Table of Contents

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TABLE OF CONTENTS

1. EXECUTIVE SUMMARY................................................................................................4
1.1 Business Overview ...........................................................................................................4
1.2 Financial Overview ..........................................................................................................4
2. GENERAL COMPANY DESCRIPTION .........................................................................5
Company Ownership .............................................................................................................5
Motto ..................................................................................................................................... 5
Vision .....................................................................................................................................5
Business Objectives ................................................................................................................5
Mission of the firm..................................................................................................................6
Address ....................................................................................................................................6
3. 0 PRODUCTS AND SERVICES ........................................................................................ 6
3.1 Products …………………………………………………………………………………....9
3.2 Scanning…………………………………………..…………………………………....
3.3 Basic printing…………………………………………………………………………....
3.4 Advanced Prototyping…………………………………………………………………….
3.5 Custom Projects………………………………………….…………………………....
3.6 Emphasize safety and quality……………………………………………………………....
4.0 MARKET ANALYSIS........................................................................................................... 7
4.1 Background to the market: ...................................................................................................... 7
4.2 Market Size and potential growth ........................................................................................... 8
4.3 Competitive analysis:........................................................................................................... 8
4.4 Alpha print FCM......................................................................................................................
4.5 Beta crafters.........................................................................................................................
4.6 GammaTech............................................................................................................................
4.7 Market trends............................................................................................................................
4.8 Regulatory environment............................................................................................................
5. SALES AND MARKETING STRATEGIES ..................................................................... 8
Unique Selling Proposition (USP).................................................................................................. 8
Pricing Strategy.............................................................................................................................. 9
6.0 Marketing strategies.................................................................................................................. 9
6.1Online..........................................................................................................................................
6.2 Offline........................................................................................................................................
7.0 Sales strategies........................................................................................................................
7.1 Customer retention......................................................................................................................
8. 0 MANAGEMENT AND ORGANISATION ........................................................................... 9
8.1 Management team ................................................................................................................... 9
8.2 Management salaries.............................................................................................................. 10
8.3 Organizational structure........................................................................................................ 10
8.4 Organizational chart ...............................................................................................................
8.5 Compensation plan.................................................................................................................
9 START UP EXPENSES AND CAPITALISATION FOR 3D PRINTING……… ….………11
10 FINANCIAL PLAN.............................................................................................................. 12
11 Projected Income statement ................................................................................................... 12
12 Cash flow statement................................................................................................................ 13
13 Balance sheet
14.0 OPERATIONAL PLAN ...................................................................................................... 14
14.1 3d Printing Process..........................................................................................................
14.2 Supply Chain Management....................................................................................................
14.3 Customer Satisfaction..........................................................................................................
15 ANALYSIS OF ENVIRONMENTAL FACTORS ...............................................................15
Strength .........................................................................................................................................15
Opportunities..............................................................................................................................…15
16 Appendix.....................................................................................................................................

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