A Better You,

A Better Business

Brought to you by Peachtree Labs, LLC. 2023

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INTRODUCTION

Almost all businesses in operation today are considered

“small businesses.” In fact, small businesses make up
over 99% of businesses in the U.S. 1

That number may seem high, but when you consider that for
every Fortune 100 company like Walmart, there are millions
of small companies (designers, consultants, architects,
coaches, etc.)... it makes sense. A small business may
share the same label as an American Express or an
Amazon, but the playing fields couldn’t be more different.

They all need to make money to succeed. You need to

make money. Unfortunately, the success rate for small
businesses is not very high.

Only 50% make it past 5 years.2

We’re glad you took the time to download and read this
eBook. Think of this book as our digital handshake, and a
reminder of something important to every small business
owner - no matter where you are currently:

You are not alone.

The first thing we'd like you to consider is this:

"If you want to go fast, go alone. If you want to go

far, go together." - African Proverb

Your ceiling for success lies in direct correlation to your

willingness to ask for - and receive - help along the way.
One final statistic - of the 50% of small businesses that
make it past 5 years, exactly 0% of them accomplished it by
themselves.
ONE-PERSON BUSINESSES
Within the large universe of small businesses (over 33 million
in the US alone),3 there’s a smaller subset of companies that
are considered One-Person Businesses. We define one-
person businesses (OPBs) this way:

Individuals who are experts in their field…

That deliver professional services or products...
May have an employee or two, but none who are major
stakeholders or decision-makers…
Earn anywhere from $0 to $1MM in annual revenue...
Make every important decision...

That last one is key, because you are the CEO.

One-person businesses like yours are special. Pablo Picasso

said, “The meaning of life is to find your gift. The purpose of
life is to give it away.” Sharing your gift with the world and
making a nice living as your own boss is a life well-lived. It
seems clean and simple, but millions have tried and failed.

Every one-person business started with someone just like

you that had the confidence and courage to start a new
journey, a journey fueled by hope and optimism.

There’s no shortage of reasons for why you decided to go

into business for yourself. This book is here to remind you
that there’s no limit to what you can learn and achieve along
the way. This is the single best aspect of business vs. other
professional fields such as Medicine or Law. It is both
empowering and motivating to know that YOU define your
limits.

Unfortunately, the majority of one-person business owners

reach that point where they feel like the business owns them
vs. the other way around.

Take a few minutes to assess where you are now using the
quick scorecard on the following page.
Now, add up your scores to all eight questions. Use the
table below to see where you fall on the “Health
Assessment.”

SCORE TEXT

Patient is in critical condition. The first step to

getting better is admitting there is a problem. You
0-20
have a problem. It’s time to take active steps to
improve yourself and your business.

Patient is stable. You are doing fine but not thriving.

21-30 While good on the surface, you aren’t at your best,
yet. There is work to do.

Clean bill of health. Congratulations, things are

31-40 looking good. Keep up the great work. Great health is
a function of care and effort.

Our mission is to serve one-person businesses who

are experts in their field, but not in business.

By the same token, if a doctor asked us to perform open

heart surgery on a patient, we’d be looking for help rather
quickly (after the initial panic subsided). Help is as
universal a need as oxygen or water, it all depends on
where you are now. If any of this sounds like you, and the
state you’re currently in – it’s our intention that you’ll
unpack some actionable and valuable steps that you can
start taking today.
We’ve walked in your shoes and know how it feels. When
sales aren’t coming in as fast as you’d like and the
expenses are piling up, it’s normal to feel overwhelmed. In
those moments, there are days when you’ve wondered
why you took that leap of faith, times that make you yearn
for whatever came before your business, or desire for
whatever might come next. However, as challenging as
operating a business yourself can be, there is nothing
quite like:

Working for yourself vs. someone else

Doing what you enjoy for Customers you appreciate
Setting your Schedule and owning your Time
Establishing all-around gains, (your bank account and
your personal life)

We’re here to power you and your business.

A LITTLE ABOUT US
Peachtree Labs, LLC was founded by two long time
friends who both owned and operated successful one-
person businesses and have created a platform to share
the tried and true methods used by top executives in
business.

