‭Study of Communication Barriers in the‬

‭Bhagalpur Silk MSME Industry‬

‭submitted to‬
‭Indian Institute of Information Technology, Kalyani‬
‭for partial fulfilment of degree of‬
‭Bachelor of Technology‬
‭In‬‭Computer Science and Engineering‬
‭By‬

‭ ayush Gupta (661)‬

A
‭Ashish Kumar (678)‬
‭Hamdaan Ali (698)‬
‭Harsh Kumar Singh (699)‬
‭Vishal Kashyap (767)‬

‭Under the supervision of‬

‭Dr. Debashish Dutta‬

‭Department of Computer Science and Engineering‬

‭Table of Contents‬

‭Overview‬‭..............................................................................................................‬‭3‬
‭Motivation‬‭...........................................................................................................‬‭5‬
‭Literature‬‭Review‬‭.................................................................................................‬‭7‬
‭Method‬‭of‬‭Analysis‬‭..............................................................................................‬‭8‬
‭Questionnaire‬‭Design‬‭and‬‭Justification‬‭................................................................‬‭9‬
‭Statistical‬‭Analysis‬‭and‬‭Conclusions‬‭...................................................................‬‭11‬
‭Discussions‬‭and‬‭Future‬‭Scope‬‭............................................................................‬‭14‬
‭Acknowledgements‬‭...........................................................................................‬‭15‬
‭References‬‭.........................................................................................................‬‭1‬‭6‬

‭2‬
‭Overview‬
T‭ he‬ ‭Bhagalpur‬ ‭Silk‬ ‭Micro,‬ ‭Small,‬ ‭and‬ ‭Medium‬ ‭Enterprises‬ ‭(MSME)‬ ‭sector‬
‭within‬ ‭the‬ ‭Indian‬ ‭economic‬ ‭landscape‬ ‭is‬ ‭characterized‬ ‭by‬ ‭its‬ ‭pronounced‬
‭dynamism‬ ‭and‬ ‭operational‬ ‭versatility.‬ ‭This‬ ‭sector‬ ‭distinguishes‬ ‭itself‬
‭through‬‭its‬‭nominal‬‭investment‬‭prerequisites,‬‭operational‬‭adaptability,‬‭and‬
‭geographical‬ ‭mobility.‬ ‭Notably‬ ‭active,‬ ‭it‬‭serves‬‭as‬‭a‬‭substantial‬‭contributor‬
‭to‬ ‭domestic‬ ‭production,‬ ‭fostering‬ ‭entrepreneurial‬ ‭acumen,‬ ‭catalysing‬
‭innovation,‬‭fuelling‬‭GDP‬‭growth,‬‭ensuring‬‭equitable‬‭regional‬‭development,‬
‭and‬ ‭augmenting‬ ‭export‬ ‭revenues.‬ ‭The‬ ‭Bhagalpur‬ ‭Silk‬‭MSME‬‭sector‬‭plays‬‭a‬
‭pivotal‬ ‭role‬ ‭in‬ ‭promoting‬ ‭economic‬ ‭diversification,‬ ‭sustaining‬ ‭social‬
‭equilibrium,‬ ‭fostering‬ ‭private‬ ‭sector‬ ‭expansion,‬ ‭and‬ ‭enhancing‬ ‭overall‬
‭competitiveness.‬ ‭Given‬ ‭the‬ ‭prevalence‬ ‭of‬ ‭labour-intensive‬ ‭enterprises‬‭and‬
‭low‬ ‭capital‬ ‭investments,‬ ‭the‬ ‭Bhagalpur‬ ‭Silk‬ ‭MSME‬ ‭sector‬ ‭emerges‬ ‭as‬ ‭a‬
‭significant‬ ‭catalyst‬ ‭for‬ ‭employment‬ ‭generation,‬ ‭particularly‬ ‭in‬ ‭less‬
‭developed regions.‬
‭India‬ ‭stands‬ ‭as‬ ‭a‬ ‭unique‬ ‭nation,‬ ‭renowned‬ ‭for‬ ‭its‬ ‭profound‬ ‭cultural‬
‭heritage,‬ ‭historical‬ ‭landmarks,‬ ‭distinctive‬ ‭ethnic‬ ‭textiles,‬ ‭and‬ ‭exceptional‬
‭handicrafts‬ ‭that‬ ‭garner‬ ‭global‬ ‭acclaim.‬ ‭Within‬ ‭this‬ ‭tapestry,‬ ‭the‬ ‭Indian‬
‭textiles‬ ‭and‬‭apparel‬‭industry‬‭emerges‬‭as‬‭a‬‭cornerstone,‬‭making‬‭substantial‬
‭contributions‬‭to‬‭the‬‭nation's‬‭economy‬‭in‬‭terms‬‭of‬‭output,‬‭foreign‬‭exchange‬
‭earnings,‬ ‭and‬ ‭employment‬ ‭generation.‬ ‭Constituting‬ ‭approximately‬ ‭4%‬ ‭of‬
‭the‬‭global‬‭Textile‬‭and‬‭clothing‬‭market,‬‭7%‬‭of‬‭industrial‬‭production‬‭by‬‭value,‬
‭2%‬‭of‬‭the‬‭GDP,‬‭and‬‭15%‬‭of‬‭the‬‭country's‬‭export‬‭revenues,‬‭the‬‭Indian‬‭textile‬
‭and‬ ‭clothing‬ ‭sector‬ ‭holds‬ ‭paramount‬ ‭significance.‬ ‭The‬ ‭Bhagalpur‬ ‭Silk‬
‭industry,‬‭a‬‭distinctive‬‭contributor‬‭to‬‭this‬‭sector,‬‭epitomizes‬‭a‬‭rich‬‭legacy‬‭and‬
‭craftsmanship,‬ ‭playing‬ ‭a‬ ‭pivotal‬ ‭role‬ ‭in‬ ‭shaping‬ ‭both‬ ‭national‬ ‭and‬
‭international fashion landscapes.‬

