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  • ASD (Version 1)

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    The document provides marketing budget and target data for selling skincare products online. It estimates that with a budget of $110,000, 6,753 customers could be acquired through paid ads, generating $125,000 in revenue at a 20% gross margin. Key metrics like cost per click, lead, and customer are estimated, with the goal of a 12% return on investment. Product-level sales targets and budgets are also outlined.

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    The document provides marketing budget and target data for selling skincare products online. It estimates that with a budget of $110,000, 6,753 customers could be acquired through paid ads, generating $125,000 in revenue at a 20% gross margin. Key metrics like cost per click, lead, and customer are estimated, with the goal of a 12% return on investment. Product-level sales targets and budgets are also outlined.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    Download as xlsx, pdf, or txt
    8 views4 pages

    ASD (Version 1)

    Uploaded by

    kevin.yoel2706
    The document provides marketing budget and target data for selling skincare products online. It estimates that with a budget of $110,000, 6,753 customers could be acquired through paid ads, generating $125,000 in revenue at a 20% gross margin. Key metrics like cost per click, lead, and customer are estimated, with the goal of a 12% return on investment. Product-level sales targets and budgets are also outlined.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 4

    COST PER CLICK BUDGET FOR 200 PRODUCT

    RANGE PRICE 50.000 S/D 150.000


    AVERAGE PRICE 125,000

    BASED ON DATA 2022


    TARGET /CUSTOMER BUYING SKINCARE 10,000
    AVG CUST PURCHASING POWER 200000 9,300
    AVG CUST PURCHASING POWER 500000 100
    AVG CUST PURCHASING EVERY DAY 600
    AVG CUST BUYING ON ECOMMERCE 5,700

    BASED ON DATA 2022 FOR PRODUCT


    FACE MOIST 19% 1,900
    SUNBLOCK CREAM 22% 2,200
    FACE SERUM 21% 2,100
    EYE CREAM 26% 2,600
    PEEL OFF MASK 12% 1,200
    TOTAL 100% 10,000

    MINIMUM COST CPC ECOMMERCE PRICE AVG PRODUCT


    ADS 200-1000 70,000 200
    PRODUCT SERUPA 150-500 40,000 200
    TOTAL 110,000

    CONVERSION 10%
    IMPRESSION 402
    CTR 8%
    VISIT 32.16
    VISIT TO LEADS 70%
    LEADS 22.512
    LEADS TO CUSTOMER 30%
    CUSTOMER 6.7536
    COST
    TOTAL COST 110,000
    CPM 273,632
    CPC 3,420
    COST PER LEAD 4,886
    COST PER CUSTOMER 16,288
    MARGIN
    COGS (ESTIMATE KARENA NGGAK TAU ) 100,000
    REVENUE 125,000
    GROSS PROFIT 25,000
    MARGIN 20 PERCENT
    REVENUE
    REVENUE 125,000
    ROI 12 PERCENT
    REVENUE PER CLICK
    REVENUE PER LEAD
    REVENUE PER CUSTOMER
    ORDERS PER CUSTOMER *EST 2
    CUSTOMER LTV
    TOTAL REVENUE 250,000
    BUDGET ADS IMPRESSION
    PRODUCT USING ADS AVG PRICE SELLING TARGET PENJUALAN
    5% 10% 5%
    100 125,000 150,000,000 7,500,000 15,000,000 107.1428571
    100 125,000 75,000,000 3,750,000 7,500,000 93.75
    200 225,000,000 11,250,000 22,500,000 200.8928571
    IMPRESSION CTR 2% TOTAL COST
    10% 5% 10% 5% 10%
    214.2857 2.142857 4.285714 7,500,000 15,000,000
    187.5 1.875 3.75 3,750,000 7,500,000
    402 4 8 11,250,000 22,500,000

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