We’ve started, operated, bought and sold profitable small

businesses in the past. In fact, today we are a small
business just like yours. We find great fulfillment in our
mission to lift as many others up as we possibly can. Our
team has over 6 decades of experience with Fortune 100
companies as professionals and executives at global
conglomerates such as Microsoft, Accenture, and IBM.
Our work has enabled us to experience diverse markets
such as Brazil and Denmark, and have taken us to every
corner of the U.S. We’ve covered industries such as
Technology, Education, Management Consulting,
Transportation, and more…
We’ve implemented, tested, broken, and fixed programs
at multinational companies that span the globe, as well as
our own one-person consulting businesses that generated
over $1.2 million in revenue. This isn’t meant to boast but
to let you know that we wouldn’t be bringing our
philosophy to the world, if we hadn’t proven it to ourselves
first. The steps that we’ll be discussing here aren’t difficult
to understand but take work to perform. Accountability and
Discipline are critical to your success.

That’s where YOU come in.

The harsh reality is that many small businesses fail within

just a few years of operation, but that does not have to be
the case with yours.

You need to know what’s holding you back. What exactly

is behind that invisible lid keeping you from reaching your
full potential?

The 3 most common pitfalls for one-person businesses

are:

1. Lack of Systems and Processes

2. Drifting Focus and Feeling Overwhelmed
3. Poor Time Management

If any of these seem familiar, it's because:

1. Daily firefighting without clear systems leads to chaos,

which ultimately leads to the business becoming
unsustainable
2. Wearing multiple hats and being pulled in many
different directions drains your well-being and ability to
produce what you set out to do
3. Mismanaged time, wasted effort, and missed
opportunities eventually result in burnout

Remember the first major consideration in this book:

You Are Not Alone.
The good news is that the hope you feel now is linked to
something real and proven. In a one-person business,
there will be many times when you feel alone, trapped,
and fearful of what might come next. This is normal.

The second thing we’d like you to consider is this, a quote

from someone who has motivated and shaped our existing
Mission and Vision at Peachtree Labs:

"Work hard at your job and you can make a

living, work hard on yourself and you can make
a fortune." - Jim Rohn 4

So, what's a fortune really?

It’s different things to different people and we won’t

attempt to put markers on personal definitions. Working
hard on yourself is also subjective, but it’s extremely
important to turn the microscope on yourself and answer it
honestly.

One-person businesses are challenging – there are a lot

fewer conference rooms, brainstorming sessions, and
happy hours. It’s just you, your current limits, and the ones
that you haven’t broken through just yet. It’s hard work,
which requires working hard on yourself. The history
books are full of small businesses that worked themselves
to the bone, yet never quite seized that elusive fortune
they had in mind.

The truth is - the world needs one-person businesses to

succeed, plenty of them do, and yours can too. Never lose
sight of that truth. Believe. Small, incremental gains add
up quickly – but they need a jumping off point.

This is your time.

THE ONE-PERSON BUSINESS
OPERATING SYSTEM (OS)
The first Operating Systems were invented in the 1960s in
the U.S. Operating Systems made computers much more
powerful and productive than ever before. Furthermore,
the specific programs that run on Operating Systems have
helped companies and individuals reach levels we never
thought possible.

The One-Person Business OS takes the same approach.

It’s a system that creates much-needed structure, focus,
and rhythm, allowing YOU to operate at your best. Once
the OS is installed, the right programs need to run in order
for an Operating System to max out your business's full
capabilities. Too much time on the wrong programs bloat
the system causing chaos and overwhelm.

The health and quality of your system directly determines

the health and quality of you, and thereby your business.

Now, ask yourself these 3 Key Questions:

1. Am I clear on how I should be spending my time to

improve myself?
2. Do I understand where I should be focusing and
working to increase my business?
3. What is it exactly that is standing in my way?

For most people, clarity on these questions is elusive. But

clarity is needed.

We believe you and your business are overdue for a

reboot. Installing a new system can help:
Turn stress into resilience
Move from a divided you, to a focused you
Bring work-life balance to what was once just work
Move from burdened to unchained
Transform your business from Stuck to Unstuck
THE CHALLENGE
Oftentimes, the best things and the worst things have a
way of co-existing:

1. As an OPB, you make all of the important decisions, it

is your way or no way. It’s exhilarating, but also
exhausting at the same time. Right now, your
environment is likely one of second-guessing, feeling
alone, and looking around for a trusted sounding
board.
2. Every business has easy tasks, hard tasks, right tasks,
and wrong tasks. Yes, the hard thing to do and the
right thing to do are usually the same thing. How
are you organizing your days and weeks to meet these
challenges head on? Are you open and flexible to
trying out new methods?