‭ hagalpur‬ ‭Silk‬ ‭fabrics‬ ‭have‬ ‭garnered‬ ‭global‬ ‭acclaim,‬ ‭but‬ ‭beneath‬ ‭the‬
B
‭surface‬ ‭of‬ ‭this‬ ‭industry's‬ ‭sheen‬ ‭lies‬ ‭a‬ ‭less‬ ‭illuminated‬ ‭aspect,‬ ‭casting‬ ‭the‬
‭existence of its craftsmen into obscurity.‬

S‭ ituated‬ ‭on‬ ‭the‬ ‭banks‬ ‭of‬ ‭the‬ ‭river‬ ‭Ganga‬ ‭in‬ ‭Eastern‬ ‭Bihar,‬ ‭Bhagalpur,‬ ‭a‬
‭historically‬ ‭significant‬ ‭town,‬ ‭once‬ ‭held‬ ‭the‬ ‭distinction‬ ‭of‬ ‭being‬ ‭the‬ ‭major‬
‭trade‬‭centre‬‭of‬‭Eastern‬‭India.‬‭Renowned‬‭for‬‭its‬‭unique‬‭silk‬‭fabrics‬‭known‬‭as‬
‭'Tussah'‬ ‭or‬ ‭'Tusser,'‬ ‭the‬ ‭city‬ ‭has‬ ‭a‬ ‭rich‬ ‭tradition‬ ‭of‬ ‭silk‬ ‭weaving‬ ‭that‬ ‭dates‬
‭back‬ ‭over‬ ‭200‬ ‭years.‬ ‭Bhagalpur's‬ ‭silk‬ ‭industry,‬ ‭often‬ ‭referred‬‭to‬‭as‬‭the‬‭Silk‬

‭3‬
 ‭ ity,‬ ‭holds‬ ‭the‬ ‭second-highest‬ ‭rank,‬ ‭trailing‬ ‭only‬ ‭Karnataka,‬ ‭in‬ ‭the‬
C
‭production and export of silk fabrics.‬

