RELIANCE

1. Reliance’s Website
Reliance’s History-
Reliance Industries Ltd. started as a small textile manufacturing unit in Mumbai, and over the years,
it has grown to become one of the largest companies in India. In the early years, RIL focused on the
textile industry and quickly became one of the leading players in the market. In the 1970s, the
company diversified into petrochemicals and refining, and by the 1980s, it had become one of the
largest petrochemical companies in the world. In 1986, RIL became a public company, and the
following year, it issued its first Initial Public Offering (IPO). This move helped RIL to raise capital and
expand its operations. In the 1990s, RIL continued diversifying its operations, expanding into
telecommunications, power, and financial services. In 2002, RIL merged with Indian Petrochemicals
Corporation Limited (IPCL), which helped the company to expand its petrochemical and refining
operations further. In 2005, RIL entered the retail sector, launching its first retail store in Mumbai.
Since then, the company has expanded its retail operations to grocery stores, hypermarkets, and
online retail.

In recent years, RIL has continued to expand its operations and become one of India's largest
companies. In 2016, the company launched its telecom service, Jio, which quickly became one of the
largest telecom companies in India. RIL has also made significant investments in renewable energy,
digital services, and healthcare.
Today, RIL is a global company with operations in over 100 countries. It is one of the largest
companies in India and is recognized as a leader in many sectors in which it operates.

Our motto “Growth is Life” aptly captures the ever-evolving spirit of Reliance. We have evolved from
being a textiles and polyester company to an integrated player across energy, materials, retail,
entertainment and digital services. In each of these areas, we are committed to innovation-led,
exponential growth. Our vision has pushed us to achieve global leadership in many of our
businesses. Reliance’s products and services portfolio touches almost all Indians on a daily basis,
across economic and social spectrums. We are now focused on building platforms that will herald
the Fourth Industrial Revolution and will create opportunities and avenues for India and all its
citizens to realize their true potential.

List of industries under Reliance-

1. Petrochemicals:
2. Refining:
3. Oil and Gas Exploration:
4. Telecommunications:
5. Retail:
6. Digital Services:
7. Energy:
8. Textiles:
9. Media and Entertainment:
10. Financial Services

Source- https://www.ril.com/
Reliance Retail to focus on rural prosperity
Reliance Retail Limited (RRL), the retailing arm of the Mukesh Ambani-led Reliance Industries, went
rural in 2018, that brings in prosperity to the underprivileged rural populace of India. Mukesh
Ambani, chairman and managing director, RIL, said, “Bringing in prosperity and well-being,
particularly to farmers and thereby triggering a socio-economic transformation, particularly in rural
India, remains our prime motive.”

As part of its plans, Reliance Retail has created rural business hubs, which will be centers of
aggregation of farm produce. “The hubs will ensure supply of quality farm inputs and provisions of
products and services to rural customers and in the process, will help the farmers get a good deal for
their produce,” informed Ambani.

Besides, the company is also focussed on generating significant employment opportunities,

particularly for the underprivileged. As part of plans, RRL plans to create half a million jobs directly
over the next five years. According to Ambani, the rippling effect of the company’s retail initiative
will create multiples of indirect jobs as well. RRL currently employs over 25,000 people on its own,
and combined with other subsidiaries, the group employs more than 48,000 people.

More openings and partnerships:

With investments close to Rs 25,000 crore over the next five years, RRL planned to roll out retail
stores across all verticals in the country. So far, the company has invested close to Rs 5,000 crore in
the retail venture to open around 700 stores across 14 different formats in 60 cities of the country.
According to Ambani, Reliance Fresh, the oldest format from RRL, has around 600 stores across the
country.

Besides stores, the company has also identified growth opportunities in various formats and plans to
introduce new retail verticals in India. Speaking on this, Ambani said, “Based on our experience over
the past twelve months, we have organized our retail initiative to focus on product market formats.
This has enabled us to effectively address the retail market opportunity in several ways.”

According to Ambani, growing through partnerships is one of the key strategic shifts in RRL, and the
company has plans of partnering with more foreign giants in the coming years. Over the last 12
months, Reliance Retail has formed partnerships with leading overseas players including Marks and
Spencer, Pearle Europe, Apple, and Vornado.