THE OPPORTUNITY
You’ve taken the plunge, found some success, but things
still aren’t operating as you planned. The chance to hit the
reset button and improve are here. The OPB Operating
System isn’t a new idea, but it curates and incorporates
the best pieces of tried and tested business principles into
a framework that suits one-person businesses very well.

There are 4 key areas that the OPB-OS focuses on:

1. Systems
2. Brand
3. Customers
4. Money
IT ALL BEGINS WITH YOU
No part of the business is more important than you. You
are key to the success of your business. A horse needs a
jockey. A race car needs a driver. And your business
needs not just you, but the best version of you.

/// Takeaway: Focus on

Yourself First ///

For many, deciding where to focus is like the chicken or

egg – you or your business. For us, it’s no question it
begins with you because healthy chickens lay better eggs.
Before doing anything with your business, it’s critical that
you “put on your oxygen mask first.”

What does it mean to put yourself first? It means doing

things to improve yourself before improving your business.
Here are three key elements:

1. Begin your day with exercise

2. Spend time reflecting to get into the right mindset
3. Plan before acting

But focusing on yourself randomly and sporadically is not

the same thing as intentionally and regularly.

1. YOUR SYSTEMS
To be your best self, you need a system – a set of
processes, rhythms, and focus. As an OPB, it’s critical.

/// Takeaway: Having Proper Systems is Vital

to Success ///

Systems ensure predictability, reliability, and

effectiveness. Your systems are all about establishing and
keeping yourself on a routine.
When you are focused on progress and results, there is
little that is dull and boring about routines. A great routine:

a) presents the best version of you to the World (think

putting on your best armor)

b) takes the arbitrary nature out of time and making it work

best for your business (controlling what you work on and
when you work on it)

Most one-person businesses are started by experts

who've earned the ability and credentials to have
something valuable to offer.

Systems begin malfunctioning when business owners

spend an inordinate amount of time where their focus isn't
on themselves, rather it's being drained "in the business."
This may sound counterintuitive…

Question: Why shouldn't my focus turn to the

business and the many aspects of operating it
successfully?

Answer: As soon as one-person businesses begin

prioritizing operational fires and taking their eye off
why they began their entrepreneurial journey in the
first place, they begin diluting their authority, brand,
expertise, and uniqueness.

/// Takeaway: You Are In Charge ///

Essentially, you begin losing control of your own specific

value and earned expertise. You start to answer the bell of
what your service is vs. who you are. We can 100%
guarantee that there are alternative options in the market,
competitors that offer what you offer, regardless of what
your expertise may be or how unique you think you are.
That said - you have full agency, creativity, nuance, and
personal customization to make yourself stand out. Take
it. You started this way and might have veered off course
while other tasks distracted you. You aren't the first to do
this, and certainly won't be the last.

Accountability is King, Discipline is Queen. They don't

work without each other. You control your business and
make all of the important, defining decisions. It can be a
lonely echo chamber from time to time. We've wallowed in
those same chambers ourselves and know how to pull you
out. We've done it before, had some help along the way,
and have stood on the shoulders of giants. 5

"You do not rise to the level of your goals, you

fall to the level of your systems." - James Clear,
Author of Atomic Habits 6

Remember: The Systems are for You and the

Business Operates around You.

The right programs need to be installed in order for an

Operating System to max out its full capabilities. However,
systems malfunction when the order is mixed up, or the
plans are too complex. There's a place for everything, and
everything has its place. The health and quality of your
systems directly determine the health and quality of
everything else.

2. YOUR BRAND

Now, you've steadied yourself, unplugged and recharged

a bit. A fresh routine that comes with installing a new
system for your business is starting to feel more
comfortable.
With the right checkpoints in place, you've started on the
right path to manage accountability, not serve money
alone, and focus on what got you here.

It's time to fly, to hit new altitudes, but there's still

something getting in the way…

Yes, it's you.

You're your own worst enemy. Some call it imposter

syndrome. In a one-person business, it's common to have
a lot of out of body experiences. An important one, is to
step outside of yourself and objectively view yourself as
others view you.

/// Takeaway: Getting Out Of Your Comfort

Zone Is Necessary For Growth ///

Slogans and platitudes alone won't get revenue in the

door. You have to ask for the sale. And, you have to
command the right price, (which we’ll discuss more a bit
later, and in-depth in our workshops). There is no
promotion like self-promotion, and in a one-person
business, this is an area you need to practice, fully own,
and get comfortable with. If this is an area that hinders you
- getting out of your comfort zone when it comes to self-
promotion is the only way to grow.