T‭ he‬ ‭uniqueness‬ ‭of‬ ‭Bhagalpur‬ ‭Silk‬ ‭is‬ ‭deeply‬ ‭rooted‬ ‭in‬ ‭its‬ ‭history,‬ ‭with‬
‭weavers‬‭boasting‬‭skills‬‭passed‬‭down‬‭through‬‭generations‬‭over‬‭the‬‭span‬‭of‬‭a‬
‭century.‬ ‭More‬ ‭than‬ ‭35,000‬ ‭handloom‬ ‭weavers,‬ ‭operating‬ ‭25,000‬ ‭looms,‬
‭contribute‬ ‭to‬ ‭the‬ ‭city's‬ ‭trade,‬ ‭totalling‬ ‭approximately‬ ‭100‬ ‭crores‬ ‭per‬
‭annum,‬ ‭evenly‬ ‭split‬ ‭between‬ ‭domestic‬ ‭and‬ ‭export‬ ‭markets.‬ ‭Bhagalpur‬
‭engages‬ ‭around‬ ‭1,00,000‬ ‭individuals‬ ‭in‬ ‭the‬ ‭intricate‬ ‭process‬ ‭of‬ ‭silk‬ ‭thread‬
‭separation from cocoons and spinning the yarn for weaving.‬

T‭ he‬ ‭silk‬ ‭fabrics‬ ‭crafted‬ ‭in‬ ‭Bhagalpur‬ ‭find‬ ‭their‬ ‭way‬ ‭to‬ ‭international‬
‭markets,‬ ‭including‬ ‭West‬ ‭Asia,‬ ‭Europe,‬ ‭the‬ ‭U.S.,‬ ‭and‬ ‭Japan.‬ ‭The‬ ‭city‬ ‭has‬
‭gained‬ ‭recognition‬ ‭for‬ ‭its‬ ‭home‬‭furnishings‬‭in‬‭the‬‭global‬‭arena,‬‭and‬‭outfits‬
‭made‬ ‭from‬ ‭Bhagalpuri‬ ‭silk‬ ‭have‬ ‭made‬ ‭a‬ ‭mark‬ ‭in‬ ‭ramp‬ ‭shows‬ ‭and‬ ‭fashion‬
‭weeks.‬

‭ hagalpur‬ ‭stands‬ ‭as‬ ‭one‬ ‭of‬ ‭the‬ ‭oldest‬ ‭silk-producing‬ ‭cities‬ ‭globally,‬
B
‭boasting‬‭a‬‭silk‬‭industry‬‭that‬‭has‬‭thrived‬‭for‬‭over‬‭two‬‭centuries.‬‭The‬‭city‬‭is‬‭a‬
‭hub‬ ‭for‬ ‭sericulture,‬ ‭silk‬ ‭manufacturing,‬ ‭and‬ ‭the‬ ‭transformation‬ ‭of‬ ‭silk‬‭into‬
‭exquisite‬‭products.‬‭The‬‭Weavers‬‭Service‬‭Centre,‬‭established‬‭in‬‭Bhagalpur‬‭in‬
‭1974,‬ ‭has‬ ‭played‬ ‭a‬ ‭pivotal‬ ‭role‬ ‭in‬ ‭enhancing‬ ‭the‬ ‭handloom‬ ‭silk‬ ‭industry.‬
‭Second‬ ‭only‬ ‭to‬ ‭Karnataka,‬ ‭the‬ ‭Bhagalpur‬ ‭cluster‬ ‭excels‬ ‭in‬ ‭both‬ ‭the‬
‭production‬ ‭and‬ ‭export‬ ‭of‬ ‭silk‬ ‭fabric.‬ ‭Notably,‬ ‭Bhagalpur‬ ‭silk‬ ‭home‬ ‭décor‬
‭items‬ ‭are‬ ‭gaining‬ ‭popularity‬ ‭in‬ ‭international‬ ‭markets,‬ ‭and‬ ‭Bhagalpuri‬ ‭silk‬
‭stoles‬ ‭for‬ ‭women‬ ‭have‬ ‭emerged‬ ‭as‬ ‭coveted‬ ‭fashion‬ ‭accessories‬ ‭in‬ ‭recent‬
‭years.‬ ‭The‬ ‭legacy‬ ‭of‬ ‭Bhagalpur's‬ ‭silk‬ ‭industry‬ ‭continues‬ ‭to‬ ‭weave‬ ‭a‬ ‭tale‬‭of‬
‭tradition, craftsmanship, and global recognition.‬
‭This‬ ‭project‬ ‭delves‬ ‭into‬ ‭the‬ ‭investigation‬ ‭of‬ ‭communication‬ ‭barriers‬
‭encountered‬ ‭by‬ ‭consumers‬‭in‬‭the‬‭procurement‬‭of‬‭Bhagalpur‬‭Silk‬‭products,‬
‭achieved‬ ‭through‬ ‭an‬ ‭exhaustive‬ ‭survey‬ ‭conducted‬ ‭in‬ ‭urban‬ ‭hubs‬ ‭of‬
‭Bhagalpur.‬ ‭The‬ ‭subsequent‬ ‭sections‬ ‭delineate‬ ‭the‬ ‭rationale‬ ‭behind‬
‭selecting‬ ‭this‬ ‭project's‬ ‭theme,‬ ‭followed‬ ‭by‬ ‭an‬ ‭intricate‬ ‭examination‬ ‭of‬
‭pertinent‬‭literature‬‭and‬‭the‬‭disclosed‬‭survey‬‭data.‬‭Our‬‭survey‬‭methodology‬
‭and‬ ‭the‬ ‭ensuing‬ ‭statistical‬ ‭analyses‬ ‭are‬ ‭expounded‬ ‭upon.‬ ‭The‬‭culmination‬
‭involves‬ ‭a‬ ‭concise‬ ‭discourse‬ ‭on‬ ‭our‬ ‭revelations,‬ ‭accompanied‬ ‭by‬
‭recommendations for future enhancements to the undertaken study.‬

