Brainstormer - Lily Cave

Scribe - Ashleigh Cameron

Researcher - Savannah Jackson
Analyzer - Austin
Speaker - Tamia

Brainstorming-
- 1950s ad about ties
- Split image
- One side says “show her its a man’s world” with a man in bed being served by a
women with a tie on. The other said says “show him its a women’s world” with a
women in bed being served by a man and she is also wearing a tie.
- Ad by Van Heusen
- The left side has the men in bed looks older
- Right side has the women in bed looks newer
- Equal rights

The picture described is an old ad made back in the 1950s. The ad is about ties and was
created by the one and only famous Van Heusen. The picture has two different sides with two
different meanings. The left side says “show her it's a man’s world” with a man in bed being
served by a woman with a tie on. The right side says “show him it’s a woman's world” with a
woman in bed being served by a man and the woman is also wearing a tie (just as it is on the
left side). The picture as a whole is showing that everyone has equal rights in our country, no
matter your race, gender, sexuality, or nationality. According to Keith Grant-Davie, there are a
series of steps and questions asked to discover the exigence of a rhetorical situation. He
declares, “...rhetors who can define the fundamental issues represented by a superficial subject
matter…is in a position to maintain decisive control over the field of debate, “ (Grant-Davie,
267). This quote connects to the ad since the creator of it, Van Heusen, has the power to voice
his view on equal rights in our country. The ad is the superficial subject matter and only the
creator’s take on the fundamental issue of equal rights is expressed by showing opposite roles
of men and women together. The use of rhetoric is shown with Van Heusen being the rhetor
and the demonstration of equal rights being the exigence.