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    Group-1 TalkTutor

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    Ritik Somani
    The document presents a marketing plan for an education app called ALKTUTOR. The plan focuses on increasing app downloads and retention through raising awareness, building relationships with stakeholders and influencing public opinion. The target audiences are college students, young professionals, tourists/expatriates and language learners. The communication strategy involves student testimonials, social media influencers and tie-ups with education institutes and community building. Channels include social media, influencers, content and videos. Timing of communication is through Instagram, Facebook, Twitter and email on a weekly/weekend basis. Performance will be monitored through analytics, surveys and competitions.

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    Group-1 TalkTutor

    Uploaded by

    Ritik Somani
    5 views13 pages
    The document presents a marketing plan for an education app called ALKTUTOR. The plan focuses on increasing app downloads and retention through raising awareness, building relationships with stakeholders and influencing public opinion. The target audiences are college students, young professionals, tourists/expatriates and language learners. The communication strategy involves student testimonials, social media influencers and tie-ups with education institutes and community building. Channels include social media, influencers, content and videos. Timing of communication is through Instagram, Facebook, Twitter and email on a weekly/weekend basis. Performance will be monitored through analytics, surveys and competitions.

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    The document presents a marketing plan for an education app called ALKTUTOR. The plan focuses on increasing app downloads and retention through raising awareness, building relationships with stakeholders and influencing public opinion. The target audiences are college students, young professionals, tourists/expatriates and language learners. The communication strategy involves student testimonials, social media influencers and tie-ups with education institutes and community building. Channels include social media, influencers, content and videos. Timing of communication is through Instagram, Facebook, Twitter and email on a weekly/weekend basis. Performance will be monitored through analytics, surveys and competitions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    5 views13 pages

    Group-1 TalkTutor

    Uploaded by

    Ritik Somani
    The document presents a marketing plan for an education app called ALKTUTOR. The plan focuses on increasing app downloads and retention through raising awareness, building relationships with stakeholders and influencing public opinion. The target audiences are college students, young professionals, tourists/expatriates and language learners. The communication strategy involves student testimonials, social media influencers and tie-ups with education institutes and community building. Channels include social media, influencers, content and videos. Timing of communication is through Instagram, Facebook, Twitter and email on a weekly/weekend basis. Performance will be monitored through analytics, surveys and competitions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 13

    Presented by Group-1

    Learn

    Trends

    ALKTUTOR
    Speak Language sikhni he? Sikha denge
    USP
    AI CHATBOT GAMES &
    QUIZZES

    SESSIONS STUDY BUDDY


    RAISE AWARENESS ABOUT APP STAKEHOLDER RELATIONSHIP INFLUENCING PUBLIC OPINION

    GOALS
    APP DOWNLOADS & RETENTION CUSTOMER RETENTION

    IMAGE REFERENCES: iSTOCK.COM; LEGAL SERVICE INDIA; FREEPIK.COM; GETCLOCKWISE.COM


    TARGET AUDIENCE
    COLLEGE YOUNG
    STUDENTS PROFESSIONAL

    TOURIST &
    EXPATS
    TRAVELLERS

    LANGUAGE
    ACADEMICS
    LEARNERS

    CORPORATE
    WORLD

    Image: frirstpik
    COMMUNICATION
    " STRATEGY

    Student testimonials

    " Tie ups with Social media


    influencers

    Image: freepik; Social stories


    COMMUNICATION
    STRATEGY

    Tie-ups with Community Awards &


    Education Institutes Building Recognition

    Image: Canva
    COMMUNICATION CHANNELS

    Influencer

    Content

    Video

    Partnership
    Social Media
    Community
    Image: Canva
    TIMING & FREQUENCY OF
    COMMUNICATION
    Instagram Email
    (9 am-1 pm) (1-2 per week)

    Facebook Push notification


    (Weekend) (1-2 per week)

    Social Media
    Kairos is used in Twitter
    Influenzers
    all the stages of (Late in the day)
    marketing

    Image: Canva
    MONITORING PERFORMANCE
    Analytics

    Surveys

    Competitions

    College
    Events

    Image: Canva
    Feedback and Evaluation

    Monitor User Reviews

    Analyze user reviews by


    age groups

    In-app Surveys
    image: Freepik.com
    Our Team

    Rohit Kumar S

    THANK Amisha Jaiswal


    Bukya Raja
    Kewlani Dinesh

    YOU
    Ritik Somani
    Shubham Parihar
    Vaibhav Kamble
    Brainstorming
    Storyboarding

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