MADHUR ANAND +91-9646001508 |

madhuranand09@gmail.com

PROFILE
Results-driven e-commerce professional with 8+ years of diverse experience in Category management & growth, Pricing and Merchandising
strategy, P&L management, Supply chain management, and E-commerce planning. Adept at driving category growth and leveraging business
analytics for informed decision-making. Skilled in Portfolio management, Business planning, Process optimization, and Automation. Proficient in
Data visualization using Tableau and Power BI, with advanced proficiency in Microsoft excel, SQL and R

EXPERIENCE
ASSISTANT GENERAL MANAGER – CATEGORY & GROWTH| DUNZO | MAR’22 - PRESENT
· Leading category growth, pricing and merchandising for Dunzo, while managing a team of 15 members
· Arrived at most optimum delivery fee construct through rigorous experimentation to increase user delivery fee from Rs 2 to Rs 15 with
minimal conversion loss
· Successfully increased platform AOV for Dunzo Daily by Rs 70 from Dec’22 to Apr’23 by using pricing and merchandising as key levers
· Developed a category pricing strategy for SKU offers to maximize margins and ROI, taking into account the incentive budget
· Spearheaded ideation to GTM strategy of features such as custom page which drove 10% AOV uptick and 5% higher conversions
· Utilized coupon codes as a pricing lever to incentivize right set of users which helped improve user retention by 10% from Dec’22 to Jun’23
· Designed and scaled cross-sell journeys across multiple categories to improve category penetration by 3-7%
· Liaised with product team to release multiple features, including Slab based UDF, Category coupons, Bxgy offers, aimed at improving AOV, UDF,
conversion & optimizing incentive spends
· Promoted to Asst. General Manager from Senior Manager in Apr’23 and received quarterly award of ‘Above & Beyond’ for Q4 2022

CATEGORY MANAGER | RUPEEK | JUL’21 – FEB’22

· Marrying strategic thinking and hypothesis driven problem solving with rapid pilots and iterations
· Conceptualized and launched new schemes to improve margin, gain market share and improve user retention

CATEGORY MANAGER | MEN’S CLOTHING | LIFESTYLE | FLIPKART | OCT’19 – JUL’21

· Responsible for Category management, Pricing strategy, Demand & Inventory Planning, Business growth and P&L management
· Delivered a 60% YoY growth in 2020 in the discretionary category despite COVID as compared to a 50% growth in the previous year
· Productized the BAU pricing and built a framework for Event pricing resulting in bottom-line improvement of 230 bps in the events
· Improved the bottom-line of the category by 110 bps in H2 2020 over H2 2019 by pricing optimization, better management of the inventory,
reducing inefficiencies and growing the profitable parts of the business
· Increased sales of slow-moving inventory by 5% in H1 2021 over 2020 by better management of the portfolio

PLANNING MANAGER | PLANNING | FLIPKART | MAY’18 – OCT’19

· Responsible for monthly capacity and resource planning for Last mile, First mile and third-party vendors
· Developed an optimization model for capacity allocation between vendors at lowest cost within speed guardrails
· Felicitated with Mission Impossible award in AMJ’19 quarter for reducing 110 manhours/month
· Fast tracked from Senior Planning Analyst to Planning Manager in Oct’19

SENIOR ASSOCIATE | PLANNING AND ENGINEERING | DELHIVERY | JUN’15 – MAY’18

· Monthly Operating Budget preparation for all verticals (Pan India) basis volume projections and variance analysis
· Designed, streamlined, and optimized process for capturing weight and dimensions of shipments. Increased the captured count by 14% and
accuracy by 10% resulting in reducing client escalations by 5%
· Led Network Optimization project of Bangalore LM network reducing fixed cost by 33% and variable cost by 7%
· Promoted from Associate to Senior Associate in Jul’17

EDUCATION
- PGP BUSINESS ANALYTICS & BUSINESS INTELLIGENCE | 2019-2020 | UNIVERSITY OF TEXAS & GREAT LAKES INSTITUTE
- B.TECH (MECHANICAL ENGINEERING) | 2011-2015 | NIT JALANDHAR

SKILLS & ABILITIES

· Category and P&L Management · Demand & Supply Planning
· Pricing and Merchandising Strategy · Team Management
· Business Planning & Analytics · Data visualization using Tableau and Power BI
· Supply Chain Management · Advanced proficiency in Microsoft Excel, SQL and R