profile competitor product
➢ Repositioned the products like solenoid frame/ switch body aimed at two-wheeler and 4-wheeler
starter motor application
➢ Identified a new market by selecting those products with a potential to generate 21.50 Crores
inrevenue in 12 months
➢ Led sales enablement for a new enterprise sales team including product training and Competitive
Intelligence

Mar'12-Oct'14 with Vivendi Ventures Pvt. Ltd., Chennai as Head-Project Commercial

ATL & BTL activities

Nov'10-Mar'12 with Fenner (India) Ltd. (JK Group) Chennai as Manager-Sales & Marketing
(Exports)
❖ Highlights:
Reduced in-house production capacity for some product models to source it from the
efficient supplier Managed marketing in Bangladesh, Indonesia & Sri Lanka with market
research and dealer development Developed corporate presentation for JK Fenner

Dec'08-Nov'10 with Uniparts India Ltd., Vishakhapatnam as Dy. Manager-Market

Development, Export Sales
❖ Project Managed: 5000 Series, 6000 Series, GT5/5M range Tractor Segment
❖ Customers Managed:
John Deere -Germany,
Spain, France, USA
Kavee – The Netherlands;
GRENE SP Z O O –Poland
LH LIFT Oy- Finland
MX – France.
John Deere-Brazil
(Montenegro/Horizontina)
Kubota-Germany
SIAM KUBOTA-Thailand
❖ Highlights:
➢ Managed exports to US, Europe market for Tractor Parts & accessories and Construction
Equipment(PMP), Inside Sales.
➢ Explored & worked on the requirements of OEM’s (export) on Tractor parts & accessories, PMP, Front
end shovels and loaders related products for new and existing vehicle platform
➢ Interacted with UNIPARTS group for matters relating to Market Development,
Engineering Worked on Project Tracker to set the new launch with
assigned timeline
➢ ERP-BAAN FP2 implementation for SD Module as key user
partnering with ERP Consultant for Business Process Mapping
and its implementation.
➢ Maintained sales order processing in ERP System (BAAN FP2)
 May'07-Nov'08 with Borgwarner Thermal Systems India Limited, BorgWarner Inc., Chennai as
Application Consultant –Market Development & Application Engineering
❖ Projects Managed:
➢ Ashok Leyland- 195HP RE Bus, FVDP- 4935, FVDP-4921
➢ Cummins India Ltd. – ISBe 270 HP Engine, ISLe 350HP Engine
➢ Tata Motors Ltd. – World Truck Series Application (Tractor Trailer Segment)
▪ BGI 230HP RE Bus for Intercity Application
▪ 3 Litres, 5Litre Program
➢ Mahindra & Mahindra – Project Ingenio MUV, Project
Mustang SUV Mahindra & Mahindra Tractors &
Farm Equipment Ltd. – 575DI, 475 DI Mahindra
Navistar
❖ Highlights:
➢ Interacted with Borgwarner Engineering Centre’s for matters relating to Market Development and
Application Engineering Received LOI & supported the RFQ process
➢ Supported Vehicle Testing (Trucks, LCV, SUV’s, Bus & Tractor’s) at various test tracks
➢ Managed QA and field failure analysis; analyzed Airflow data; developed proto sample and tested the
same in lab
➢ Executed Vehicle testing for Trucks, MUV’s, SUV’s, Buses & Tractor application
Jul'05-Apr'07 with Cummins Turbo Technologies Ltd. UK (India Branch), Cummins Inc., Pune
as Project Engineer-New Product Development (Project Management Team Member)

❖ Highlights:
➢ Developed business for Turbocharger with major OEMs like IVECO (320hp Truck Application), Wiefeng
Diesel (Highway Truck Application) and so on
➢ Managed new product development activities for OEMs (Commercial Vehicles & Heavy-Duty Vehicles)
➢ Dealt with Design Engineering, Product Engineering, Application Engineering, Draughting and
Release, other Engineering Functions, Manufacturing Engineering, Quality, Sales/Service, Aftermarket,
Purchasing, Customer, Suppliers
Oct'02-Jun'05 with Motherson Automotive Technologies & Engineering-I, Chennai as Engineer-
NPD (Project Management Team Member)
❖ Highlights:
➢ Managed new program launched for Ford India Limited for the product IP & CONSOLE (Car Body
Interior) for the product development in body interior trim parts for FORD car (CODE NAME –B376),
FORD FIESTA, Hyundai (Accent) – body interior parts
➢ Acted as MATE product development interface to FOA & FIL; interacted with MATE Development Team,
Assembly Team, Design Department and ensured proper transfer of requirement for Ford

IT Skills
Design in Unigraphics-18, Solid works
MS Office: Project, PowerPoint, Excel & Word
ERP-Baan FP2, SAP – Functional Consultant (SD Module) with 15yrs of domain experience

Personal Details
Date of Birth: 31st March 1981
Languages Known: English, Tamil, Hindi, Telugu & Malayalam
Linkedin ID: https://www.linkedin.com/in/ambikapathy-prabhakaran-4439b81b3
Address: Plot 2, Saraswathi garden, 2nd street, keelkattalai, Chennai, Tamil Nadu 600117