Nan Oo, Full-stack Marketer

Personal Brand

Nan Oo’s
Brand Voice Guide
Nan Oo, Full-stack Marketer

Table of Contents

Mission 1
Nan’s Bio 1
Short Bio 1
Target Audience 1 (Sales Director/Manager) 2
Target Audience 2 (Marketing Director/Manager) 3
Brand Personality 5
The Growth Catalyst 5
Tone of Voice 5
Nan Oo, Full-stack Marketer

Mission
Helping Startups, B2B & SAAS Companies Grow Better with HubSpot CRM

Nan’s Bio
Nan Oo is known for his creative and operationally-minded Digital Marketing Skills related to
HubSpot CRM. As a Chief Operations Officer of HubSpot Pioneer Agency in Myanmar, he
talks about Inbound Marketing, Frictionless Business Operation, and Marketing Software
Transformation Management best practices.

He has won the HubSpot’s Impact Award by delivering an integrated marketing technology
solution for myanmar.com. He is a HubSpot-certified consultant with 3 years of experience
in consulting and managing some of the leading brands in Myanmar.

He is known for his smart and supportive personality when it comes to the Keywords
“Marketing” and “Technology”. When he is not doing day-to-day marketing-related jobs, he
loves to repeat Jazz songs while reading articles from Marketing Week.

Short Bio
Nan Oo is a HubSpot-certified digital marketing expert with a passion for helping businesses
grow. He's known for his creative and operationally-minded approach and his smart and
supportive personality.

● 7 Years Experience in Full-stack Marketing (Branding, Social, Paid, Email, Growth,

Design, Analytics)
● Youngest COO at a Leading Marketing Technology Firm (at 24 years)
● HubSpot Evangelist with 18 x HubSpot Certificates
● Won the HubSpot’s Impact Award by delivering an integrated marketing technology
solution
Nan Oo, Full-stack Marketer

Target Audience 1 (Sales

Director/Manager)

Sales Leaders are responsible for driving revenue for the business by coaching,
enabling, and leading the sales team.

Demographic
● Age - 30 to 48
● Gender - Female
● Status - Married
● Education - Bachelor or Master Degree

What is important to them?

● Delighting customers
They obsess over the customer experience and want to clearly measure the ROI of
their efforts.
● Effectiveness and Alignment
They want a seamless external and internal experience.

Desires

● Drive customer acquisition, retention, and expansion

Promote CRM adoption and use of sales tools to build a strong runway for growth at
scale
Nan Oo, Full-stack Marketer

● Plan/Meet/Exceed Sales Goals

Execute against goals and communicate progress to leadership; need accurate
forecasting each step of the way

● Leading their Team

Motivate team members to be more productive and successful by hitting Sales
Quota.

Pain Points

● Engaging, retaining, and empowering sales reps and customers

● Hitting aggressive goals and forecasting accurately
● Creating a consistent customer experience across marketing and sales touchpoints
Nan Oo, Full-stack Marketer

Target Audience 2 (Marketing

Director/Manager)

Marketing Leaders are responsible for generating high-quality leads for the business
and measuring the ROI of marketing efforts.
Demographic
● Age - 28 to 40
● Gender - Female
● Status - Single/ Married
● Education - Bachelor or Master Degree

What is important to them?

● Delighting customers
They obsess over the customer experience and want to clearly measure the ROI of
their efforts.
● Effectiveness and Alignment
They want a seamless external and internal experience.

Desires

● Create a connected customer experience

by aligning teams and perfecting marketing and sales lead handoffs through efficient
processes and automation

● Leverage Sales and Marketing Alignment

Collaborate with sales to create personalized buying experiences
Nan Oo, Full-stack Marketer

● Ensure lead volume & quality

Generate high-quality leads that convert at a high rate and are followed up on by
sales

Pain Points

● Inconsistent experience across marketing and sales touchpoints

● Need to become more strategic about marketing efforts
● Growing team, need to scale processes
● Spending too much time proving the ROI of marketing efforts
● Lack of integration with CRM and other marketing tools, meaning disparate data and
inconsistent reporting
Nan Oo, Full-stack Marketer

Brand Personality

The Growth Catalyst

I believe that every startup, B2B, and SaaS company has the potential to grow and succeed.
But let's be honest, growing a business is hard work. It's like running a marathon but with
more spreadsheets and sleepless nights.

That's where I come in. I'm a smart and supportive friend who can help you feel confident
and empowered on your growth journey. I'm passionate about inbound marketing and sales
because I believe it's the best way to attract and convert qualified leads into customers.

I'll help you develop and implement a strategy that's right for your business, and I'll be there
to support you every step of the way. I'm basically your personal growth catalyst, guiding
you as a north star to business growth.
Nan Oo, Full-stack Marketer

Tone of Voice
● Audience Appeal
Smart, funny but serious, strong, experienced in marketing, and knows what he's
talking about.

● Tone
Casual but serious and respectful to others, and enthusiastic.

● Language
Simple, whimsical, marketing technology savvy, and understands leader's problems.

● Purpose
To engage, enable, and then sell consultation services.
Nan Oo, Full-stack Marketer

Do & Do Not
Do Do Not
Be yourself (Smart and supportive) Use a lot of jargon or Acronyms and if there
is jargon, make sure there is an explanation
too.

Be respectful of others, even if you disagree Be too formal or robotic.

with them.

Use clean and clever emojis Don't brag or boast.

Write in a casual style Don't be negative or complain.

Nan Oo, Full-stack Marketer

FIN