ENT530 IDEA DEVELOPMENT

YoUr HeAlThY SnAcK

100% NaTuRaL
By MuHaMmAd AiDiL AzHaR BiN MoHd RaDzI
2019862976
TABLE OF CONTENT

TITLE PAGE

1.0 INTRODUCTION 1
2.0 TIMELINE OF PROJECT COMPLETION 2-3
3.0 GREEN FOOD LOGO 4-5
4.0 PACKAGING 6-7
5.0 PROMOTION 8-10
• ABOVE THE LINE
• THROUGH THE LINE
• BELOW THE LINE
INTRODUCTION
Our opportunity at Green Food is to fill gaps in the healthy snack food
industry. We promise to develop ground-breaking snacks that combine two
polar opposites of the health spectrum: healthy chips and tasty flavours. Our
goal is to end the cycle of childhood obesity and encourage adults to live
healthy lives. We provide our consumers with the most important natural
benefits that nature has to offer.

Our motto is “We are what we eat”. The food we consume actually
shapes who we are and has an impact on our physical, mental, and emotional
health. Mantra has become an integral aspect of a company's identity. Mantra
might include more than just names or images to express the core idea
underlying them all.

1
 TIMELINE OF PROJECT COMPLETION

PREPARATION INCUBATION INSIGHT

• Meetine and • Divide Jobs for • Create Green

discussion sessior each team, Food logo, slogan.
with management management,
team to ideas. design and market- • Make a list of
requirement before ing. sellers and agents.
Green Food
launching. • Sketch out • Photograph
concept ideas for Green Food
• Conduct research 1ogo, packaging product for
for Green Food and website promotional and
product, pricing, interface. advertising
marketing and purpose.
doversements. • Finalize the
concept to be • Management
• Briefine and executed Green team monitoring
discussion with Food product and quality check
project teams for design and on products.
concept from last packaging.
research. • Marketing team
• Developing ideas gathering materlal
for promotion and to distribute to
advertising Green sellers and selling
Food product. agents

• Hire website • Prepared the

development beta version of the
company to create website for testing
Green Food phrase.
website.

STAGE 1 STAGE 2 STAGE 3

2
TIMELINE OF PROJECT COMPLETION

EVALUATION ELABORATE

• Troubleshooting • Complete the

process; correcting website developing
the errors. process.

• Final check on • Complete

Green Food setting up social
launching media channels.
preparation.
• Complete
• Ships Green Food delevering first
products to batch rr product
selected school selected school
and agent and agent.

• Setting up social • Complete setting

media accounts on online shops.
channel: Facebook
and Instagram

• Registered
Green Food
on online shops

STAGE 4 STAGE 5

3
 GREEN FOOD LOGO

#007438 #3baa38 #ffffff #e40231

4
GREEN FOOD LOGO GUIDELINE

Light background

Dark background Official colour background

5
 PACKAGING
Packaging layout

18cm

11cm

ingredient:
L o r e m I p s u m i s s i m p ly d u m m y t e x t o f t h e p r i n t i n g a n d t y p e s e t t i n g
i n d u s t r y. L o r e m I p s u m h a s b e e n t h e i n d u s t r y ' s s ta n d a r d d u m m y
text ever since the 1500s, when an unknown printer took a galley
of type and scrambled it to make a type specimen book.

L o r e m I p s u m i s s i m p ly d u m m y t e x t o f t h e p r i n t i n g a n d t y p e s e t t i n g
i n d u s t r y. L o r e m I p s u m h a s b e e n t h e i n d u s t r y ' s s ta n d a r d d u m m y
text ever since the 1500s, when an unknown printer took a galley
of type and scrambled it to make a type specimen book.

6
PACKAGING
Packaging mockup for Green Food snack. Using ziplock packaging to maintain
product quality and easy to store.

7
 PROMOTION ABOVE THE LINE

40 feet

10 feet

Green Food billboard at Federal Highway

8
PROMOTION THROUGH THE LINE

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LEARN MORE

Green Food website

Green Food Facebook banner

9
 PROMOTION THROUGH THE LINE

Green Food roll-up banner at school canteen

Green Food bus stop poster infront of the school

10
ThAnK YoU