More loyal consumers:

According to Ambani, all these initiatives are in sync with the company’s plans to gain more satisfied
and loyal consumers. “Today, we are endowed with the confidence of nearly 3.5 million loyal
customers through our various retailing formats, and we intend to be the most trusted brand across
all verticals of retail sector in India. Moreover, campaigns such as the ‘Reliance One membership
program’ have helped us keep track of our loyal consumers and we plan to generate more such
strategies to establish good relationships with consumers,
https://www.indiaretailing.com/2008/06/13/reliance-retail-to-focus-on-rural-prosperity/

2. Blogs and citation

Reliance Foundation
Since 2010, Reliance Foundation has been empowering marginalized rural communities in India with
innovative and sustainable solutions. Through its Rural Transformation program, the foundation
collaborates with various stakeholders, reaching out to over 14.6 million people across 20 states and
two Union Territories.

The program comprises two core initiatives: Bharat India Jodo (BIJ) and Reliance Foundation
Information Services (RFIS). BIJ focuses on empowering communities to achieve sustainable
livelihoods, while RFIS leverages digital platforms to provide rural communities with advisories on
weather, farming, fishing, and more.

Reliance Foundation adopts a comprehensive approach to support rural communities, addressing

key areas such as women empowerment, nutrition security, climate resilience, water and ecological
security, rural livelihood security, and strengthening community structures.

Additionally, the foundation actively works on creating water secure communities, promoting
nutrition security through the Reliance Nutrition Garden model, strengthening rural governance and
leadership, empowering women entrepreneurs, and facilitating market linkages for farmers through
Farmer Producer Organizations (FPOs).

RFIS plays a crucial role by using technology to provide valuable information to livelihood
practitioners, such as farmers, fishers, and livestock farmers, through various digital channels and
advisory platforms.

The foundation's efforts have resulted in positive social change, with strengthened community
structures, increased women participation in the rural economy, and improved livelihoods for rural
communities. Additionally, RFIS's advisory services have been instrumental in making fishing safer,
sustainable, and more profitable for marine fisher folks along India's coastline.

https://reliancefoundation.org/
Airtel Makes Inroads into Rural Markets, Challenging Reliance Jio’s Dominance
In the fiercely competitive telecom market, Bharti Airtel is making remarkable strides in narrowing
the gap with its formidable rival, Reliance Jio. What sets Airtel apart is its concerted efforts to tap
into rural areas, where it has witnessed a notable increase in revenue market share across 13 out of
14 B and C circles during FY23. In contrast, Reliance Jio has managed to expand its market share in a
mere three circles, according to industry analysts.

The B and C circles comprise significant markets such as Kerala, Punjab, Haryana, Uttar Pradesh
(West), Uttar Pradesh (East), Madhya Pradesh, Rajasthan, Odisha, Assam, North East, Bihar, and
more. While Reliance Jio has successfully established its dominance in non-metro and lower-tier
circles, Airtel's growing revenue market share in these regions highlights the company's focused
approach to capturing subscribers in rural landscapes.

Airtel's rural conquests have been driven by its ability to cater to the unique demands and
aspirations of customers in these areas. By offering tailored services and connectivity solutions that
resonate with rural populations, Airtel has managed to gain an edge. This has proven to be a game-
changer as it has successfully attracted subscribers who were previously underserved or overlooked.

While both Airtel and Reliance Jio have witnessed revenue growth across all circles, the latter's
market share gains have been relatively limited, primarily concentrated in Kerala, Punjab, and
Jammu & Kashmir within the B and C circles category. In contrast, Airtel has encountered a marginal
loss in market share solely in Jammu and Kashmir, reaffirming its stronghold in the majority of rural
markets.

The significance of Airtel's focus on B and C circles becomes evident when considering that these
regions contribute a substantial 51% of the company's total adjusted gross revenues (AGR),
amounting to a staggering Rs 71,825 crore. In comparison, these circles account for 57% of Reliance
Jio's total AGR, which stands at Rs 89,280 crore.

FY23 has proven to be a promising year for Bharti Airtel as it has witnessed an overall increase in
revenue market share, surging from 35% to an impressive 36.2%. Reliance Jio, while still maintaining
its dominant position, experienced a relatively modest rise, reaching 41% market share.

https://telecomtalk.info/airtel-makes-inroads-into-rural-markets-challenging/719007/

Billionaire Ambani's Reliance Jio renews rural India push with $12 4G phone
July 3 (Reuters) - Reliance Jio said on Monday it would launch a 4G feature phone priced at 999
rupees ($12.19), the latest attempt by billionaire Mukesh Ambani's telecom arm to grab market
share in India's massive and under-penetrated hinterlands.

Jio, which famously disrupted the Indian telecom sector in the last decade by introducing cut-price
tariffs, will roll out entry-level phones equipped with internet services like digital payment in its push
to reach those who have not yet migrated to smartphones.

