Clean Sweep Tissue

“Smood Wid it”

Group Members
• Sushauna Sankey
• Sahi Newman
• Kayla Samuels
• Mark Facey
• Micah Sanson
The Feasible Business Idea
• Product- Tissue
Market Analysis:
1. Market Size and Trends: Assess
the size of the tissue market,
growth patterns, and potential
niches.
2. Target Audience: Identify the
demographics and preferences of
the target consumers.
3. Competitive Analysis: Evaluate
existing tissue brands, their market
share, strengths, weaknesses, and
pricing strategies.
Product and Branding:
1. Product Development: Define the range of
tissue products (e.g., tissues, paper towels)
and their unique selling points.
2. Branding Strategy: Develop a brand identity,
including the brand name, logo, packaging,
and messaging to differentiate the brand in the
market.
Operational Plan:
1. Supply Chain Management: Determine the
sourcing of raw materials, production, and
distribution channels.
2. Manufacturing and Production
Costs: Analyze the costs involved in
production, packaging, and quality control.
3. Regulatory Compliance: Ensure compliance
with local and international standards and
regulations in the tissue industry.
The Feasible Business Idea Cont’
Financial Projections:
1. Capital Projection: Accessing a loan
from a financial organization.
2. Revenue Projections: Forecast sales
based on market analysis, pricing
strategies, and market penetration.
3. Cost Estimation: Calculate startup
and operational costs, including
production, marketing, and distribution.
4. Profitability Analysis: Evaluate
potential profit margins, return on
investment, and break-even points.
Marketing and Sales Strategy:
1. Promotion and Advertising: Develop a
marketing plan encompassing online,
traditional, and social media channels.
2. Distribution Channels: Define the
channels (e.g., retail stores, online sales) to
reach the target market effectively.
3. Customer Engagement: Create strategies
to engage and retain customers through
loyalty programs, discounts, or unique
offerings.
The Business Structure & Idea Generation
• This company Pasco Ltd will be
operated as a partnership
consisting of five (5) persons.
• Brainstorming
• Force Field Analysis
• Partnership: A business owned by two (2) to
twenty (20) individuals who share profits,
limited liabilities.
• Brain storming: This involves creating ways at
gathering data and problem solving arriving at
various situations and unique situations by
using groups comprising of both subjects
experts and novice.
• Force Field Analysis: Is a strategy that a
business use to assist with their business
design making process in the context of
strategic planning identifying goals and
objectives.
 Self Assessment
• The business is long-term as the partners aim to operate the business
for more than a decade.
• The individuals will be operating the business fulltime.
• The partners acknowledge that they will be taking a risk as they are
resigning from their fulltime jobs to become entrepreneurs for this
business venture.
Environment Assessment
• One of the partners inherited a lot of land that had a old outlet built on
it. The entrepreneurs will then renovate the old building to become the
outlet aswell as the factory where customers will come to purchase the
tissue.
• Using the capital from the loan, the partners used the money to
renovate the buildings where the products will be manufactured.
• Keeping up with Health Codes, the entrepreneurs called a inspector to
inspect and service the building to ensure that the factory is abiding by
the codes and laws of the land.