INTERNAL STRENGTH WEAKNESSES

1. Artistic ambiance 1. Limited

2. Home made goods Accommodation
EXTERNAL 3. Good reviews 2. Low brand awareness
4. Catering services 3. No company app
4. Reliance on single
supplier
OPPORTUNITIES SO WO
1. Social media 1. Use customer reviews 1. Brand Awareness (W2,
engagement as proof to promote on O1)
2. Move to a franchise social media platforms 2. Rapid Expansion (W1,
model (S3, O1). O2, O3, O4)
3. Grow customer loyalty 2. Offering homemade 3. Customer-focused
4. Introduce an app for goods to earn good advantage (W3, O1,
ordering reviews and customer O4)
loyalty (S2, S3, O3). 4. Engagement through
3. Offering catering applications (W2, W3,
services to become a O1, O4).
franchise model.
THREATS ST WT
1. Growing numbers of 1. Benchmarking (S1, S3, 1. Engage the customer
coffee shops T1) due to more local
2. Ever-changing 2. Local Partnership (S2, coffee shops growing
economic state S4, T2, T3) (W3, T1,)
3. Rising Costs for Coffee 3. Projection (S3, S4, T2, 2. Expand the place to
beans and essential T3) order the product (W1,
goods W3, T1).
3. Commodity Pricing
(W4, T2, T3).
4. Merchandising (W2,
T1).