Page 11

1.2.5 PEST ANALYSIS

1.2.5.1 Political

PTV is a government owned organization and all the higher authorities and the

Major decision lies with the government. There is a large influence of government

And its policies on the organization.PTV strategies are set by the managing

Director. Managing Director is allocated by the present government whenever the

Government changes the managing director is changed. The organization is

Though bound to perform as the present government wants it. PTV has to follow

All the policies, decision of the government. Government uses PTV as an opinion

Building tool to support the activities that are peformed by government.PTV has

To follow the norms and values of the country more than any other channel.

Government also influences in the hiring process of PTV as people are hired on

Political preferences.

1.2.5.2 Economical

The situation affects PTV a lot as it’s is government owned organization so as

The economical situation of the country decreases the funds that are available to

PTV decreases. PTV can manages its expenses by its own profit but as the profit

Is also owned by the government and a set budget is given to PTV to meet its

Expenses so we can say that the economical situation is harmed PTV is also

Effected by it.

1.2.5.3 Social

Social norms and values have a great impact on PTV. PTV is influenced by

Different standards of society like life style, religious values, social norms, pattern

Of life etc. PTV has to show all its programs according to standards. PTV is used

To promote the society’s image. It is used to promote the changes in society, but

At the same time PTV is limited to shows only those things that are acceptable in

Page29

1.4.5.1 Understand the work

At the starting time of my intemship there is no practical work given to me it is

Only task to observe and understand the work, and that task is not much

Interesting for me but at the time of practically working I think that observation

And understanding with the work is the basic pillars of my practical work and that

Increase my performance. The general manger asks me to observe individually

Employee at the time he work and I just observe them on siting the chair. After

Two or three days of my internship I am able to understand the some basic rules

Of marketing work which done in real practical life.

The GM of marketing understand me with the marketing department work and

Also give me the some basic information of others department. After that GM

Introduce me with my others supervisors and attached with him for different

Tasks. I also guided by the Marketing Manager to PEST analysis of PTV.

1.4.5.2 Introduction and Contacted with Marketing Agencies

The very first task which I have to perform in PTV during my internship is contact

With a marketing agency which is paid 15% commission by PTV. The first of it is

To be in contact with the marketing agencies and ask that if there was any new

Order of clients to play their ads during the programs. Moreover the marketing

Agencies tell the tendency that which type of program will be more force by the

Clients. During my task I had to call these marketing agencies and had to ask

Them that if there was any new contract or ads planned by any client at that day.

Moreover the client mainly will be in touch with the marketing agencies that what

Type of product or service they have to play, what are its basic functions and use.

The marketing agency is liable to make draft of the commercial and then to make

The ads. Then it is shown to the client who approves it for transmit. The client

Also tells that what production or outcome that he want to get from that

Advertisement. While interact with them I also got information from them the
Page 33

The client before agreed or signed has to read the term and condition of the

Contract which are given by PTV. There are some term and condition given to the

Client for the purpose of contract between PTV:

 While a contract may be in the name of an agency, it will be valid only for

The product mentioned on contract.

 Contracts are accepted on the condition that copy and material standards

And to all laws and regulation in force at the time.

► On the conclusion of a contract the advertising time will revert to the

Corporation and the agency will not have claim on it.

► Contract can be made for a maximum period of 52-weeks and are valid

Only for the financial year (July-June) in which the contract is made.

 Maximum 15% commission on net airtime rates is payable to marketing

Agency.

► PTV rights to adjust any payment against any dues of agency.

► PTV reserves the rights to change the program schedule are shift the

Position of spots without notice in such cases advertisers may cancel or

Amend their contract if they like.

► PTV reserved the right to change the right and conditions without prior

Notice, whoever the corporation with allow advertiser 15 days from the

Date of the announcement of change in rates and conditions in which to

Cancel or amend their contract. Special charges and new condition may

Be announced by the PTV from time to time and these shell be binding on

Al.

► The agency will indemnity the corporation against all actions, claims, and

Demands brought are made against the corporation by the reason of any

Transmissions of their commercials

 PTV reserved the rights to refused to transmit any advertisement material

Without assigning any reason in such cases the PTV refund to the agency
And money paid by the agency to the PTV for the particular advertisement.

