CUSTOMERS

AND MARKETS
"Service, in short, is not what you do, but who
you are. It's a way of living that you need to
bring to everything you do if you're to bring it
to your customer interaction"

-Betsy Sanders
 DIFINITION

A place where manufacturers, distributors

and retailers sell and consumers buy.

MARKET
NATURE

It is always dynamic, hence business

must always monitor the trends and the
changing needs of customers.

FACTORS

Innovations
Lifestyles
New Fashions
 Things that customers look for when buying an
offering whether a product or service or both:
PRICE

EXPERIENCE

DESIGN

FUNCTIONALITY

CONVENIENCE
RELIABILITY
COMPATIBILITY
TYPES OF
THE POTENTIAL PANDOY

Shows interest

Cannot be considered a customer yet

Needs a little bit of convincing

Needs assistance
 NEW NETNOT
Fresh Customer

First impression is the last impression

Entrepreneur must create a smooth

adoption period

Can be converted into a loyal customer

IIMPULSIVE ICOY

Make instant buying decision

Influenced by his current mood

Needs not much convincing

Less interested in value preposition

Should get a quick response

Provide high percentage of sales

 DISCOUNT DABOY
Never buys a product on full price

Never shop for anything off-sale

Entrepreneur must offer an extra added

value

Least loyal among customers

DABOY has the biggest slice of the pie in the

total customers of any business.

LOYAL LANDO
Satisfied customer

Good brand's ambassador

LANDO is just 20% in total

customers

There should be regular

communication with Lando

CONSUMER OR BUSINESS GENERATION

GEOGRAPHIC COHORT

DEMOGRAPHIC
LIFE STAGE

PSYCHOGRAPHIC
BEHAVIORAL
 STEPS IN CREATING USER PERSONA

Step 1: Create a Header

Step 2: Include Demographic Profile

Step 3: Include End Goal(s)

Step 4: Include A Scenario

USER PERSONA
 CUSTOMER JOURNEY MAP
short fictional profile of an ideal user or customer
Entrepreneurial Marketing
80%

70%
60%
50%

YEAR 1 YEAR 2 YEAR 3 YEAR 4

 Creating A Personal Brand

FACEBOOK APPLE MICROSOFT SM

Personal Branding Benefits

TRUST AND WORTHY ATTRACT MORE CUSTOMERS

GET FEATURED IN MEDIA PREMIUM PRICING

BUILD A NETWORK
CREATE A LASTING PLATFORM
 GE ELECT 1

THANK YOU
CONTACT INFORMATION :

Instructor : Waren S. Abayabay

Phone : 09076307048
FB Page : The Entrepreneurial Mind (BEED II SY:22-23))
Email : warenabay2x@gmail.com