“Our deepest fear is not that we are inadequate.

Our deepest fear is that we are powerful beyond
measure. It is our light, not our darkness, that
most frightens us. We ask ourselves, Who am I to
be brilliant, gorgeous, talented, fabulous?
Actually, who are you not to be? You are a child
of God. Your playing small doesn’t serve the
world.” - Marianne Williamson, A Return to
Love 7
Bear in mind, there are two sides to this coin. They have
opposite faces, but share the same space:

1. Establishing authority for the value you bring. This is

where it is vital to go against some natural instincts with
regards to personal marketing and sales.

2. Exercising humility and accepting that not everything

you do is going to work just because it came from you.

/// Takeaway: OPBs Need Authority And

Credibility In Their Marketing ///

Authority and Humility are a careful balance. Without the

right tools and measurement, it is easy to confuse the two.
In larger businesses with established brands and greater
resources, it is less of an issue – but when you are the
captain of the ship with a spartan crew behind you (if any
at all) – it is paramount that these activities are carefully
planned, executed, and refined.

Here are three steps you can take to begin creating

authority:

Create 3 social posts a week, showing the world your

unique perspective

Find where your ideal customers reside online

(forums, Facebook, LinkedIn, etc.) and comment on 5
posts per week

Capture emails on your website and begin a bi-weekly

dialogue via a newsletter
3. YOUR CUSTOMERS
Never forget the hard work involved with going out on your
own, promoting yourself, and gaining paid customers.
That, in and of itself, is an empowering experience that
most people miss. Feeding yourself is much harder than
being fed.

Finding and Winning customers can be learned with

the right tools and repetition. For many one-person
businesses, this is the first time you’ve really marketed
and sold yourself. It is an art and a science that performs
best with a system of checks and balances and frequent
measurement to help double-down on what's working, and
eliminating what isn’t through careful testing.

/// Takeaway: Your Marketing Results Will

Vary, Experiment
And Be Open-Minded ///

Marketing is trial and error, but it isn’t random. It is a

discipline and a process. Each new effort or campaign
follows a standard process Test > Measure > Learn >
Adjust. Each Test gets you closer to where you want to be
– even if the results are poor. You can learn as much from
an unsuccessful experiment as you can a successful one,
but only if you measure. Measure the views, engagement,
actions, sales, etc. of each campaign.

Be open to trying new things. New messages. New

platforms. New offers. New graphics. Each test is a
chance to learn and adjust.
 Question: “How do I know if I’ve done enough with
regards to my Marketing and Sales efforts? I’ve
never focused completely on doing this for myself
and don’t really have anything to compare it to.”

Answer: “With the right systems and feedback –

you’ll begin to find your own balance of how much
you need to spend on marketing along with how
many customers you need to win in order to achieve
your goals.”

/// Takeaway: Customers Can Find You

Versus You Finding Them ///

You need to adopt the mindset of “being found” versus

you finding customers. Your efforts to create authority,
when properly applied, will help you get discovered. After
you’ve established authority and promoted yourself the
right way, customers will find you versus you having to
continually search for them.

Think of the “influencers” or “authorities” you’ve followed

before. Did you find them through a Google search or was
it through a piece of content or social media post? Most
“authorities” create a content magnet that builds authority
and then drives you to their product or service. That needs
to be your focus also.

/// Takeaway: Not All Paying Customers Are

Created Equal ///

Lastly, getting customers isn’t the same as winning

customers. You win customers when you compete with
alternatives, offer the price that you require, and earn the
deal to work with people that you want to work with. Don't
settle for just getting customers.
But not all paying customers are created equal. As a one-
person business, and an expert in a given field, you have
the opportunity to serve customers in different ways and
through different channels.

We cover more on this topic in our online courses but here

are a few things you can do today:

1. Do more with the customers you like:

a. Think of your ideal customer, the one you enjoy
serving – what are their common traits?
b. How can you market / attract more of your ideal
customers?
2. Do less with the customers you don’t “like” – or
charge them more:
a. Think about the customers that drain your time
and energy (i.e., high maintenance, low value) –
what are their common traits?
b. If you can’t eliminate these customers (in the
future) while maintaining the same revenue, you
can at least charge them more so you know that
the gain is worth the pain.