Page 31

After receiving the release order the next task performed by me is given to me by

Manager of Marketing was to filing contract register. In PTV there is a 11

Columns contract register. The basic use of contract register is to add the detail

Of clients order after receiving release order. In the very first column the contract

Number which given by PTV to his customer is written. Contract number is a

Number which allocated to client by PTV. In second column the name of the

Product is writte which shows that against which product or service the contract

Number stands. Then in the third column the duration time of the ads is to be

Written. The duration time of ads and product name are given by the client in

Release order. Then we have to write the number of spots of ads in fourth column

As given by the client in release order. The fifth column contains the name of

Marketing agency which has made the contract possible with client and PTV.

And in sixth column the starting date of ads or contract starting and in seventh

Column ending date or expiry date of contract to be written. The eighth column

Has the name of center from where the ads is to be transmitted in next column

The cont value is written. The second last or in tenth column is named of Revised

On it is filled if the ads is revised and transmitted again and again at same time.

The last column contain the value of that revised ads

The contract register has to be filled daily as the release order is received as

Without it the process in not further transferred to next step. The contract register

Is the record of the deal with the client in written that stays with PTV.

1.4.5.5 Forward Release Order (RO)

The next task which was performed by me is forward to the release order which

Is received from client to main marketing office CMO (Central Marketing Office)

Karachi. First I had the approval from Marketing Manager to forward release

Order, and then call at central marketing office Karachi to receive the release

Order by fax.
Page 32

1.4.5.6 Receive and played the ads

After forward the release order I received a confirmation or availability call from

The CMO Karachi to played ads at the time specified by client. It is compulsory

Because sometime the availability of required time is not possible to play due the

Other clients reservation. Before the play ads we sent ads to censored board for

The purpose of quality check.

1.4.5.7 Forward ads to censored board

After received confirmation call from central marketing office Karachi I forward

Ads to censored board for the quality check or that ads is acceptable or not

According to rules and regulation of PTV display material.

1.4.5.8 Received censored board report

After sometime of forward ads to censored board I received a report from

Censored board for the confirmation about ads material. The censored board has

Rights to reject the ads. That is clearly told to client the ads will be played after

Censoring.

1.4.5.9 Making a Contract

After receiving the confimation call from the CMO Karachi I make the contract

Between client and PTV. Client is agree to play his ads at time which is available

And PTV agree the amount which received from client. The contract statement

Show that both the parties mean client and PTV are agreed. The contract shall

Contain the name of client or marketing agency and also the name of advertiser.

There is also mention the amount of contract which is agreed and from PTV

There are also mention the date on which ads played, length of ads, and the time

Slots at which ads to be played. The contract is signed by Manager

Marketing/Sales of PTV and also the signature and stamp of advertiser.

Page 34

► PTV will not be responsible for the damages or loss of advertising material

Of any kind

Central excise duty and other charges levied by the Government will be

Born the advertisers.

1.4.5.10 Know how about Advertising Material

Sometime the client is not follow the rule and regulation about the advertising

Material so there is the duty of marketing officer to give information about

Advertising material to client. I am also learned about that material, there is some

Information which I know about advertising material during my internship;

35mm or 16mm film or video cassette as per the requirement of PTV and also a

Preferable sound track is require for the advertisement and that material is write

On the u-matic video cassette, 2.5 mm thickness may also be used. Generally a

Single slide for 7 seconds and two slides for a 15 seconds spots are accepted.

Sounds in tape should be provided with the slides. Telops card can also be

Telecast. The specifications of telop for all PTV Centers are (card size: 12.5 cm x

10.0 cm l safe area: 9.0 cm x 77.0 cm).

1.4.5.11 Sending reminder to client for recovery

There are several problem to received or collect the money from client. There is

Specific time period of relaxation to client for recovery of 90 days. I also learned

How the send reminder to client for recovery from a marketing oficer Mr. Qasir

Abbas. First I type a letter according to given instructions from marketing officer

Then post it to client postal address and also have a record for future. The

Reminder should sent after specific time period, first reminder sent to client after

Playing ads and if the client not paid the money within one week then after one

Week second reminder will be sent if there is no positive response then also sent

After four weeks third reminder after 8 weeks and last reminder sent after 90
Page 35

Days of played ads, and if there is no response after last reminder then PTV have

Right to sue on client.