"There are still 250 million mobile phone users in India who remain 'trapped' in the 2G era, ... at a
time when the world stands at the cusp of a 5G revolution," Akash Ambani, chairman of Reliance Jio,
said in a statement.
The move could also help Jio cement its leadership in telecom user base which has already crossed
439 million, far ahead of rivals Vodafone Idea (VODA.NS) and Bharti Airtel (BRTI.NS).

Following the tariff disruption in 2016, Jio had in 2021 launched the 4G JioPhone smartphone at
6,499 rupees, which after an initial sales surge is finding limited takers even after a price cut, a
market study by IIFL Securities showed in May. Currently, 4G feature phones account for less than
1% of the feature phone sales in India, per Counterpoint Research. “Feature phone to smartphone
transition has slowed down due to high learning curve for a lot of rural Indian users and Jio Bharat
aims to bridge that gap," said Tarun Pathak, analyst at Counterpoint Research. Feature phones are
models that have higher functionalities than basic devices but falls short of the capabilities of a
smartphone. "4G is still a significant opportunity in India considering the 5G devices remain elusive
from the sub-10,000 rupee segment and will also help Jio in giving consumers a taste if its services
ecosystem," Pathak added. The beta trial for the first 1 million so-called JioBharat phones will begin
on July 7 and will take place across 6,500 tehsils or sub-districts in India, the company said.

https://www.reuters.com/business/media-telecom/reliance-jio-launch-12-internet-
phones-india-2023-07-03/\

3. News element related to Reliance rural ventures and foray –

1. Reliance Foundation Empowers Rural Communities Through Its Digital Info Services - As a
part of its rural transformation initiative, Nita M Ambani led Reliance Foundation (RF) runs a
programme called Reliance Foundation Information Services (RFIS) in 11 states of India. This
programme helps empowering rural and marginalised communities through the means of
expert knowledge and technology. Since its inception in 2013, the RFIS uses multiple-
communication platforms (mobile platforms, cable TV, Radio, multi-location audio and video
conferences, print) to address knowledge gaps in rural livelihood issues with the support of
multi-stakeholder knowledge partnerships. The advisories are disseminated through nine
regional languages like, Odia, Telugu, Bengali, Tamil, Malayalam, Hindi, Marathi, Kannada
and Guajarati.

Source - https://odishabytes.com/reliance-foundation-empowers-rural-communities-digital-info-
services/

2. Billionaire Ambani's Reliance Jio renews rural India push with $12 4G phone - Reliance Jio
said that it would launch a 4G feature phone priced at 999 rupees ($12.19), the latest
attempt by billionaire Mukesh Ambani's telecom arm to grab market share in India's massive
and under-penetrated hinterlands. Jio, which famously disrupted the Indian telecom sector
in the last decade by introducing cut-price tariffs, will roll out entry-level phones equipped
with internet services like digital payment in its push to reach those who have not yet
migrated to smartphones.

Source Link - https://www.reuters.com/business/media-telecom/reliance-jio-launch-12-internet-

phones-india-2023-07-03/

3. Reliance Retail to focus on rural penetration, launch of FMCG products for general trade -
In the AGM of Reliance Industries, several initiatives related to Reliance Retail were
highlighted. The key announcements were : 1) Appointment of Isha Ambani as the head of
Reliance Retail, 2) Announcement of entry into fast moving consumer goods segment for
general trade, 3) Reliance Retail has partnered with Whatsapp to roll out JioMart shopping
 on the messaging platform, which would enable customers to order groceries on WhatsApp.
4) The company plans to penetrate deeper into the rural areas and integrate the operations
of small traders through technology and provide them access to large product bouquet to
sell to their customers. The company continues to add retail space and offer new products
to its customers. Through its vast physical reach and strong technology backbone, the
company is looking to enhance its share of omni channel revenues by providing the
customers an enriched shopping experience both offline and online. The company is on
course to partner with one crore merchants and expand its presence to cover the entire
country, serving over 7,500 towns and 5 lakh villages over the next five years. The recent
initiatives announced in the AGM focus on accelerating the revenue growth momentum by
widening the customer base through a combination of own retail reach and tie up with small
traders and mom & pop shops to garner a higher share of the consumer wallet.

