7 ACTION PLAN

TABLE 7.1 ACTION PLAN

 STRATEGY
Strategic Direction 1: Development and Marketing of Competitive Tourist Products
1.1 Developing Competitive
Product Portfolios
1.2 Raising quality standards
DESCRIPTION OF ACTIVITIES TIME FRAME MAJOR LEAD OFFICE STRATEGIC SUCCESS INDICATOR/
RESOURCE PARTNER TARGET OUTPUT
REQUIREMENT
Making of the official pasalubong center of 2022-2023  Technical services  Office of the  DOT Increased number of
the Municipality that sells LOCAL  Logistics Mayor  Local memorabilia, established
DELICACIES, Souvenir items and  MTO Producers pasalubong center selling
memorabilia local delicacies.
Enactment of pertinent ordinances to 2022-2023  Logistics  Sangguniang  DOT Inclusion in local
facilitate/support to the mandatory Bayan  PTO ordinances of provisions
accreditation of primary tourism  MTO supporting the
accreditation of tourism
enterprises (tour services and tour
enterprises
operators including guides, tourist
transport services, accommodation
Number of accredited
establishments, tourism recreational tourism enterprises have
facilities, foreign exchange dealers) as increased
provided for under RA 9593, specifically by
linking accreditation with the issuance of
business license

Inclusion in the pertinent local 2022-2023  Logistics  Sangguniang  DOT

ordinances provisions to Bayan  PTO
support/facilitate the accreditation  MTO
new categories such as hostels for
youths/student groups/ backpackers,
non-permanent accommodations like
campsites and other movable forms of
accommodation

1.3. Intensifying marketing and Clarification, elaboration and securing 2022-2023  Technical services  MTO  DOT Tampilisan Tourism
promotion activities stakeholder ownership of the tourism  Funding for  Concerned  PTO Brand slogan and logo
brand of Tampilisan workshops & BLGUs  Private finalized and their use
 Conduct of branding workshops consultations Owners in communication
 Conduct of stakeholder advocated to major
consultations and feedbacks on the stakeholders
proposed brand
Preparation and implementation of an 2022-25  Technical  MTO  DOT Annual marketing plan
annual marketing and promotion plan assistance on  PTO prepared and
• Conduct of consultation and marketing and  Private implemented
workshops with stakeholders in the promotion Owners
preparation of the marketing and  Logistics Local budget for tourism
promotion plan promotion and
• Inclusion of the tourism marketing
marketing has increased
and promotions plan in the annual