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JULIA DANTAS BEAUTY
BOSS BABE
BREAKTHROUGH
THE ULTIMATE WORKBOOK FOR KICKING BUTT, AND

UNLOCKING AN EXTRAORDINARY LIFE
HEY BOSS BABE!
WELCOME, MY BEAUTIFUL FRIEND.
Growing up, I had a burning desire to help, inspire, and impact people. But, I was a shy person who
also struggled in school, and I ultimately felt like being 'successful' was so far out of reach.
When I was in high school, my appendix ruptured, and I was on life support for several weeks in the
ICU at SickKids Hospital. A month later, I left in a wheelchair and weighed less than 80 pounds. I
had developed a condition called 'Horner's Syndrome,' which meant the nerves in my left eye were
damaged from the medicine and IVs in my neck.
The only real thing that made me feel beautiful was putting on makeup. I'd lay in my bed for hours
watching my favourite Youtube influencers such as Carli Bybel and Jacklyn Hill. I was fascinated at
how makeup could be such a powerful tool; one that began giving me my confidence back. Within
the year, my eye had healed, and I was back up and running. From that point on, putting on
makeup became a part of my daily life.
I always knew I wanted to do something "big," but I didn't know what that would be. One day, I got
the opportunity to be on Kim Kardashian's TV show called Glam Masters. This was the first time I
had travelled alone and the first time I had ever been to Los Angeles. I was terrified, but I knew this
would really help boost my career.
Throughout the months leading up to flying out to LA, I had to rewire and tap into my subconscious
mind. I had to change my identity to step into my power and toss that shy, scared, and self-
conscious girl OUT THE WINDOW.
After I changed my mindset and stepped into this new power, I was able to attract insane
opportunities including working on Lizzo's team for the Grammy's, SNL, the AMA's & the VMA's. I
also became Burberry Beauty's Canadian Makeup Ambassador, and I even launch my very own
Makeup Academy.
I'm going to show you how to unlock your greatness and take MASSIVE action in your personal life
and business. I'll teach you exactly how to find your niche, tap into your target market, and how to
live an EXTRAORDINARY life all through my Empowerment Marketing Method.
I am so excited to watch you step into your power and unlock your badass boss babe SH*T!
Julia Dantas
FOUNDER OF JULIA DANTAS BEAUTY ACADEMY &
THE EMPOWERMENT MARKETING METHOD
LET'S
DREAMtogether
JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY
DREAM WORKSHEET
LET'S DREAM TOGETHER
INSTRUCTIONS: Imagine all of your wildest dreams. Now write them out without any
limitations! Be BOLD, SILLY, and WILD!

DREAM WORKSHEET
PICK TWO DREAMS/GOALS
TO FOCUS ON:
DREAM 1:
Is this
measurable?
DREAM 2:
Can you make

this happen for
yourself?
ACTION PLAN:
What actions do
you need to take
to make this
happen?

DREAM CHECKLIST
INSTRUCTIONS: How can we turn dreams into reality?
I WISH I WAS SUCCESSFUL.

I WISH I COULD TRAVEL ANYWHERE.
I WISH I HAD A COOL CAR & BIG HOUSE.
- I AM BRINGING IN A YEARLY INCOME OF

$XXX,XXX.
- I AM SO BLESSED THAT I CAN TRAVEL ALL OVER

THE WORLD, MULTIPLE TIMES A YEAR.
- I HAVE A 4 BEDROOM HOUSE WITH A POOL,

OUTSIDE SEATING AREA, AND AN AMAZING VIEW.
I CAN'T WAIT TO HOST ALL OF MY FAMILY AND
FRIENDS IN MY VERY OWN PLACE!

DISCOVER YOUR WHY
FINDING YOUR PURPOSE
QUESTION #1: Why do you want to succeed? What is your mission and purpose?
QUESTION #2: Once you reach your goal, what do you want to do?
QUESTION #3: Why is there no option but to reach your goal?

GET TO THE ROOT
YOUR 'WHY'
QUESTION #1: Write a detailed sentence on your 'why' (your purpose).

MEDITATE
EXERCISE #1: RELAXING MEDITATION
BEFORE I FELT... A F T E RA IF T
FEER
L TI. .F
. ELT...
EXERCISE #2: MINDFUL MEDITATION
FEER
L TI. .F
. ELT...
EXERCISE #3: ATTRACTING MONEY MEDITATION
BEFORE I FELT... AFTER A

I F
FTEE
LRT . I. . F E L T . . .