Source - https://www.icicidirect.com/research/equity/trending-news/reliance-retail-to-focus-on-
rural-penetration-launch-of-fmcg-products-for-general-trade/

4. Reliance Jio, GSMA launch initiative to train rural women in digital skills – Reliance Jio and global
mobile network operators' organization GSMA announced the roll-out of their digital skills
programme to train rural women in India. The programme aims to provide need-based training to
rural women and individuals from marginalised/low-income groups to help them make meaningful
use of digital access. The national roll-out phase is now underway, with the programme being rolled
out across 10 states. "We are proud to partner with GSMA in this programme to take digital skills
training to the women across India and be the wind beneath their wings," said Isha Ambani,
Director, Reliance Jio. As per the GSMA's 'Mobile Gender Gap Report 2022', women in India are 41
per cent less likely than men to use mobile internet. A total of 330 million women in India still do not
use mobile internet, compared to 248 million men.

Source - https://www.business-standard.com/article/technology/reliance-jio-gsma-launch-initiative-
to-train-rural-women-in-digital-skills-123020700515_1.html/

5. Reliance Jio's rural customers rise dramatically over the past few months - From a mere 5%
of its total subscriber base, Jio has managed to procure 24.05% of the rural market as on
March 31, 2017. Newcomer Reliance Jio has spread its reach in the rural markets with
nearly 24.05% of its subscribers stemming from rural areas in India. In an earlier yearly
performance report by TRAI, the data showed Jio’s total rural subscribers was only 41.2 lakh;
while that of the incumbent operators like Airtel stood at 13.05 crore, Vodafone was at
10.99 crore and Idea at 10.4 crore, as on December 31, 2016.

Source - https://www.zeebiz.com/companies/news-reliance-jios-rural-customers-rise-dramatically-
over-the-past-few-months-18304

6. Reliance Life Insurance eyes rural market foray - After growing its life insurance business at
above average rate for the last three years, the ADA Group is now entering the rural market.
Reliance Life Insurance is targeting about Rs 500 crore of new premium from rural areas over
the next three years, compared to just about Rs 10 crore now.

Source - https://economictimes.indiatimes.com/reliance-life-insurance-eyes-rural-market-foray/
articleshow/5058882.cms?from=mdr

7. Jio 2.0?: Will Reliance’s Aggressive Foray Into FMCG Be Enough To Disrupt The Sector? -
India’s FMCG market is expected to increase at a CAGR of 14.9 per cent to touch $220 billion
 by 2025 from $110 billion in 2020. RIL plans to enter the food, home care and personal care
categories in the FMCG space. Tier-II and Tier-III cities would become the main playground
for the company. As per experts, the favourable route for RIL would be through mergers and
acquisitions (M&As) of regional brands. Its own brands, which are sold at its supermarkets
and hypermarkets, would be going to general trade. Reliance Retail Ventures had taken the
acquisition route even in its lifestyle offerings. The company has over 60 brands, majority of
which are international. It has a retail footprint of 595 stores and 744 shop-in-shops in India.
Its portfolio includes Jimmy Choo, Michael Kors, Superdry, Scotch & Soda, Steve Madden,
Hamleys and Burberry, among others. Iconix Lifestyle India, a joint venture between
American Iconix Brand Group and Reliance Brands, acquired the IP rights of British brand Lee
Cooper for India last year.

Source - https://www.outlookindia.com/business/isha-ambani-reliance-jio-2-0-will-reliance-s-
aggressive-foray-into-fmcg-be-enough-to-disrupt-the-sector--news-221706

8. Reliance Retail to focus on rural prosperity - Reliance Retail Limited (RRL), the retailing arm
of the Mukesh Ambani-led Reliance Industries, has said that bringing in prosperity to the
underprivileged rural populace of India remains its prime motive in the coming five years.
Speaking at the company’s 34th annual general meeting (AGM), Mukesh Ambani, chairman
and managing director, RIL, said,

“Bringing in prosperity and well-being, particularly to farmers and thereby triggering a socio-
economic transformation, particularly in rural India, remains our prime motive.”

Source - https://www.indiaretailing.com/2008/06/13/reliance-retail-to-focus-on-rural-prosperity/

9. Reliance to push retail in countryside - After having scaled up its retail operation in cities,
Reliance Retail is now looking at rural India. It is piloting a rural-business-hub (RBH) model in
a Gujarat village, which if successful and implemented could rival that of DSCLs Hariyali Kisan
Bazaar and Future Groups Aadhar. RBH would offer farm input, food, grocery, consumer
durables, and financial and health services. It will also provide farmers a platform to sell their
produce, an equivalent of village haat. A community hall and entertainment facilities will
form part of the hub.

Source - https://economictimes.indiatimes.com/industry/services/retail/reliance-to-push-retail-in-
countryside/articleshow/3409187.cms

10. RIL to have 1,600 rural hubs - Reliance Retail has chalked out plans to set up 1,600 business
hubs to cater to rural areas across the country. “These business hubs will act as shop-stops
for villagers and will act as procurement centres, besides facilitation retail and technical and
health assistance to farmers,” said Sanjeev Asthana, president, agri & food supply chain,
Reliance Retail.

Source - https://www.dnaindia.com/business/report-ril-to-have-1600-rural-hubs-1089853

11. Reliance To Use 5100 Jio Point Stores To Boost Rural Reach Of Its E-commerce - Reliance is
looking unstoppable right now as its planning to expand in other sectors after ruling the
telecom industry with Jio. With a new initiative to expand its reach in rural India,
 12. Reliance will use the 5,100 Jio collection points across 5,000 towns and cities for its e-
commerce venture. These stores will be used to target customers without internet access or
people who have never tried online shopping.

Source - https://www.marketingmind.in/reliance-use-5100-jio-point-stores-boost-rural-reach-e-
commerce/

Reliance rural ventures and forays news videos –

1. 12 Dollar 4G Phone Launched In India; 'Jio Bharat V2' Cheapest 4G Phone By Reliance Jio |
Buzz - https://www.youtube.com/watch?v=VtqGtqIgpk0
2. Nita Ambani talks about the newly refurbished HN Reliance Foundation hospital -
https://www.youtube.com/watch?v=GHjH_9FtfeE&t=829s
3. Every Single Indian village Will Have 5G Connectivity: Mukesh Ambani -
https://www.youtube.com/watch?v=75k-gIi1lAA
4. Nita Ambani visits village to help rural people ! - https://www.youtube.com/watch?
v=dRG2xu8FjeM

Future Group
Future Group is an Indian Conglomerate established by Kishore Biyani and is headquartered in
Mumbai. The company is well-known in the Indian retail and fashion industries. It runs integrated
food and FMCG manufacturing sectors, as well as the supermarket chains Big Bazaar and Food
Bazaar, as well as lifestyle retailers Brand Factory and Central. The assets of Future Retail Limited
and Future Lifestyle Fashions Limited rank among the top retail companies listed on the BSE, and
their market capitalization ranks among the highest on the National Stock Exchange of India.

The company promotes Tasty Treat, Fresh & Pure, Clean Mate, Ektaa, Premium Harvest, Sach, Indigo
Nation, Spalding, Lombard, and other sports, fashion, and FMCG brands.Other operating businesses
take care of internal financial issues and consulting.

News Elements related to Future Group:

1) Future Lifestyle Insolvency: Claims worth Rs 3,477 crore admitted from financial creditors

https://economictimes.indiatimes.com/industry/services/retail/future-lifestyle-insolvency-claims-
worth-rs-3477-crore-admitted-from-financial-creditors/articleshow/101633978.cms

2) Future Enterprises calls for bids, first list on July

5https://www.financialexpress.com/industry/future-enterprises-calls-for-bids-first-list-on-july-
5/3122082/
3) Reliance, Adani in fray for Future Retail

https://www.financialexpress.com/industry/reliance-adani-in-fray-for-future-retail/3041554/

4) Kishore Biyani steps down as chairman of Future Retail

https://www.financialexpress.com/industry/kishore-biyani-steps-down-as-chairman-of-future-
retail/2961385/

5)Reliance Retail, 6 others submit EoIs for Future Supply Chain Solutions
https://www.business-standard.com/companies/news/reliance-retail-6-others-submit-eois-for-
future-supply-chain-solutions-123060400280_1.html

6)Sebi fines Future Corporate Resources, 14 others for open offer lapses
https://www.business-standard.com/india-news/sebi-fines-future-corporate-resources-14-others-
for-open-offer-lapses-123050200624_1.html

7)Garment producers demand Rs 200 cr dues from Kishore Biyani's Future Group
https://www.business-standard.com/article/companies/garment-producers-demand-rs-200-cr-
dues-from-kishore-biyani-s-future-group-123031500670_1.html

8)Kishore Biyani's Future: The rise and fall of India's retail tycoon
https://www.business-standard.com/article/companies/kishore-biyani-s-future-the-rise-and-fall-of-
india-s-retail-tycoon-123030901044_1.html

9)Future Group trying to stall proceedings amid legal row with Amazon: SC

https://www.business-standard.com/article/companies/future-group-trying-to-stall-proceedings-
amid-tussle-with-amazon-sc-122111701075_1.html

