FAST FASHION

CLOTHING BRANDS

Ale Ruiz y Estrella Galeana

TARGET AUDIENCE
1. ZARA: Young adults (both women & men) from
ages 18-40.
2. AMERICAN EAGLE: Teens & young adults from
ages 15-25.
3. SHEIN: Teens & young adults (both women & men)
generally people with low or middle income.
 ZARA SHEIN
Poor eco-friendly materials
Received 51-60% score in the Generates a huge amount of
Fashion Transparency Index as microplastics, carbon and
for labour abuse. Has on-trend styles greenhouse gas emissions.
Not so environmentally friendly and regular new Terrible living wage with a score of
due to its greenhouse emissions arrivals as fast 0-10% in the 2021 Fashion
fashion traits.
from textiles. Transparency Index.
Low living payment to Doesn’t encourage diversity and
workers, clothing inclusion on their products.
overproduction & It uses wool and exotic animal hair.
greenhouse gas emission
Not an
source. Uses exotic animal
environmentally
hair and pollutes
friendly brand
with greenhouse gas
emissions.

Doesn’t reduce nor eliminate greenhouses

due to the release of harmful chemicals
from textile waste.
Low living wage to workers, with a 11-20%
score in the 2021 Fashion Transparency
Index.
COMPARE AND It uses leather, down and exotic animal
hair.

AMERICAN EAGLE
CONTRAST
 MARKETING
STRATEGY
We can make a mmarketing promoting
that this brands are applying ecological
methods to create the clothes, like that
we would be targeting people who live in a
zerowaste life and don't support fast
fashion.
REFERENCES
Dockrill, M. (November 21, 2022). How Ethical Is Zara? Good on You.
https://goodonyou.eco/how-ethical-is-zara/
American Eagle - Sustainability Rating - Good On You. (January,
2022). https://directory.goodonyou.eco/brand/american-eagle
SHEIN - Sustainability Rating - Good On You. (January, 2022).
https://directory.goodonyou.eco/brand/shein
(2022). Analyzing on the Going Global Marketing Strategy– Taking
Shein as an Example (Atlantic Press, Ed.).