‭4‬
‭Motivation‬
T‭ he‬‭Bhagalpur‬‭Silk‬‭Micro,‬‭Small,‬‭and‬‭Medium‬‭Enterprises‬‭(MSME)‬‭sector,‬
‭constituting‬‭a‬‭substantial‬‭network‬‭of‬‭approximately‬‭5000‬‭units,‬‭stands‬‭as‬‭a‬
‭pivotal‬‭force‬‭in‬‭the‬‭economic‬‭landscape.‬‭Employing‬‭an‬‭estimated‬‭70‬‭million‬
‭individuals,‬ ‭this‬ ‭sector‬ ‭plays‬ ‭a‬ ‭critical‬ ‭role‬ ‭in‬ ‭the‬ ‭production‬ ‭of‬ ‭a‬ ‭diverse‬
‭array‬ ‭of‬ ‭silk‬ ‭products.‬ ‭With‬ ‭a‬ ‭focus‬ ‭on‬ ‭technology-driven‬ ‭research‬ ‭and‬
‭development,‬‭Bhagalpur‬‭Silk‬‭MSMEs‬‭receive‬‭grants‬‭of‬‭up‬‭to‬‭Rs.‬‭1.00‬‭Cr.‬‭for‬
‭the‬ ‭procurement‬ ‭and‬ ‭installation‬ ‭of‬ ‭relevant‬ ‭machinery,‬
‭hardware/software,‬ ‭and‬ ‭other‬ ‭technological‬ ‭assets‬ ‭to‬ ‭strengthen‬ ‭R&D‬
‭activities and common facilities for incubates.‬

I‭n‬ ‭alignment‬ ‭with‬ ‭the‬ ‭broader‬ ‭national‬ ‭agenda‬ ‭of‬ ‭inclusive‬‭growth,‬‭the‬

‭Bhagalpur‬ ‭Silk‬ ‭MSME‬ ‭sector‬ ‭has‬ ‭proven‬ ‭its‬ ‭versatility‬ ‭and‬ ‭dynamism.‬ ‭The‬
‭sector‬ ‭is‬ ‭a‬ ‭significant‬ ‭contributor‬ ‭to‬ ‭manufacturing‬ ‭output,‬ ‭accounting‬ ‭for‬
‭approximately‬ ‭45%,‬ ‭and‬ ‭is‬ ‭instrumental‬ ‭in‬ ‭driving‬ ‭exports,‬ ‭representing‬
‭40%‬ ‭of‬ ‭the‬ ