BHM4233 HOSPITALITY SERVICE MARKETING

INDIVIDUAL ASSIGNMENT
ASSIGNMENT TOPIC:
MARKETING PLAN

INSTRUCTION

1. Assignment must be completed in Word Document for report writing.

2. Form of submission: Submit the report during class.
3. Date of Submission: November 2023
4. Mode: Individual
5. Marks: 20%

QUESTION:
Creating a comprehensive marketing plan is essential for effectively promoting a product,
service, or business. Choose ONE hotel. According to the chosen hotel, explain on their
marketing plan in order to sustain in the long-term period.

Below is a general outline for a marketing plan that hotel can be customized to fit their
specific needs and objectives:

I. Overview
 Explain on the business name, a short description, and their main marketing goals.
II. Situation Analysis
 Market Research: Provide an overview of the industry and market. Include data
on market size, trends, and competitors.
 SWOT Analysis: Identify the Strengths, Weaknesses, Opportunities, and Threats
for their business.
 Customer Analysis: Describe their target audience, their needs, preferences, and
demographics.
 Competitor Analysis: Analyze your competitors, their strategies, and market
positioning.
BHM4233 HOSPITALITY SERVICE MARKETING

III. Marketing Objectives (if applicable)

 State specific, measurable, and time-bound objectives. What do you want to
achieve with your marketing efforts?
IV. Target Market
 Define their primary and secondary target audiences. Be specific about their
characteristics and needs.
V. Unique Selling Proposition (USP)
 Explain what sets their product or service apart from the competition. Why should
customers choose the hotel?
VI. Marketing Strategies
 Product: Describe their product or service in detail.
 Pricing: Explain their pricing strategy.
 Promotion: Detail how their plan to promote their product (e.g., advertising, public
relations, social media, etc.).
 Distribution: Discuss their distribution channels and how you plan to reach your
target audience.
VII. Conclusion
 Do you think their marketing plan works?
 Summarize the whole key points

Format:
 Cover page
 Minimum pages: 10
 Font: Times New Roman 12

Should you have any difficulties in understanding the assignment, you may discuss with
me.
BHM4233 HOSPITALITY SERVICE MARKETING