/// Takeaway: Be True To Yourself ///

We always say that at the end of the day, "people give

money to people." Whether you're a Republican or
Democrat, prefer Verizon to AT&T, or choose Pepsi over
Coke, when transactions are made, it's person to person.
And you are that person. In fact, when you are the builder,
provider, marketer, seller, and collector. It’s important to
be your genuine self.

A common misstep is when you start serving money and

not yourself.
You went into business for yourself because there was a
very specific service you were good at (and still are). You
have to continually be aligned with your business vs the
noise outside that's seeping into your company.
Specifically, with one-person businesses: who you serve is
on equal footing with sticking to your values and
preferences.

Too often, one-person businesses feel strong-armed into

accepting jobs and customers they never truly cared to
work with. This is a trap.

Question: "Well, when finances are tight, what else am

I supposed to do? If the point of business is to make
money and I am feeling overwhelmed and sales are
low, I have to take whatever I can, right?"

Answer: "Sure, as long as you don't mind joining the

ranks of the 50% who don't last past 5 years. If you
are a one-person business and are backed into this
corner, the chances are very good you'll discontinue
what's become a watered-down version of your
original dream."

Your one-person business won't crack the Fortune 100 -

but, owning the experience, delighting customers, and
winning the game is a proud legacy to leave behind. Like
Michael Jordan said, you’ll miss 100% of the shots you
never take.

4. YOUR MONEY
Making money is great, keeping it is better. But the Money
component in your new Operating System isn’t about
saving, it’s about getting your one-person business into a
position to keep more of what you’ve rightfully earned.
In a lot of ways, money is neutral. It's a useful tool. A very
valuable and useful tool that everyone wants. You can
make the same case for technology - as a concept, it's
neutral. Depending on whose hands are on it and what
they're doing with it determine how it's judged, and who
wins whatever game is being played.

One-person businesses (more than others) require taking

an aggressive position to turn what may have started out
as neutral into an advantage to benefit your business.

"The person who doesn't know where his next

dollar is coming from usually doesn't know
where his last dollar went." - Unknown

In general, we see money as a tool that facilitates

commerce, sales, fulfillment. All of that is necessary,
without it, there is no business. And it all starts with an
agreed upon price that makes any deal happen.

We work with Clients on the key steps that happen before

that agreed upon deal, and directly afterwards. These
pieces are critical and often forgotten in one-person
businesses that in many ways are satisfied just to be in the
game.

/// Takeaway: Revenue Is A Vanity Metric ///

It’s heresy to say revenue doesn’t matter. It does. But what

really matters is profit. Profit is your total revenue minus
your total costs. Imagine two businesses with identical
revenue of $200,000:

Company 1 has expenses of $150,000

Company 2 has expenses of $100,000
Company 1 has a profit of $50,000 ($200,000 - $150,000)
for a profit margin of 25% ($50,000 / $200,000). Company
2 has a profit of $100,000 ($200,000 - $100,000) for a
profit margin of 50% ($100,000 / $200,000). Which
Company would you rather be?

Now imagine that Company 1 makes the same revenue

and profit margin, and Company 2 makes the same profit
margin but only $100,000 in revenue? Which one is
better?

They are actually the same:

Company 1 has a profit of $50,000 (as above)

Company 2 has profit of $50,000 ($100,000 * 50%)

Revenue is only part of the story, and not as critical as

profit. For an OPB, you “make” revenue but you “keep”
profit.

/// Takeaway: You Are Leaving Money

On The Table ///

No one likes hearing “no.” In sales, it’s the most painful

word. But in pricing, it’s a word you need to get used to
hearing. Why? Because most people leave money on the
table by pricing their services too low.
If you never get a “no” when you offer your services, you
aren’t charging enough. In pricing, our worst enemy is
often ourselves. Would someone really pay that? Am I
worth that? Short answer is that your services are worth
whatever someone pays you.

Think about a program that costs $800. For someone that

is willing to spend $800, is $900 really that different? Is
$997 different. Yes, the numbers are different but
psychologically there may be no difference if the price isn’t
already anchored (a concept that we get fixed on
whatever the initial price is we hear). So why not charge
more? Here are two exercises for you to try with your
services:

1. Raise your price by 10% for all new services

a. Test > Measure > Learn > Adapt
b. Keep raising it by 10% until you hit a soft ceiling
2. Anchor high by doubling your price, but offer a
large discount (~30%+)
a. Test > Measure > Learn > Adapt
b. Lower the discount until you hit a soft ceiling

One of the fastest ways to increase your profit is to

increase your price. Why? It costs no more to deliver your
service with a higher price than it did at the original price.
The price increase is 100% profit.

