MEDA 222

Design Ethos
for Creative Practitioners

Wk 1
Introduction to
Design Ethos
Learning
Outcomes

Articulate the ethos of Assess the ethics of

designers in relation to persuasion in marketing.
their own identity.
Good
vs
Ethical
Modes of Persuasion

Logos Pathos Ethos

Appeal to logic Appeal to emotion Appeal to ethic

Persuading an audience Persuading an audience Persuading an

with reason, using facts of an argument by audience via the
and figures. creating an emotional authority or credibility
response to an of the persuader, be it a
impassioned plea or a notable or experienced
convincing story. figure in the field.
Ethos

Moral
Knowledge + Virtues + Intention =
Character
Design
Ethos

The guiding beliefs / the ideals / the moral

philosophy / the fundamental spirit that
characterize your creative practice.
Design
Student

People connect emotionally with stories

that are authentic reflections of an
organizations’ ethos and show loyalty over
time when ethical and humanistic values
drive all aspects of operations…

College design students should:

Identify the social and ethical

responsibilities of designers and clients
in addressing design challenges, even in
cases where the primary purpose of the
organization is not social innovation.

Evaluate design solutions in terms of their

social, cultural, technological, economic,
and environmental impact.
AIGA DESIGNER 2025:
WHY DESIGN EDUCATION SHOULD PAY ATTENTION TO TRENDS

https://educators.aiga.org/wp-content/uploads/2017/08/DESIGNER-2025-SUMMARY.pdf
We visual
communicators
have so much good
to share: rather
than sharing our
chemical and style
addictions, we
could be using our
professional skills to
help communicate
health information,
conflict resolution,
democracy…
Environmental
Activism
Airplot
Greenpeace, 2009

https://www.logodesignlove.com/greenpeace-airplot-logo
Disasters
Awareness
DEC
Johnson Banks, 2013

https://www.johnsonbanks.co.uk/work/dec
Gender
Equality
Heforshe
DIA, 2014

https://www.behance.net/gallery/19979177/HeForShe
What is your What is ethical / How to use
personal good design? the power of
belief? design to bring
changes?
DO GOOD
DESIGN.

DO GOOD.