10)Reliance Retail among prospective buyers for Future Enterprises

https://www.moneycontrol.com/news/business/reliance-retail-among-prospective-buyers-for-
future-enterprises-10946841.html
 ITC
COMPANY WEBSITE
1. Agri-Business
https://www.itcportal.com/businesses/agri-business/agri-commodities-and-rural-
services.aspx
2. CSR
https://www.itcportal.com/sustainability/corporate-social-responsibility.aspx
3. Press Releases
https://www.itcportal.com/businesses/fmcg/fmcg-press-releases.aspx

NEWS ARTICLES
1. ITC, through its super app MAARS, aims to connect over 1,000 farmer producer
organizations (FPOs) by March 2023, with a target of covering all FPOs in nine states where
the company has a significant agricultural presence by 2030.

https://www.financialexpress.com/industry/itc-aggressive-on-agri-drive-via-super-app-
maars-targets-1000-fpo-network-by-march/2951480/

2. ITC has expanded its direct reach and stockists' network in rural markets, positioning itself to
capitalize on the rural growth story. The company's multi-channel go-to-market strategy has
helped increase market coverage to about 2.1 times pre-Covid levels, and it expects rural
demand to recover as farmers' incomes improve and inflation cools off.
https://www.thehindubusinessline.com/companies/itc-enhances-direct-reach-expands-
stockists-network-to-tap-into-rural-growth-story/article66866229.ece
3. Hyundai has partnered with ITC to strengthen its presence in rural areas. The collaboration
aims to enhance Hyundai's reach in rural markets and tap into the potential of the rural
growth story.
https://economictimes.indiatimes.com/industry/auto/cars-uvs/hyundai-partners-with-itc-
to-enhance-rural-reach/articleshow/98473101.cms?from=mdr
4. Axis Bank has joined hands with ITC to provide rural lending products to farmers in remote
regions. Through this partnership, the bank aims to expand its financial services to
agricultural communities and support rural development.
https://economictimes.indiatimes.com/news/economy/agriculture/axis-bank-partners-with-
itc-to-offer-rural-lending-products-to-farmers-in-remote-regions/articleshow/98516404.cms
5. ITC is experiencing a rise in the popularity of premium products in rural areas due to its
efforts in expanding market coverage, increasing the number of stockists, and digitizing the
entire rural distribution network. The company's personal care segment has seen significant
growth and demand for both premium products and low-unit price packs in rural markets.
https://www.thehindubusinessline.com/companies/itc-sees-uptake-of-premium-products-
in-rural-areas/article66238503.ece

Video Interviews
1. Watch UTVi's interview with Sanjiv Puri,MD,who speaks on transforming rural India with
technology- April,2010
https://www.youtube.com/watch?v=lqyN2eq73-M
2. Sanjiv Puri speaks on Rural Demand-2020

https://youtu.be/E1ly5pOtmbA

3. Sanjiv Puri 2019 https://www.google.com/url?

sa=t&rct=j&q=&esrc=s&source=video&cd=&cad=rja&uact=8&ved=2ahUKEwjZkre5wZ2AAxX8a2wGH
YYtDIU4FBC3AnoECAoQAg&url=https%3A%2F%2Fwww.cnbctv18.com%2Fvideos%2Feconomy
%2Fitcs-sanjiv-puri-good-monsoons-and-better-liquidity-in-banks-will-spur-growth-
4566741.htm&usg=AOvVaw1r7ZsNKRTWr-QmQfHtlsb4&opi=89978449

4. Alleviating rural stress | ITC Limited's S Sivakumar to ET NOW-2020

https://www.timesnownews.com/videos/et-now/markets/watch-alleviating-rural-stress-itc-limiteds-
s-sivakumar-to-et-now/51477

5. ITC's six brands already in the Rs 1,000 crore club, says Sanjiv Puri-2022

https://www.cnbctv18.com/business/companies/itc-chairman-sanjiv-puri-interview-aashirvaad-
sunfeast-bingo-hotels-demerger-14703251.htm

TATA
Company Websites:
1. https://www.tcsrd.org/
2. https://www.tataaig.com/rural-insurance
3. https://www.trif.in/
4. https://www.tatapowersolar.com/solar-water-pumps/retail-rural-solution/
5. http://www.capfoundation.in/corporates/tata-steel-rural-development-society/

New Articles and Blog Links:

