PRODUCT

DEFENSE

Presented By : group 6
Maa national high S.Y 23-24
 COMPANY DESCRIPRION

•Vision

Maa national high | 2023

•mission
•objectives
WHAT IS OUR PRODUCT ?
Cheese sticks
Cheese sticks are a delicious snack made by
coating strips of cheese with a breading or
batter and then frying or baking them until
golden and crispy. The result is a warm and
gooey cheese center surrounded by a crispy
outer layer!.

Maa national high | 2023

 PRODUCT HISTORY
Cheese sticks, also known as mozzarella sticks, have a rich
history that dates back to the 19th century. Originally from Italy,
where they are called "mozzarella in carrozza," these savory
treats were traditionally made by sandwiching slices of
mozzarella cheese between two pieces of bread, then frying
them. As time went on, the recipe evolved, and the bread was
replaced with a crispy breading or batter. In the 1970s, cheese
sticks gained popularity in the United States, and they quickly
became a beloved appetizer or snack. Today, cheese sticks can
be found in various forms and flavors, from classic mozzarella to
cheddar or jalapeno-filled variations, catering to a wide range of
taste preferences.

Maa national high | 2023

PRODUCTION PROCESS

In order to make cheese sticks the ingredients

Maa national high | 2023

below are needed: Ingredients:
- 200g mozzarella cheese (₱100)
- 1 cup all-purpose flour (₱25)
- 1 teaspoon garlic powder (₱5)
- 1 teaspoon paprika (₱5)
- 2 eggs (₱12)
- 1 cup bread crumbs (₱20)
- Cooking oil for frying (₱30)
- Marinara sauce for dipping (₱30)

Total estimated cost: ₱207

STEPS
Step 1: Preparing the cheese
- Cut the mozzarella cheese into long sticks or rectangles, about 1/2 inch thick.

Step 2: Preparing the breading station

Maa national high | 2023

- In one bowl, combine the all the seasonings
- In another bowl, beat the eggs.

Step 3: Breading the cheese sticks

- Take each mozzarella stick and dip it into the flour mixture, making sure it is coated evenly.
- Next, dip the coated cheese stick into the beaten eggs, ensuring it is fully coated
- Finally, roll the cheese stick in the bread crumbs, pressing gently to ensure an even coating.

Step 4: Freezing the cheese sticks

- Place the breaded cheese sticks in the freezer for about 20-30 minutes. This will help them hold their shape
while frying.

Step 5: Frying the cheese sticks

- Heat cooking oil in a deep saucepan or skillet over medium-high heat.
- Fry them for about 2-3 minutes, or until they turn golden brown.
- Repeat this process until all the cheese sticks are fried.

Step 6: Serving
- Serve the cheese sticks while they're still warm with marinara sauce on the side for dipping.
QUANTITY

Maa national high | 2023

"We are expecting to make 30 cheese sticks every day and sell them in 2-
piece servings for just 15 pesos each to ensure affordability and
satisfaction."
TARGET MARKET &
MARKETING STRATS
• of all ages • Our next strategy is
our product is targeted towards all ages but will leveraging word of mouth,
be more further on the students and teachers . where satisfied customers
personally recommend us
•for our marketing strategies , we will be to attract more customers
uploading or posting pictures of our product on
either facebook or other online platforms that can
attract potential customers

Maa national high | 2023

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SURVEY GRAPH

Kwek kwek
most votes of product options

sandwich

lumpia

Dynamite

elotes

Tanghulu

cheese sticks
 Maa national high | 2023

THANK
YOU
Presented By : group 6