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Essay 3 Draft 1 1
Essay 3 Draft 1 1
Essay 3 Draft 1 1
Rachel Zavala-Salazar
Professer Bustamamante
English1301-104
11 November 2023
As more and more information is found within neuroscience, researchers must find ways
to successfully communicate their arguments or claims supporting past, current, and new
Vartanian, we discover that. The article focuses on the neuroscience of aesthetics. It intends to
communicate this to other neuroscientists looking for a deeper understanding of the connection
between neurological functions and aesthetic experiences or how the brain processes visually
aesthetic experiences. Here, The authors successfully argue the existing claim that visually
aesthetic experiences stem from the brain and its structures. They do this by using graphs to
allow the reader to visualize better what functions they are discussing, knowledgeable language
to assume that their audience is educated in the subject, reinforcing who this article was made
To begin with, The author uses graphs to visualize better where in the brain aesthetics is
processed. The article focuses on attempting to demonstrate that aesthetics and how we feel
towards them come directly from processing parts of the brain and goes on to prove this by
providing graphs, precisely one indicating the different parts of the brain and their functions and
another showing specific areas actively processing aesthetic information. Further, In this article,
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we are presented with a brain graph with different parts color-coded in blue, pink, yellow, green,
purple, red, and orange. These colors represent the other areas of the brain, which are, according
174.) The report also expands on these structures and their function in the caption, “The more
sensory system involves the lateral sector of the orbitofrontal cortex (OFC) and includes the
lateral portions of BA 11 and 13, BA 47/12 (A and C, purple)...anterior insula (D, yellow)..
basolateral (BL) ..amygdala” (Chatterjee Anjan and Oshin Vartanian. pg 175). The other graph
consists of the two sides of the brain color-coded in orange, yellow, and blue. This figure
contains a caption stating, “The DMN is represented in orange, whereas the external attention
network is represented in blue. These two networks are anticorrelated..”(Chatterjee Anjan and
Oshin Vartanian. pg 179). indicating that the activity is displayed by color. This strategy is
effective for the author’s argument since it visualizes the claim the authors are making those
providing a visual display of their argument, they give the audience evidence and reasoning for
their opinion. This allows the authors to essentially put their arguments into a visual that not only
shows their audience context to their claim but also to understand where all the function they are
discussing is happening.
In addition, The author uses language that can allow the audience to assume the authors
are knowledgeable. Since the article’s argument pertains to neuroscientific functions in terms of
aesthetics, it is expected that the authors would know the subject to a certain degree. Therefore,
the authors use terms and language niche to neuroscience, allowing the audience to assume the
authors know the subject they’re arguing about, and the authors themselves presume their
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audience is educated on the topic as well. The language that pertains to neuroscience can be
found throughout the article, but specifically found when the authors describe the technology
used within neuroscience to analyze the brain, “in particular functional magnetic resonance
imaging (fMRI)—it is important to highlight some of the basic limitations of this approach. First
Anjan and Oshin Vartanian. Pg 173) When describing the part of the brain that processes details
in human faces, “Specifically, Biederman and colleagues observed that cortical -opioid
receptor density is greatest in those parts of the ventral visual pathway that
process…”(Chatterjee Anjan and Oshin Vartanian. Pg.175).By using language that pertains to
professionals or people who are educated in the world of neuroscience, the author is using a
rhetorical technique that is an example of ethos since it displays the knowledge and, therefore,
the credibility of the subject. Using this language, the authors make a convincing argument by
allowing the audience to trust that they know what they are arguing, making it more believable
and likely to persuade readers. The authors’ usage of this rhetorical strategy appeals to other
neuroscientists/neurologists by allowing them to read more information without taking the time
to explore and divulge the meanings, structures, and functions of each technology and part of the
brain mentioned. By using knowledgeable language, they reinforce the idea that they are credible
writers, making their argument more convincing by using ethos to present their credibility and
Moreover, The authors use past research on this topic to reinforce their argument and
provide a credible source demonstrating the usage of ethos. To make themselves and their
argument more credible to their audience, the authors use past research on the neuroscience of
aesthetics to fortify their argument and signify that their evidence comes from a believable place.
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The authors show previous research when they begin to divulge the history of their topic,
showing that it has been investigated before by a credible source, “The publication of Gustav
Theodor Fechner’s Vorschule der Aesthetik in 1876 marks the beginning of psychological
exists between the physical properties of stimuli and the sensations that they cause.” (Chatterjee
& Vartanian pg. 173). This statement proves to the audience that there have been previous
studies on the neuroscience of aesthetics. This usage of past research exemplifies ethos because
the preceding analysis has been done successfully, demonstrating that they have reason to justify
this argument in their article. Using these past scholarships, they can show that they’re
dependable research for future studies since they are certified to discuss the neuroscience of
aesthetics and use past studies like the one mentioned to support their argument better. By using
ethos through past research and claims on the author’s topic, they reinforce the idea that this is
worth developing future investigation for and current analysis, therefore aiding in making a
convincing argument by providing credibility. By proving their credibility when using past
research, which demonstrates that their argument is accurate and worth doing the research for,
future research done on neuroaesthetics. The authors use this rhetorical appeal to establish their