1. Transforming Rural India Initiative by Tata Trusts is a long-term program that works to
trigger large-scale transformation of villages in regions of endemic poverty, especially in
Madhya Pradesh, Jharkhand and Chhattisgarh. The program works on a number of fronts,
including improving agricultural productivity, providing access to clean water and sanitation,
promoting education and health, and developing economic opportunities. -
https://www.tatatrusts.org/our-work/livelihood/agriculture-practices/transforming-rural-
india-initiative
2. Rural Collaboration by Tata Trusts is a program that works to improve the lives of rural
communities by providing them with access to clean water, sanitation, energy, and other
essential services. The program works with local partners to identify and address the needs
of rural communities, and to implement projects that will have a lasting impact. -
https://www.tatatrusts.org/our-work/environment-and-energy/energy/rural-collaboration
3. Grassroots Football Development Programme by Tata Steel Rural Development Society is a
program that uses football to promote education, health, and social inclusion among rural
youth in India. The program provides training and support to rural youth, and organizes
football tournaments and other activities. -
 https://www.tatasteel.com/media/newsroom/press-releases/india/2019/tata-steel-rural-
development-society-launches-grassroots-football-development-programme/
4. Tata Chemicals Society for Rural Development by Tata Chemicals is a program that works to
improve the livelihoods of rural communities in India by providing them with access to
education, healthcare, and economic opportunities. The program works with local partners
to develop sustainable livelihood projects, and to provide training and support to rural
entrepreneurs. - https://www.tataconsumer.com/sustainability/better-planet/tata-
chemicals-society-rural-development

5. Tata Motors Eye Rural Markets is a blog post by Tata Motors that discusses the company's
strategy for entering and growing in rural markets in India. The blog post highlights the
potential of the rural market, and discusses the challenges that Tata Motors faces in
entering this market. - https://www.tatamotors.com/blog/passenger-vehicle/tata-motors-
eye-rural-markets/
6. Tata Motors Sees Increased Demand from Rural Areas is an article from the Hindu Business
Line that reports on Tata Motors' growing sales in rural areas of India. The article attributes
the growth in sales to the rising incomes of rural households, and to the increasing
availability of credit in rural areas. -
https://www.thehindubusinessline.com/companies/tata-motors-sees-increased-demand-
from-rural-areas/article66281669.ece
7. Tata SME Rural by the International Finance Corporation (IFC) is a program that provides
financial assistance to small and medium-sized enterprises (SMEs) in rural India. The
program provides loans, guarantees, and other financial products to SMEs, and also provides
technical assistance to help SMEs grow and succeed. - https://disclosures.ifc.org/project-
detail/SII/36347/tata-sme-rural
8. Tata Trusts Non-Farm Rural Livelihoods is a program that works to promote non-farm
livelihoods in rural India by providing training and support to rural entrepreneurs. The
program provides training in a variety of skills, such as business management, marketing,
and financial literacy. - https://www.tata.com/newsroom/community/tata-trusts-non-farm-
rural-livelihoods
9. Integrated Village Development Programme by Tata Sustainability is a program that works to
improve the lives of rural communities in India by providing them with access to clean water,
sanitation, education, healthcare, and other essential services. The program works with local
partners to identify and address the needs of rural communities, and to implement projects
that will have a lasting impact. -
https://www.tatasustainability.com/SocialAndHumanCapital/IntegratedVillageDevelopment
Programme
10. Rural India Solar Microgrids by Tata Power is a program that works to provide solar power to
rural communities in India. The program provides solar panels and other equipment to rural
communities, and also provides training and support to help communities maintain and
operate the solar microgrids. - https://www.tata.com/newsroom/business/rural-india-solar-
microgrids-tata-power
11. Tata Chemicals Society for Rural Development by Okhai is a program that works to promote
sustainable livelihoods for rural women in India. The program provides training and support
to rural women, and also helps women market their products. -
https://okhai.org/pages/tata-chemicals-society-for-rural-development
12. Tata Motors to Deploy Mobile Showrooms in Rural Areas is an article from the Economic
Times that reports on Tata Motors' plans to deploy mobile showrooms in rural areas of
 India. The mobile showrooms will allow Tata Motors to reach out to rural customers who
may not be able to travel to a traditional showroom. -
https://economictimes.indiatimes.com/industry/auto/auto-news/tata-motors-to-deploy-
mobile-showrooms-in-rural-areas-to-offer-doorstep-car-buying-experience/articleshow/
89968013.cms
13. Rural Economy Can Be a Starting Point for Revival for India, Says Ratan Tata is an article from
the Economic Times that quotes Ratan Tata, chairman emeritus of Tata Sons, on the
potential of the rural economy to drive India's economic growth. Tata argues that the rural
economy is often overlooked, but that it has the potential to generate significant growth. -
https://economictimes.indiatimes.com/news/economy/policy/rural-economy-can-be-a-
starting-point-for-revival-for-india-ratan-tata/articleshow/78412332.cms
14. Rural India Health Project (RIHP) Aligned with Sustainable Development Goal 3 Set by United
Nations is a blog post by Tata Coffee that discusses the company's RIHP program, which is
aligned with Sustainable Development Goal 3 set by the United Nations. The RIHP program
provides primary healthcare services to rural communities in India. -
https://www.tatacoffee.com/blog-entry/rural-india-health-project-rihp-aligned-sustainable-
development-goal-3-set-united-nations
15. Tata Memorial Centre Rural Outreach Programme by Wadalawalkar Hospital is a program
that provides cancer care to rural patients in India. The program provides free cancer
treatment to rural patients, and also provides education and support to cancer patients and
their families. - https://walawalkarhospital.com/services/onco-care-services/affilliations/
tata-memorial-center-rural-outreach-programme/
16. Rockefeller Foundation and Tata Power Partner for 10,000 Microgrids in Rural India is an
article from CNBCTV18 that reports on a partnership between the Rockefeller Foundation
and Tata Power to deploy 10,000 microgrids in rural India. The microgrids will provide solar
power - https://www.cnbctv18.com/energy/rockefeller-foundation-tata-power-partner-for-
10000-microgrids-in-rural-india-4679521.htm