MEDITATE
EXTRA
FEER
L TI. .F
. ELT...
FEER
L TI. .F
. ELT...

I F
FTEE
LRT . I. . F E L T . . .

MEDITATE
EXTRA
FEER
L TI. .F
. ELT...
FEER
L TI. .F
. ELT...

I F
FTEE
LRT . I. . F E L T . . .

MEDITATE
EXTRA
FEER
L TI. .F
. ELT...
FEER
L TI. .F
. ELT...

I F
FTEE
LRT . I. . F E L T . . .

MEDITATE
EXTRA
FEER
L TI. .F
. ELT...
FEER
L TI. .F
. ELT...

I F
FTEE
LRT . I. . F E L T . . .

AN EXTRAORDINARY LIFE
INSTRUCTIONS: What does an extraordinary life look like to you?
WHAT AN AVERAGE LIFE LOOKS LIKE: WHAT AN EXTRAORDINARY LIFE LOOKS LIKE:

TOXIC
Beliefs
TOXIC BELIEFS
INSTRUCTIONS: WHAT ARE THE TOXIC BELIEFS THAT YOU'VE LEARNED TO THINK
ABOUT YOURSELF?
BELIEF 1:
BELIEF 2:
BELIEF 3:
BELIEF 4:
BELIEF 5:

TOXIC BELIEFS
INSTRUCTIONS: GET TO THE ROOT. WHY DO YOU THINK AND FEEL THESE THINGS
ABOUT YOURSELF? IN YOUR LIFE, WHO HAS TOLD YOU THAT YOU CAN'T, OR YOU
WILL NEVER MAKE X AMOUNT OF MONEY AND YOU WILL NEVER BE SUCCESSFUL?
BELIEF 1:
BELIEF 2:
BELIEF 3:
BELIEF 4:
BELIEF 5:

YOUR CHARACTERISTICS
WHAT CHARACTERISTICS DO YOU WHAT CHARACTERISTICS DOES YOUR

CURRENTLY IDENTIFY WITH? BIGGEST INSPIRATION IDENTIFY WITH?

CHANGE YOUR ENVIRONMENT
THINK OF THE CHARACTERISTICS OF THE PEOPLE
THAT YOU YOURSELF WITH
EXERCISE #1:
I WOULD DESCRIBE MY FRIENDS AS...
EXERCISE #2:
WHEN I'M WITH MY FREINDS, I FEEL...
EXERCISE #3:
HOW CAN I CHANGE MY ENVIRONMENT TO CHANGE THE WAY I

FEEL, THINK, AND ACT?

Affirmations
DAILY

DAILY AFFIRMATIONS
SHARE THIS ON YOUR INSTAGRAM &
TAG ME @JULIADANTASBEAUTY
Affirmation 1:
Affirmation 2:
Affirmation 3:
Affirmation 4:
Affirmation 5:
Affirmation 6:
Affirmation 7:

DAILY AFFIRMATIONS
Affirmation 8:
Affirmation 9:
Affirmation 10:
Affirmation 11:
Affirmation 12:
Affirmation 13:
Affirmation 14:

FINDING
YOUR Niche
YOUR NICHE
I WANT YOU TO GET VERY SPECIFIC ON YOUR OFFER!
QUESTION #1: What makes you or your brand different?
QUESTION #2: How could someone connect with you?

YOUR NICHE
I WANT YOU TO GET VERY SPECIFIC ON YOUR OFFER!
QUESTION #1: How could you be more vulnerable and real?
QUESTION #2: How can you position yourself as an expert in your niche area?

HONING IN ON YOUR NICHE
INSTRUCTIONS: Finding the sweet spot by combining 2 or 3 different niches WORKS well!
Write out all of the things that could be your 'niche'.
AREA A
AREA C AREA B

WHO IS YOUR IDEAL
CLIENT?
TARGET MARKET AGE THEIR INTERESTS?
GENDER
THEIR NEEDS?
LOCATION
WHAT DO THEY BUY?
INCOME

WHO IS YOUR IDEAL
CLIENT?
THIS IS AN EXAMPLE OF MY PERSONAL
INSTAGRAM AND TARGET AUDIENCE
TARGET MARKET AGE LOCATION
GENDER THEIR INTERESTS
- MAKEUP
- MAKEUP BY MARIO
- THE MASTERCLASS
- PRO ARTISTS
- LEARNING
- BOSS BABE
- ENTREPRENEUR
- LOOKING TO MAKE MORE $

WHO IS YOUR IDEAL
CLIENT?
HOW TO [WHAT THEY WANT MOST]
WITHOUT [WHAT THEY FEAR MOST]
WHAT COULD YOU OFFER TO HELP SOLVE A PROBLEM

FOR YOUR IDEAL CUSTOMER OR CLIENT?
HOW COULD YOU CHANGE YOUR MESSAGE TO ATTRACT

YOUR IDEAL CLIENT AND SOLVE A PROBLEM THEY ARE
HAVING?

