Guidelines & Template New Product Development Assignment

TECHNOLOGY ENTREPRENEURSHIP
(ENT600)

WRITTEN REPORT ON NEW PRODUCT DEVELOPMENT (35%) & Pitching (10%) = 45%

OVERVIEW

The New Product Development (NPD) consists of the activities carried out by firms
or entrepreneurs when developing and launching new products. A new product that
is introduced on the market evolves over a sequence of stages, beginning with an
initial product concept or idea that is evaluated, developed, tested and launched on
the market (Boonz, Allen & Hamilton, 1982)

INSTRUCTIONS

1. This is a group project and the students are required to form groups
comprising of 4 -6 MEMBERS ONLY.

2. Each group needs to identify and develop product/service idea for a

technology based solution using NPD process.

3. The group needs to use Consumer Trends Canvas (CTC) in the idea
development process.

4. The group needs to write and present a final report using the given format.

5. Use Times New Roman 12 or Arial 11 with 1.5 spacing for writing blueprint
report.
6. A letter from lecturer can be prepared to assist the students to visit the
company.
7. The report must be submitted on or before ______________. Failure to do so
will jeopardize the student’s grade for this subject.
 Guidelines & Template New Product Development Assignment

NEW PRODUCT DEVELOPMENT WRITTEN REPORT FORMAT

GUIDELINES
GUIDELINES FOR CONTENTS
Following is a suggested guideline for preparing your case study reports (remember to always use
Harvard Business Style for all formatting and referencing as per the course outline):

1. COVER PAGE
 Company Name
 Student Names, Student ID, Programme and Group
 Lecturer Name

2. TABLE OF CONTENT

3. EXECUTIVE SUMMARY
 If Appropriate – should be written last to focus on key points/findings.

3. INTRODUCTION

 Problem Statement/Issues
 Methodology: Data Collections (Who, Where, When, How)
 Limitations (Limitation of the data collected exp: data collected only in Klang…difficult to get
data from target respondent(teenager in rural area) etc)

4. NEW PRODUCT DEVELOPMENT

4.1 Introduction (Introduction of product/service)
4.2 Classification of NPD (Incremental or radical product/services)
4.3 Customer Trend Canvas
 Idea generation
 Idea Screening
 Market Survey
4.4 New Product Development Process
4.4.1 Research & Development
 The R&D process done for the ideation stage through:
 LR on the current technology used compare to the previous technology used on
the product/services.
4.4.2 Product Design/Features
 Write about product dimensions together with the design of the product and its
architecture (physical design), artistic design (aesthetics) as well as the required
parameters to satisfy the market needs.
4.4.3 Concept Testing
 In concept testing, this is how you communicate (verbal description, Sketch,
Rendering)
 Guidelines & Template New Product Development Assignment

4.4.4 Build Prototype (2D or 3D)

4.4.5 Test Marketing

5. CONCLUSION

Highlight the stages and to determine the feasibility and viability of the product/services for
commercialization

6. REFERENCES

Make sure all references are cited correctly. Recommend that you source interviews, business
journals, periodicals, and textual references as well as some online research. Make sure you
support your ideas with facts and figures. Please try to use your own words and ideas based on
research rather than copy and paste other’s words from the internet.

7. APPENDICES (if any)

Attach any original data that relate to the study, but which would have interrupted the flow of the
main body. All charts, financials, visuals, and other related items can be placed here and
referenced in the report.
 Guidelines & Template New Product Development Assignment

NEW PRODUCT DEVELOPMENT TEMPLATE

COVER PAGE

NPD TITLE

Faculty :

Program :

Program Code :

Course :

Group Members :

Submitted to

Dr. Yasmin Kamall Khan

Submission Date

xx December 20xx
 Guidelines & Template New Product Development Assignment

TABLE OF CONTENTS

Page

1.0 EXECUTIVE SUMMARY

2.0 INTRODUCTION

3.0 TECHNOLOGY DESCRIPTION

4.0 NEW PRODUCT DEVELOPMENT

4.1 Definition
4.2 Classification of NPD
4.3 Customer Trend Canvas
4.4 New Product Development Process
4.3.1 Research & Development
4.4.1 Product Design/Features
4.4.2 Concept Testing
4.4.3 Build Prototype (2D or 3D)
4.4.4 Test Marketing

5.0 CONCLUSION

6.0 APPENDICES