1.4.5.12 Make Special Package for MOBILINK

In the PTV there is specific tariff rates which is given to clients for make decisions

For advertisement, but sometime PTV make some special packages for special

Client, I also made it and forvward to the client with the help of Mr. Hussain Ahmed

Piracha. We made special package for Mobilink, in the package there is some

Benefit provide to Mobilink.

We give 4015 minutes to Mobilink annually at the rate of Mr. Hussain Ahmed

Piracha Rs:35,000,000 + GST which actually cost is Rs:103,416,667. There is

Also give some additional benefits to client for the package satisfaction in shape

Of one ads free ina day and free logo show etc.

There are some terms and condition given by PTV and followed by Mobilink:

 PTV will make provision of 06 minutes CAT (Commercial Air Time) on

PTV News per day basis.

 Mobilink may use the CAT (Commercial Air Time) as its own choice in any

Time segment, however two minutes will have to be used in the segment.

 Sponsorship of one program daily as per client’s choice, with the following

Benefits: announcements, break bumpers, logo etc

1.4.5.13 Received Invoice for collection

There is trustful task which I performed in PTV is received invoice for collection. I

Performed this task with the trust of General Manager of PTV. After playing or on-

Air ads or transmission CMO (Central Marketing Office) Karachi makes the

Invoice for collection and sent it to Islamabad Center. Invoice for collection is also

Called sales tax invoice. After receiving invoice from CMO Karachi deliver it to

Clients or marketing agencies to made payment within in 90 days. Payment made

By cheque in favor of Pakistan Television Corporation Ltd.

Page 36

1.4.5.14 Get information about other department

At the ending day of my internship I got information about other departments

Which are working in PTV Islamabad Center. General Manager of marketing and

Sales give me some basic information about finance department and also admin

And personnel department. The finance department maintains all types of the

Accounts of the PTV Head Office and has the unit account department in each

PTV Centre. This department keeps the records and provides all the information

About the finance to concerned parties and other relating departments. It

Prepares the financial statement and maintains store &ledger, payroll etc. All the

Accounts prepared under historical cost convention. Admin and personnel

Department have the authority the recruitment and selection, pay structure,

Audits, to deal with legal matters, developing employees work force and made

Rule and regulation for the department and also for organization.

That task is basically giving me to have knowledge about whole organization

Strategy and know who to manage the organization with team work. There are no

Department which is independent, all departments have correlation between

Them.

These are all tasks performed by me during my internship at PTV. At the end of

My internship period General Manager give me feedback about my performance

During internship in PTV, and I am happy when general manager give me

Positive feelings about my work and give me best wishes for future.

Page 37

1.4.6 Summary of learning

The period of my life as internee is very responsible, practical and learning part

Of my life. That is my first practical work according to my qualifications and I had

A lot of things learned. That was a great experience for me to make a better
Decision for my future life.

1.4.6.1 Skills and qualifications

From my internship at PTV I learned lots of thing about marketing by doing

Practically work on marketing there are several basic skills which I gained by

Doing internship. I have skill about how to do work in a team and in organization,

I have to skill how to coordinate with the co-Workers or subordinates in the

Organization, I learned how to work under the leader and as a leader, have skill

How to done work at the time. My communication and interpersonal skills are

Improved after doing internship. By doing work or communicate with the clients

And marketing agencies and channels my skills were enhanced a lot, and also

Learn how to change in behavior during communication, and my confidence level

Also increased. The skills of punctuality and time management are also

Increased during my internship. During my internship l also learned how to

Develop the friendly environment by employees in the organization, how to

Increase motivation levels of employees by leading them.

1.4.6.2 Responsibilities undertaken

I have undertaken different type of responsibilities during my internship. I follow

The rules and regulations of the organization during my internship which given to

Me at the starting time of my internship. I had responsible to do given tasks at the

Time given. My supervisors give me instructions according to every task and I

Follow them with very care because it is difficult when a new employee enter in an

Organization without any experience or practical work. It was difficult for me also

Because l have no experience before it. I also give positive attitude and behavior

Page 38

To my supervisor and they all give me feedback about my work. There is my

Responsibility to adjust myself into the organization environmentl am also

Responsible to create good relation and good communication with clients and
Employees of the organization. I had also the responsibility to keep the

Organization’s secrets confidential. When I contact with marketing agenci es or

Client then that is my responsibility to behave with then in good manners. When I

Received the release order then I flled the contract register manually and this was

My responsibility to filled contract register very carefully by each column and row

Correctly. The other most important responsibility of me during my internship is

Forward release order to central marketing office Karachi. First I contact a person

Who received the release order in central marketing office after ensuring it I send

Release order throw e-mail or fax then attend confirmation call for receiving from

Central marketing office. After receiving confirmation of availability slots then I

Contact with marketing agency or client to ask them to send ads to be played.

