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Test Bank For Essentials of Marketing Research A Hands On Orientation Naresh K Malhotra
Test Bank For Essentials of Marketing Research A Hands On Orientation Naresh K Malhotra
Test Bank For Essentials of Marketing Research A Hands On Orientation Naresh K Malhotra
Naresh K Malhotra
6) The alternative courses of action available to the DM is one of the issues discussed with the
decision maker during the problem audit.
Answer: TRUE
Diff: 2
AACSB: Written and oral communication
Objective: 2
2
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7) Secondary data are data collected for some purpose other than the problem at hand.
Answer: TRUE
Diff: 2
AACSB: Application of knowledge
Objective: 2
9) According to the text, primary data are an economical and quick source of background
information.
Answer: FALSE
Diff: 2
AACSB: Reflective thinking
Objective: 2
10) Data originated by the researcher specifically to address the research problem are called
primary data.
Answer: TRUE
Diff: 2
AACSB: Reflective thinking
Objective: 2
11) Pilot surveys contain fewer open-ended questions than large-scale surveys.
Answer: FALSE
Diff: 3
AACSB: Reflective thinking
Objective: 2
13) Qualitative research is based on large samples and involves statistical analysis.
Answer: FALSE
Diff: 2
AACSB: Reflective thinking
Objective: 2
3
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14) The political environment is a factor that comprises the environmental context of the
problem.
Answer: FALSE
Diff: 3
AACSB: Application of knowledge
Objective: 3
15) Buyer behavior is a body of knowledge that tries to understand and predict consumers'
reactions based on an individual's specific characteristics.
Answer: TRUE
Diff: 2
AACSB: Application of knowledge
Objective: 3
16) According to the text, buyer behavior is a central component of the environmental context of
the problem.
Answer: TRUE
Diff: 2
AACSB: Reflective thinking
Objective: 3
17) General economic conditions are considered elements of the legal environment.
Answer: FALSE
Diff: 2
AACSB: Reflective thinking
Objective: 3
18) Marketing and technological skills are considered elements of the environmental context.
Answer: TRUE
Diff: 2
AACSB: Application of knowledge
Objective: 3
19) The problem confronting the decision maker is typically referred to as the marketing research
problem.
Answer: FALSE
Diff: 2
AACSB: Reflective thinking
Objective: 4
20) The management decision problem asks what information is needed and how it can best be
obtained.
Answer: FALSE
Diff: 2
AACSB: Application of knowledge
Objective: 4
4
Copyright © 2015 Pearson Education, Inc.
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