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    Statistik 2

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    audereestyn
    This document analyzes the impact of television and newspaper advertising on weekly gross revenue. It finds: 1) Television advertising alone has a positive impact on weekly gross revenue, explaining 65.3% of revenue. 2) Both television and newspaper advertising together have an even stronger positive impact, explaining 91.9% of revenue. 3) Based on example advertising amounts of 3500 for television and 1800 for newspaper, the model predicts weekly gross revenue of $10,440.03.

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    Statistik 2

    Uploaded by

    audereestyn
    8 views2 pages
    This document analyzes the impact of television and newspaper advertising on weekly gross revenue. It finds: 1) Television advertising alone has a positive impact on weekly gross revenue, explaining 65.3% of revenue. 2) Both television and newspaper advertising together have an even stronger positive impact, explaining 91.9% of revenue. 3) Based on example advertising amounts of 3500 for television and 1800 for newspaper, the model predicts weekly gross revenue of $10,440.03.

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    Statistika

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    This document analyzes the impact of television and newspaper advertising on weekly gross revenue. It finds: 1) Television advertising alone has a positive impact on weekly gross revenue, explaining 65.3% of revenue. 2) Both television and newspaper advertising together have an even stronger positive impact, explaining 91.9% of revenue. 3) Based on example advertising amounts of 3500 for television and 1800 for newspaper, the model predicts weekly gross revenue of $10,440.03.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    8 views2 pages

    Statistik 2

    Uploaded by

    audereestyn
    This document analyzes the impact of television and newspaper advertising on weekly gross revenue. It finds: 1) Television advertising alone has a positive impact on weekly gross revenue, explaining 65.3% of revenue. 2) Both television and newspaper advertising together have an even stronger positive impact, explaining 91.9% of revenue. 3) Based on example advertising amounts of 3500 for television and 1800 for newspaper, the model predicts weekly gross revenue of $10,440.03.

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    © All Rights Reserved
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    of 2

    Theresia Yonica 322022014

    a) Independent variable : Televisions advertising

    Model Summary
    Adjusted R Std. Error of the
    Model R R Square Square Estimate
    1 .808a .653 .595 1.215
    a. Predictors: (Constant), Televisions_advertising

    Coefficientsa
    Standardized
    Unstandardized Coefficients Coefficients
    Model B Std. Error Beta t Sig.
    1 (Constant) 88.638 1.582 56.016 .000
    Televisions_advertising 1.604 .478 .808 3.357 .015
    a. Dependent Variable: Weekly_gross_revenue

    y = 88,63 + 1,604x + ԑ
    b) Independent variable : Televisions advertising & Newspaper advertising

    Model Summary
    Adjusted R Std. Error of the
    Model R R Square Square Estimate
    1 .959a .919 .887 .643
    a. Predictors: (Constant), Newspaper_advertising,
    Televisions_advertising

    Coefficientsa
    Standardized
    Unstandardized Coefficients Coefficients
    Model B Std. Error Beta t Sig.
    1 (Constant) 83.230 1.574 52.882 .000
    Televisions_advertising 2.290 .304 1.153 7.532 .001
    Newspaper_advertising 1.301 .321 .621 4.057 .010
    a. Dependent Variable: Weekly_gross_revenue

    Y = 83,23 + 2,29x1 + 1,30x2 + ԑ


    c) Y = 83,230 + 2,290x1 + 1,301x2 + ԑ
    Terdapat pengaruh positif Televisions Advertisment (x1) terhadap Gross weekly Revenue (y)
    (0,001 < 0,05)
    Terdapat pengaruh positif Newspaper Advertisement (x2) terhadap Gross weekly revenue (y)
    (0,010 < 0,05)
    d) Dari spss dapat dilihat jika hanya Televisions Advertisement pengaruhnya sebesar R = 65,3%.
    Namun jika dengan 2 faktor (television advertisement dan newspaper advertisement)
    pengaruhnya lebih besar R = 91,9%. Jadi 91,9% pendapatan kotor tiap minggunya sangat
    berpengaruh dari banyaknya Televisions Advertisement dan Newspaper Advertisement.
    e) Y = 83,230 + 2,290(3500) + 1,301(1800)
    Y = 83,230 + 8015 + 2341,8
    Y = 10.440,03

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