After receiving ads from marketing agency or client I send it by hand to censor

Board for the quality check and that was very important responsibility during my

Internship. Another most important responsibility of me to receive invoice for

Collection and forward it to client or marketing agency to made payment. I also

Send reminder for recovery to client that is also important responsibility of me.

1.4.6.3 Influence of internship in future

Internship period is my first practical work experience of my life andI learned lots

Of thing during that period. And I think that is so important for me in future life.

Before internship I have no idea about organization environment and work. It was

My first experience to implement my knowledge in real work and that was very

Good experience I enjoy it very much. I had understanding of organization

Structure in real and understand to how to manage the management in several

Ways. During my internship I had understanding to how work with team, it is

Difficult for the leaders to make decision when you have a large number of

Page 39

Employees. My internship will also influence and enhance my skills while doing a

Job. That experience also help me in future when I do job then there will be ideas

In my mind according to my skills and work performance of past experience, and

That ideas also enhance me to do good job and increase my performance in

Future.

1.4.6.4 Correlation between class room Knowledge and Internship work

During my internship I also followed my class room knowledge with my work. My

Class room knowledge also help me several task and increase my performance, I

Have knowledge about marketing before internship but practical implementation

Of my marketing knowledge into work is great experience during internship in

PTV. I had already studied all the terms of management theoretically but it is

Great experience follow that terms practically during internship. After doing

Internship I realized that class room knowledge is so much needed and very

Helpful during practical work in life. So we are understanding to develop the

Classrooms knowledge and shall be more attentive during the delivery of

Knowledge in class rooms. Every task which perform in PTV marketing

Department is also related to our knowledge for example when I type the

Recovery letter for client my supervisor sitting around me and instruct me and

Develop me business communication skills, and we also have knowledge to who

The business letter write in Business Communication Read and Write (BCRW)

Subject in bachelor of commerce. Especially the courses of “Fundamentals of

Marketing” and “Essentials of Management” which I have also read during my

Study are also help me lot when I work with the marketing department in PTV to

Understand the basic concepts of marketing and management and apply them in

Real practical work. So at the end, correlation between class rooms knowledge

And intermship work have strong relation and it is defiantly effect on the

Performance and also on motivation of employees in organization.

Page 40

Conclusion of the report

2.1 Summary of key conclusion

After completing my internship I came to know that PTV is the nation represent
Channel of Pakistan. It is a channel of present countless opportunities of

Programs and its production.PTV represent the culture of Pakistan to whole

World. PTV is a very idea of channel that defends the cultural norms, values of

Our country. It is rapidly moving towards growth and is the market leader

Currently. In view of the importance of the media since from the very inception of

Pakistan the need of highly develop and advance media was greatly felt. Thus

State owned media in the shape of PTV was introduced in Pakistan. This has

Achieved the National Objectives, even in the presence of hazardous situation

Faced by Pakistan from time to time. As the media in the whole world play vital

Role to create awareness in the masses. Considering the importance of the

Media, PTV Corporation was formed. The willingness, dedication and dynamic

Approach of PTV staff has enabled it to play a due role in the country and

Contributed to help in the rapid socio-economic uplift. It has welfare scheme for

Its staff i.e. Provident Fund, Gratuity, Pension and advances with reserved

Recoveries. PTV is become leading in South Asia by the force of quickly make

The strong network in a wide area. And now a days television broadcasting have

Strong networking coverage the production and transfer centers and its coverage

Now extended to about 90% of total population. The area under the umbrella of

TV signals steadily raised from 8470 sg. Kilometer in 1964 is more than 300,000

Sq. Kilometer today. The quantum of weekly telecast hours is now on the

Average around 56 excluding special transmission and providing the facility of

Transmission via satellite.