17. Tata Motors Sees Increasing EV Adoption in Rural India (The Hindu) - Tata Motors is seeing
increasing adoption of electric vehicles (EVs) in rural India. The company's Tiago EV has been
particularly popular in rural areas, with over 20,000 bookings already received. Tata Motors
believes that the rising incomes of rural households, and the increasing availability of
charging infrastructure, are driving the growth of EV adoption in rural India. -
https://www.thehindu.com/business/tata-motors-sees-increasing-ev-adoption-in-rural-
india/article66572049.ece
18. The Tata Group is exploring a number of avenues to do business in rural markets. The group
is looking to partner with local businesses, and to develop products and services that meet
the needs of rural consumers. Tata is also looking to invest in infrastructure projects in rural
areas, such as roads, power, and water. -
https://www.livemint.com/Companies/NjvgjJhTfDCSoEvdSLppkL/Tata-group-explores-
avenues-to-do-business-in-rural-markets.html
19. The Lakhpati Kisan Program is a program by Tata Trusts that aims to empower rural women
by providing them with training and support to start their own businesses. The program has
been successful in helping women increase their incomes and improve their lives. -
https://www.forbesindia.com/article/bharatiya-vidya-bhavan039s-spjimr/empowered-rural-
women-as-silent-change-agents-learnings-from-the-lakhpati-kisan-program-of-tata-trust/
83581/1
20. Tata Chemicals has inaugurated its first rural BPO in Uttar Pradesh. The BPO will provide
employment opportunities to youth in rural areas. The BPO will offer a variety of services,
including customer service, data entry, and web development. -
https://www.tatachemicals.com/news-room/press-release/Tata-Chemicals-Empowers-the-
Youth-of-Rural-India-First-Rural-BPO-inaugurated-in-Uttar-Pradesh
21. Tata Trusts is a philanthropic organization that has been working to conserve soil in rural
India for over 20 years. The program works in partnership with local communities to
implement a variety of soil conservation measures, - https://indiacsr.in/csr-interview-tata-
trusts-rural-upliftment-efforts-soil-conservation-program/
22. The case “Tata Motors’ Project Neev: Rural Influencer Marketing,” describes India’s biggest
automobile manufacturing company, Tata Motors Ltd. (Tata)’s rural marketing initiative –
Project Neev. As part of the initiative, Tata hired prominent rural people to serve as Tata
Gram Mitras and do word-of-mouth marketing for its vehicle range in far-flung villages with
a population of less than 50,000. -
https://www.icmrindia.org/short%20case%20studies/Marketing%20Management/
CLMM165.htm
23. The Tata Group is a multinational conglomerate that is exploring ways to do business in rural
markets in India. The group is looking to partner with local businesses, and to develop
products and services that meet the needs of rural consumers. Tata is also looking to invest
in infrastructure projects in rural areas, such as roads, power, and water. -
https://www.livemint.com/Companies/NjvgjJhTfDCSoEvdSLppkL/Tata-group-explores-
avenues-to-do-business-in-rural-markets.html