EXTRA VALUE
WHAT COULD YOU OFFER TO YOUR CLIENT OR

CUSTOMER TO ADD EXTRA VALUE?
REFERRAL OFFER DONATIONS
BONUS OFFER FREE SERVICE OR PRODUCT

EXTRA VALUE
WHAT IS YOUR IDEAL CUSTOMER'S END GOAL?
GOAL 1: GOAL 2:
GOAL 3: GOAL 4:

CHECKLIST
IS YOUR
OFFER EASY
TO SEE?
DO YOU
CURRENTLY
OFFER THIS
SERVICE?
IS IT EASY TO FIND
MORE INFORMATION
ON YOUR OFFER?
DO YOU HAVE
DIFFERENT
EXAMPLES OF YOUR
OFFER?
HAVE YOU MADE

THIS PROCESS AS
EASY AND SEAMLESS
AS POSSIBLE?

'GRAM
Master
YOUR 'GRAM AESTHETIC
LET'S MASTER THE 'GRAM
WHAT ARE YOU PERSONALLY DRAWN TO? (COLOURS, SHAPES,

TEXTURES)
HOW DO YOU WANT PEOPLE TO FEEL?
WHAT INSTAGRAM ACCOUNTS DO YOU PERSONALLY LOVE?

INSTAGRAM BIO
SHARE THIS ON YOUR INSTAGRAM &

WHO ARE
YOU?
ARE YOU USING

# OR @?
WHAT IS YOUR
LOCATION?
DO YOU HAVE A
LINK OR CALL TO
ACTION?
WHAT IS YOUR
MARKETING
MESSAGE?

COLLABORATE
BUILD A COMMUNITY
INSTRUCTIONS: WHO COULD YOU COLLABORATE WITH IN YOUR INDUSTRY THAT WOULD
ALSO HAVE THE SAME TARGET AUDIENCE AS YOU?
CONTACT INFO: COLLAB IDEAS?

HASHTAGS
HASHTAGS FOR YOUR NICHE
YOUR SPECIFIC BRANDING HASHTAGS

POINT OF VIEW
'GRAM MASTER
WHAT MAKES YOU WHAT IS A MEANINGFUL

DIFFERENT? WHAT IS YOUR MESSAGE YOU COULD PUSH OR
POINT OF VIEW? TALK ABOUT ON THE 'GRAM?

'GRAM CHECKLIST
LET'S MASTER THE 'GRAM
WHO: WHO AM I POSTING FOR? IS THIS SERVING MY EGO,

FRIENDS, OR FAMILY? IS THIS REACHING MY IDEAL CLIENT?
WHY: IS THIS REACHING MY 'IDEAL CUSTOMER'? WHAT IS

THE PURPOSE BEHIND THE IMAGE? ARE YOU EDUCATING,
TELLING A STORY, OR POSTING JUST TO POST?
HOW: HOW DO I WANT MY AUDIENCE TO FEEL, AND WHAT

ACTION DO I WANT THEM TO TAKE? (EX: 'CLICK THE LINK IN
MY BIO, TAG A FRIEND, COMMENT BELOW')

BEST TIME TO POST
1ST 2ND
NOTES
BEST DAY BEST TIME BEST TIME
JULIADAS
NHTA
ASR .EC O
THM I S| ©
O N2 0Y2O0U JR U ILNI A
S TD
AAGN
R TA AMS &B E A U T Y
TAKING
Action
MONEY MINDSET
I love & am grateful for money because:

RELATIONSHIP WITH
MONEY?
WHAT RELATIONSHIP DO YOU CURRENTLY HAVE WITH MONEY?
NEGATIVE BELIEFS: POSTIVE BELIEFS:

YOUR NEEDS
INSTRUCTIONS: Write out all of your monthly expenses, your bills, travel expenses, personal
care needs, etc.
EXPENSES

YOUR NEEDS
How much money do you NEED to make just to get by?
How much money do you NEED to make to have a great life?
How much money do you NEED to make to have an extraordinary life?
What steps can you put in place today to bring you one step closer to living an
extraordinary life?