/// Takeaway: A Dollar Saved Is

A Dollar Kept ///

As OPBs, we often let customers negotiate better deals

for our services, fearing that we will lose a customer. How
often do you do the same thing to your vendors? If you
have a virtual assistant or outsourced services vendor,
when was the last time you negotiated the contract?
Or what about the costs you incur each month. Are you using
all the subscriptions you are paying? Can you downgrade
services that are rarely used? Are there “nice to haves” that
need to be shelved.

A dollar saved is a dollar of profit. Period.

Overlooking these often ignored steps will literally cost you.

Question: "I love doing what I do, and for myself vs

someone else, specifically. That's what I really care
about. I'm not as comfortable with negotiating or trying
to "win" the money game with customers or vendors.”

Answer: “Your opponent in this game is yourself, not

your customers or vendors. If you don't get comfortable
with this side of the business, all of the external parties
will eat away at your business and you won't get to
where you want to go. There is no alternative.

Wherever money falls in your personal priority list, it is a

necessary component of your overall goals. Money is always
part of the equation.

In a perfect world, everyone would receive and keep what

they are worth, but the world is far from perfect. As a
business owner, ask yourself if you truly believe your cup is
full.

There's always room.

PARTING THOUGHTS

Doubt resides in all of us. Its powerful voice often drowns

out that of our own. Without the right system and detailed
attention to proper programs, the temptation for one-
person businesses to close shop is too great. As we
mentioned earlier, the world needs one-person
businesses to succeed, and we are here to help. You want
to finish what you've started, and you want to do it on your
terms.

The One-Person Business Operating System is a

business lifestyle shift, not a short-term project on a To-Do
list. It has never been our experience or belief that there is
a quick fix for OPBs. A new system takes weeks to install
and several more to become fully anchored.

We invite you to reach out to us to learn more about how

the OPB-OS can transform your efforts. Our full offering
contains exercises, templates, videos, and learnings that
cover this book in a much more comprehensive and
interactive way.

Wherever this book finds you, you are either beginning a

new week, working through the middle of one, or ending
the current one. Your breakthrough may only be a few
weeks away…

Question: "I want to see my business really take off.

Shouldn’t I be spending the time and money I have to
focus on my product and new revenue before
anything else?”

Answer: “Only if you have taken the steps to equip

yourself properly first. A better you means a better
business. Optimize YOU first by anchoring the OS,
then add your programs and your business will
follow. The primary focus should always be you, in
life, in business, and everything in-between.”
We are experts in business that instruct one-person
businesses to work hard on themselves in order to produce
the best results.

Reading without action is just information.

We hope this e-book has provided you with valuable tips

and techniques that you can put into action today. But
remember that, in many ways, success is determined by
one's willingness to ask for, and receive help along the
way.

We understand the challenges you face, and we're here to

help. When you're ready to unlock your full potential and
seize the opportunities awaiting you, reach out to us.
Together, we can navigate the complexities of a one-
person business, implement powerful strategies, and
transform you and your business.

Visit us at our website (www.peachtreelabs.net) to see how

we've helped countless OPBs just like you. Or drop us a
note at info@peachtreelabs.net.

Your success is our priority.

With the right operating system, support, and

determination, how far can you go?

Peachtree Labs, LLC

3535 Peachtree Rd NE #320
Atlanta, GA 30323
www.peachtreelabs.net
Footnotes:

1: 99.9% of small businesses https://advocacy.sba.gov/2023/03/07/frequently-

asked-questions-about-small-business-2023/
2: 50% success rate after 5 years
https://www.bankrate.com/finance/credit-cards/small-business-
statistics/#financial
3: +33 Million small businesses in the US
https://advocacy.sba.gov/2023/03/07/frequently-asked-questions-about-small-
business-2023/
4: Jim Rohn
https://www.jimrohn.com/
5: “Shoulders of giants”
Quote from Isaac Newton referring to the “collective learning gained from those
who have gone before.”
6: James Clear, “Atomic Habits.”
7 : Marianne Williamson, "A Return to Love"