Introduction: Nike is a market leader in athletic footwear, clothing, gear, and

accessories worldwide. Originally known as Blue Ribbon Sports, the firm was
established in 1964 and changed its name to Nike, Inc. in 1971. Since then, it has
grown to be one of the most well-known and powerful companies in the world.
The inventive goods, fascinating marketing strategies, and dedication to
empowering athletes and encouraging everyone to reach their best potential are
all factors in Nike's success.
Athleticism, performance, and tenacity serve as the cornerstones of the Nike
brand identity. Its recognisable "Just Do It" slogan and swoosh logo have come to
represent the company and the quest of greatness. The company's goods are
suitable for a variety of sports and activities, providing athletes and enthusiasts
with cutting-edge innovations, comfort, and style.

Here are the key components of Nike's marketing strategy:

• Strong branding: Nike has a strong brand identity that is built on its association
with athletic achievement and success. The company's branding is characterized
by its iconic "Swoosh" logo, the "Just Do It" slogan, and its association with top
athletes.
• Product innovation: Nike is constantly innovating its products to stay ahead of
the competition. The company invests heavily in research and development, and
it is known for its innovative designs and technologies.
• Celebrity endorsements: Nike has a long history of using celebrity
endorsements to promote its products. The company has partnered with some of
the biggest names in sports, music, and entertainment, and these endorsements
have helped to boost Nike's brand awareness and sales . For example, Nike's
partnership with Michael Jordan helped to make the Air Jordan brand one of the
most successful shoe lines of all time.
• Digital marketing: Nike is a leader in digital marketing. The company uses a
variety of digital channels to reach its target audience, including social media,
search engine marketing, and email marketing.
• Sponsorships: Nike sponsors a wide range of sporting events and
organizations. These sponsorships help to put Nike's products in front of a large
audience and to associate the company with positive images of athleticism and
success
• Global Reach: Nike operates on a global scale, tailoring its marketing efforts to
different regions while maintaining a consistent brand message. They adapt to
local cultures, languages, and sporting events to connect with diverse consumer
bases.
• Corporate Social Responsibility (CSR) : Nike's CSR and corporate
governance programs center on providing a healthy and tolerant work
environment for all employees. To that end, the company invests in promoting a
work environment that celebrates diversity and inclusion.

Ans to the question No : 2

Nike is one of the most successful brands in the world, and its strengths are many. However,
no company is perfect, and Nike has some weaknesses as well.

• Strong brand: Nike has one of the strongest brands in the world. The company's
"Just Do It" slogan is iconic, and its products are synonymous with athletic
achievement and success. Nike's brand is so strong that it can command a
premium price for its products.
• Product innovation: Nike is constantly innovating its products to stay ahead of
the competition. The company invests heavily in research and development, and
it is known for its innovative designs and technologies. This has helped Nike to
maintain its position as a leader in the sportswear industry. For example, Nike
was the first company to introduce Fly knit technology, which is a lightweight and
flexible material that is used in many of its shoes.
 • Global reach: Nike has a global reach, with operations in over 170 countries.
This gives the company a large market to sell its products to. Nike's products are
available in almost every country in the world, and the company is constantly
expanding its reach into new markets.
• Strong marketing: Nike has a strong marketing team that is very effective at
promoting the company's products. The company uses a variety of marketing
channels, including advertising, social media, and sponsorships. Nike's
marketing campaigns are often highly creative and effective, and they have
helped the company to reach a global audience. For example, Nike's "Dream
Crazy" campaign featuring Colin Kaepernick was one of the most successful
marketing campaigns of all time.

Despite its strengths, Nike also faces certain weaknesses:

• High prices: Nike's products are often priced higher than those of its
competitors. This can be a barrier for some consumers who are looking for more
affordable options. However, Nike's high prices are also a reflection of the quality
of its products and the strength of its brand.
• Dependence on a few key products: Nike's revenue is heavily dependent on a
few key products, such as its Air Jordan line of sneakers. This makes the
company vulnerable to changes in demand for these products. For example, if
the popularity of the Air Jordan line were to decline, it would have a significant
impact on Nike's bottom line.
• Labor practices: Nike has been criticized for its labor practices in some of its
factories. The company has taken steps to improve its labor practices, but it is
still an ongoing issue. Nike has been accused of using sweatshops and child
labor in its factories. This has damaged the company's reputation and led to calls
for a boycott of Nike products.

Overall, Nike is a strong company with a number of strengths. However, it also has
some weaknesses that it needs to address in order to maintain its success. The
company needs to find ways to make its products more affordable, reduce its
dependence on a few key products, and improve its labor practices. If Nike can address
these issues, it will be well-positioned to continue its success in the years to come.