PTV increases its product; it has introduced PTV National for regional purpose

And PTV Sports for sports entertainments and PTV Global to entertain foreign

Page 41

Viewers as well as providing the information about the country to the Pakistanis

Residing abroad. Now the important steps are being taken towards establishing a

New channel PTV News exclusively for the purpose of the news. It will telecast

News after every 30 minutes like other international and worldwide channels.
Keeping in view the importance of the Information Technology, it has established

A new department naming “Information Technology department”. So the PTV

Taking positive step to enter in twenty-first Century and give more emphasis on

Development.

The marketing department is the functional arm of the firm that is responsible for

Overall marketing planning & raising capital, managing the firms cash and market

Securities for overseeing the Corporate funds plan and all marketing decision.

The PTV marketing management is concerned with acquisition, marketing &

Management of asset (either in form of cash or material) with some overall goals

In mind. Marketing deals can make or break an Organization so marketing is one

Of the fastest tracks to the top of an Organization.

The Financial department is one of the most important departments in the PTV

For formulating and implementing the financial policies like all other organizations.

Financial position of the PTV is stable. The short-term liquidity position of the

Corporation seems to be strong because current assets and working capital both

Are increasing. The stability analysis shows that the owners’ have a reasonable

Share in total assets, this gives a confidence to the creditor as well.

The overall financial position of the Pakistan Television Corporation Limited is

Satisfactory but as a universal truth there are certain loopholes which have to be

Filled up to make the corporation more stronger, more prosper and more iable.

Page 42

2.2 Observation about sector in which PTV operates

PTV was introduced in Pakistan to endorse a tolerant understanding of the world

As well as to promote a realization of Pakistan’s own legacy, the social and

Economic growth of the country and to provide motivation and guides for

Progress and success.PTV was considered necessary also for bringing about a

Genuine decision in the social & cultural life of the sufficient, apart from its roles

To encourage the most effected instruments and enhancement of culture,

Education and information and entertainment also.

The sector in which PTV is operating is the sectorof “Television Broadcasting” or

“Electronic Media”. With modest beginnings, PTV becomes the leading television

Network in South East Asia to develop its networking widely with progressive

Achievements. Basically the sector of television broadcasting is introduced in

Pakistan by the PTV network. Before PTV Network there is no other source to

Display and share the transmit, and that is only PTV achievement to introduced

First time in Pakistan the sector of “Television Broadcasting”. After that there are

Lot number of television network join that sector and now the electronic media is

The main source for any kind of sector. The main source of income of PTV is

Advertising the customers products and services so the attraction of customers

Made by the high viewer ship of PTV. There are the several way to survey the

Viewer ship of PTV according to “Gallup Survey” in Pakistan there is 90 million

People whose are the viewers of TV and out of them more than half people are

Rural viewers, and that is the achievement of PTV to increase enhancement of

New technology and information in rural areas. The total estimated TV set count

Now stands at nearly 20,000 million and that refer the 8 people have seeing the

Programs in front of one TV set the public have to see is high in rural and urban

Areas also, as also on special occasions including live transmissions via satellite

And telecast of sports events. The quantum of weekly telecast hours is now, on

The average around 56 excluding special transmissions. The national network

Page 45

The highest charges of PTV slots is also for that time in which that serials

Play.

 PTV is the defender of cultural and ethical boundaries of society in

Electronic media sector.

2.3.2 Weaknesses of PTV

> PTV mostly used the old technology, so employees are unable to get

Access to use up to date technology.

 Huge size of the organization is also a week point of PTV. There is difficult
To manage accurately in all fields to employees.

► Due to own by government PTV bound under the government policies and

Has lack of freedom.

Communication gap between departments.

> There is not a proper training facilitate to employees in PTV.

> PTV have large number of employees and effect to increase cost.

2.3.3 Opportunities for PTV

Advertisement is a type of basic need for the corporations as increasing

Competition, so PTV has opportunity to grape these advertisement and

Increase competition.

International growth potential due to the increasing community population

Across worldwide. As population increasing so as migration of people

From Pakistan to other countries, and those foreigner are want to share

And even learn our traditional rules or culture they want a platform and

PTV have opportunity to provide this facility to them.

Page 43

Carries most of these telecast while individual centres put on air programmes of

Regional interest. Transmission via satellite, which commenced as early as 1972,

Is now a regular feature and viewer important international event, including sports

Of interest to the viewers in the country.

Pakistan Television Corporation also have an academy to train people about

Electronic media and new technology and that role play in education sector.

