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TSR (CM) Activity

Etiquette Guideline
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CONSUMER
ENGAGEMENT
GUIDELINE
BATB CONSUMER
ENGAGEMENT

cÖvß eq®‹ †fv³v‡`i g‡a¨ Avgv‡`i


eª¨v‡Ûi m‡PZbZv Ges Uªvqv‡ji
Rb¨ Permission based
1-2-1 KbRy¨gvi Gb‡MR‡g›U
KivUv ¸iæZ¡c~Y|©
TSR (CM) : Role & Responsibility

Retailer’s Assistant for TSR (CM) TSR (CM) Administration


CM GKUv G‡RÝxi gva¨‡g wbhy³ Kg©Pvix,
wi‡UBjvi Gwm÷¨v›U (Avi.G) GKwU Z…Zxq c‡ÿi hvi ch©‡eÿY K‡ib GKRb CM mycvifvBRvi|
†gvZv‡qb Kiv wi‡mvm©, hv we.G.wU.we eª¨vÛ¸wj m¤ú‡K©
Uv‡M©U KbRy¨gvi‡K Permission based 1-2-1 • CM MY CM mycvifvBRvi‡`i ZË¡veav‡b _vK‡e|
KwgDwb‡Kkb Gi gva¨‡g AeMZ K‡i| • Merchandising Coordinators(MC) CM cwiPvjbvi
Rb¨ `vqe×|

cÖv_wgK `vqZ¡ n‡jv Uv‡M©U m¤úK© evov‡bvi gva¨‡g LyPiv


KbRy¨gvi Gi g‡a¨ weGwUwe we‡µZv‡`i KvQ †_‡K weGwUwe
eª¨v‡Ûi m‡PZbZv ˆZwi Kiv| eª¨v‡Ûi mg_©b AR©b Kiæb|
Regular Day of CM as Retailer’s Assistant

MS Zvi wbR wbR


mKvj mv‡o 8Uvi g‡a¨ CM -‡K wb‡q cÖwZw`b
wWw÷ªweDkb nvD‡R nvwRiv LvZvq ¯^vÿi Ki‡e I mKv‡j GKwU weªwds MS Gi KvQ †_‡K CM iæU cøvb Abyhvqx
nvwRi n‡Z n‡e| Attendance w`‡e| †mkb cwiPvjbv Ki‡e|| CM iæU cøvb wb‡e| Uv‡M©U K¬v÷v‡i hv‡e|

mycvifvBRv‡iiKvQ K›Uv± †k‡l 1-2-1 KbRy¨gvi KvR ïiæ Kivi Av‡M


†_‡K AbygwZ †bIqvi w`‡bi Kvh©vejx wWw÷ªweDkb nvD‡R Google Form- Gb‡MR‡g›U AbygwZ LyPiv we‡µZv‡`i
c‡i w`‡bi KvR mycvifvBRvi‡K weKvj 6Uvq G Avc‡jvW ¯^v‡c‡ÿ K›Uv± mv‡_ cwiwPZ n‡q
†kl Ki‡e| wi‡cvU© Ki‡e| wd‡i Avm‡e| Ki‡Z n‡e| cwiPvjbv Ki‡e| AbygwZ wb‡q hv‡e|

`ycy‡i Lvev‡ii mgq t 1 Uv †_‡K 2Uv ch©šÍ jv Gi ci CM 2q K¬v÷v‡i hv‡e


Kv‡`i‡K K›Uv± Kiv hv‡e

• cÖvß eq®‹ / 18 eQ‡ii D‡×© Ggb KbRy¨gvi‡K

• KbRy¨gvi ¯^qs wmMv‡iU µqKvix

• KbRy¨gvi K›Uv‡±i Rb¨ AbygwZ w`‡q‡Q

• KbRy¨gvi wb‡RB GKRb a~gcvqx

• KbRy¨gvi mwVK †cÖvdvB‡ji

‡Kvb a~gcvqx hw` AbygwZ bv †`b A_ev wZwb hw` 18 eQ‡ii wb‡P /
GKB mv‡_ GK Gi AwaK a~gcvqxi mv‡_ K›Uv± Kiv hv‡e bv|
AcÖvßeq®‹ a~gcvqx nb, Zvn‡j Zv‡K K›Uv± Kiv hv‡e bv|
KbRy¨gvi K›Uv± Kivi ¯’vb

‡Kv_vq K›Uv± Ki‡eb ‡Kv_vq K›Uv± Ki‡eb bv

• ‡h mKj GT/TLP ‡`vKv‡b wmMv‡iU Gi mv‡_ Ab¨vb¨ cY¨ weµq • ‡h mKj †`vKvb wmMv‡iU weµq K‡i bv|
nq| • ‡h mKj †`vKvb`vi Zvi †`vKv‡b e‡m KvR Kivi AbygwZ w`‡Z
• ‡h mKj GT/TLP ‡`vKv‡b emvi RvqMv Av‡Q| B”QzK bb|
• ‡h mKj GT/TLP ‡`vKv‡b KbRy¨gvi 3 - 5 wgwbU mgq e¨q K‡i|
• ‡h mKj GT/TLP ‡`vKvb`vi Zvi †`vKv‡b e‡m KvR Kivi AbygwZ
w`‡Z B”QzK|
TSR ACTIVITY STEPS
Steps of TSR Activity

wi‡UBjvm© Gwm÷¨v›U Kg© ïiæi wi‡UBjvm© Gwm÷¨v›U weGwUwe


wi‡UBjvm© Gwm÷¨v›U Gi c‡i
Av‡M †`vKvb`vi †_‡K AbygwZ a~gcvqx MÖvnK‡K wmMv‡iU wi‡UBjvm© Gwm÷¨v›U eª¨vÛ
†fv³vi mvg‡b Zvi cÖkœcÎ Ges
wb‡e Ges Zvi Kg© Kivi Rb¨ aiv‡bvi ci K_v ejvi g¨v‡mR w`‡e|
AbygwZcÎ e¨envi Ki‡e|
mn‡hvwMZv PvB‡e| AbygwZ PvB‡e|

wi‡UBjvm© Gwm÷¨v›U K›Uv± †kl K›Uv± †kl Kivi ci wi‡UBjvm©


wi‡UBjvm© Gwm÷¨v›U cÖwZwU
Kivi ci K›Uv± Bbdi‡gkb Gwm÷¨v›U Zv‡K mgq †`qvi Rb¨
K›Uv± Kivi ci GKB
¸Mj dg©-G Avc‡jvW n‡q‡Q MÖvnK‡K (a~gcvqx)
c`‡ÿc¸wj cybive„wË Ki‡eb|
wKbv Zv wbwðZ Ki‡e| ab¨ev` Rvbv‡e|
ab¨ev`

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