TO GET RICH
INSTRUCTIONS: Study what someone who is rich and successful, and is also inspiring to
you, is doing. Read up on them, find any articles that they are in, listen to any interviews or
podcasts they've been on. Then MODEL it.
WHO ARE SUCCESSFUL WHAT ARE THEY DOING

PEOPLE IN YOUR 'NICHE'? DIFFERENTLY?

TAKING ACTION
INSTRUCTIONS: Each month I want you to get very clear on your dollar figure and what
steps you need to take to get there. This helps you visualize the numbers, but also helps you
implement each job into your business.
DATE INCOME GOAL:
WRITE OUT ALL THE WAYS

MONTHLY EXPENSES:
YOU ARE EXPECTING TO MAKE
INCOME THIS MONTH, DOWN
TO THE DOLLAR AMOUNT.
NET PROFIT:
NEW OFFER IDEAS:

NOTES

NOTES

NOTES

NOTES

NOTES

NOTES

LET'S STAY CONNECTED
“UNLEASH your power,
@JULIADANTASBEAUTY
MANIFEST your desires,
I am so freakin' excited that you are ready to
unlock your best and highest self. But it all starts UNLOCK your potential!”
with YOU! I encourage you to watch this program
once a month, or every few months, as a check in
with yourself to truly hold yourself accountable.
I INVITE YOU...
Everything that will unlock an extraordinary life is
in reach! We are raising our FREAKIN' frequency I invite you to continue your learning with me!
together sis'! Want to learn all of my marketing strategies,
including sales funnels, email marketing, and
Thank you for trusting me to guide you through more? Do you want to become a fully
your breakthrough process. Lot's of love! CERTIFIED makeup artist from the comfort of
your own home? Do you want to unlock Pro
Discounts of 40% off with Mac Cosmetics &
Julia Dantas Makeup Forever? Learn more at juliadantas.com.
JULIADANTASBEAUTY INFO@JULIADANTAS.COM JULIADANTAS.COM

"BEING A BOSS
BABE IS NOT A
JOB TITLE,
IT'S A STATE OF
MIND."
@BOSSBABEINC

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JULIA DANTAS BEAUTY

THE ULTIMATE WORKBOOK FOR KICKING BUTT, AND

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

Can you make

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

INSTRUCTIONS: How can we turn dreams into reality?

I WISH I WAS SUCCESSFUL.

- I AM BRINGING IN A YEARLY INCOME OF

- I AM SO BLESSED THAT I CAN TRAVEL ALL OVER

- I HAVE A 4 BEDROOM HOUSE WITH A POOL,

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

QUESTION #3: Why is there no option but to reach your goal?

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

QUESTION #1: Write a detailed sentence on your 'why' (your purpose).

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

EXERCISE #1: RELAXING MEDITATION

EXERCISE #2: MINDFUL MEDITATION

EXERCISE #3: ATTRACTING MONEY MEDITATION

BEFORE I FELT... AFTER A

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

EXERCISE #1: RELAXING MEDITATION

EXERCISE #2: MINDFUL MEDITATION

EXERCISE #3: ATTRACTING MONEY MEDITATION

BEFORE I FELT... AFTER A

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

EXERCISE #1: RELAXING MEDITATION

EXERCISE #2: MINDFUL MEDITATION

EXERCISE #3: ATTRACTING MONEY MEDITATION

BEFORE I FELT... AFTER A

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

EXERCISE #1: RELAXING MEDITATION

EXERCISE #2: MINDFUL MEDITATION

EXERCISE #3: ATTRACTING MONEY MEDITATION

BEFORE I FELT... AFTER A

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

EXERCISE #1: RELAXING MEDITATION

EXERCISE #2: MINDFUL MEDITATION

EXERCISE #3: ATTRACTING MONEY MEDITATION

BEFORE I FELT... AFTER A

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

INSTRUCTIONS: What does an extraordinary life look like to you?

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

WHAT CHARACTERISTICS DO YOU WHAT CHARACTERISTICS DOES YOUR

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

WHEN I'M WITH MY FREINDS, I FEEL...

HOW CAN I CHANGE MY ENVIRONMENT TO CHANGE THE WAY I

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

QUESTION #1: What makes you or your brand different?

QUESTION #2: How could someone connect with you?

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY

QUESTION #1: How could you be more vulnerable and real?

JULIADANTAS.COM | © 2020 JULIA DANTAS BEAUTY