During the starting years of PTV, central training institute was inauguration a
Platform for the training of programmed producers and engineering and also for

Human resource. This institute has been elevated to a fully fledged PTV

Academy, importing training to television personnel in all fields marketing, news,

Engineering, management, finance, current affairs, programs production etc. As

Well as arranges Information Technology courses for external candidates.

Improvement with PTV is a way of life over the past years it has developed in all

Spheres, regularly and without doubt. It is PTV’s earnest enterprise to provide

Motivation to the nation intolerance of religion values and residents building

Activities as well meaningful programs even in the core of entertainment

Programs.

2.2.1 Competitors

PTV Network is those channels which give its coverage directly from satellite and

There is only one direct competitor channel named as “ATV”. But with the

Passage of time and awareness of people the most disadvantage point of

Decreasing viewership of PTV is cable network launched.

And nowthere many indirect competitors television network of PTV Network like

GEO Network, ARY Network. And other hands there are other several individual

TV channel competitors like HUM TV, TV ONE, ARY Digital, Express

Entertainment and GEO TV are the competitors of PTV Home channel.

Page 44

In news sector GEO, ARY News, Express News, SAMAA, DUNIA, WAQAT

News, and News ONE etc. Are the competitors of PTV News channel. In sports

Sector there is only Pakistani private sports channel named “GEO Super” is the

Competitor of “PTV Sports” channel. Moreover PTV Network is the lead in the

Sector as its maximum coverage in Pakistan.

2.3 SWOT Analysis of PTV

2.3.2 Strengths of PTV

 PTVNetwork is only network in Pakistan which operate throw all modems

Like satellites, cable, and terrestrial.

 PTV operating more than 50 countries of world, that increase its viewer

Ship and also increase the market value.

 PTV considered as a trustable channel which provide accurate information

And that trust give good market to PT and also increase the viewer ship.

 PTV Home is considered as a family channel and that provide quality

Dramas and programs, so people refer it to play on home and that also

Increase viewer ship of PTV.

► PTV also famous about its drama serials, people have craze for it and that

Serials are popular among the people so PTV get high viewer ship, and

Page 46

► PTV has highest ratio of coverage in Pakistan, so PTV has an opportunity

To share its maximum transmission to maximum peoples for the purpose

Of extension.

► Due to have strong networking PTV has opportunity to easily launched

New services.

2.3.4 Threats to PTV

} Taxes on broadcasting sector are increasing day by day and that is

Destructive for the PTV in shape of low profit.

 Deterioration of law and order situation in any time in country is also

Another threat for the PTV.

► Low rate of advertisement offer to customers by competitors is also

Threats for PTV.

► Turnover of old employees due to attractive packages offers by

Competitors is a big threat for PTV.

 Large number of competitors in the sector is also a threat for an

Organization, and now a days in television broadcasting sector there is a

Big market and it is difficult for PTV to face the whole market.

Page 47

There are some suggestions and recommendations which I refer to PTV for

Good career plan of employees and management of the organization:

Recommendations

► PTV has two main sources of revenue, one is licensing fee and the other

Is advertising. PTV can also provide technical services like training

Relating to editing, use of cameras and training for the Artists etc.

 Should consider the latest innovation in the field of science and technology

And should prepare and telecast those programmes up to the maximum

Level. This will enhance the public interest in the PTV channel and will be

Popularized among the public.

 The Government influence should be minimized for the consideration of

Programs’ production and strategic decisions.

► Rules and Regulations of PTV Corporation strictly followed in dealing with

The Govermment.

 The TV authorities should have to give attention towards those programs,

Which are being offer to the world via satelite. PTV can also increase its

Value in the international market by dubbing the popular programs in to

Other languages. This will introduce Pakistan into other countries as well.

 All the policies and planning should be prepared with the collaboration of

All departments.

 Talents must be selected on the basis of their devotions and artistic

Capabilities and favoritism must be minimized to ensure the success of

Various programs of entertainment.

 Fresh blood / graduates in every field should be entertained so that the

Traditional and old set up can be modernized on scientific grounds

 The objectives and goals of each department must be determined and

Communicated clearly to all staff members.

Page 48

 The employees of PTV should be motivated by giving them incentives

Either in tangible form or intangible form.

 Try to create competitive environment among employees for the

Performance in the job

 Some effective measures should be taken to eliminate the late coming

Habits of the staff and punctuality should be ensured at maximum.

 Decrease the number of employees to decrease the cost.