This document discusses a case study of the K-pop group BTS and their fan community ARMY. It aims to understand the contextual factors that influence how music fans like ARMY interact with commercial music services. Through analyzing ARMY, the study found four key factors: 1) how fans perceive music genres, 2) their participatory engagement as fans, 3) their desire for agency and transparency in services, and 4) the importance of non-musical factors in fans' interactions with services. The findings provide implications for designing music services that cater to dedicated music fans.
This document discusses a case study of the K-pop group BTS and their fan community ARMY. It aims to understand the contextual factors that influence how music fans like ARMY interact with commercial music services. Through analyzing ARMY, the study found four key factors: 1) how fans perceive music genres, 2) their participatory engagement as fans, 3) their desire for agency and transparency in services, and 4) the importance of non-musical factors in fans' interactions with services. The findings provide implications for designing music services that cater to dedicated music fans.
This document discusses a case study of the K-pop group BTS and their fan community ARMY. It aims to understand the contextual factors that influence how music fans like ARMY interact with commercial music services. Through analyzing ARMY, the study found four key factors: 1) how fans perceive music genres, 2) their participatory engagement as fans, 3) their desire for agency and transparency in services, and 4) the importance of non-musical factors in fans' interactions with services. The findings provide implications for designing music services that cater to dedicated music fans.
(Education Innovation Series) Tzu-Bin Lin, Victor Chen, Ching Sing Chai (Eds.) - New Media and Learning in The 21st Century - A Socio-Cultural Perspective (2015, Springer-Verlag Singapur)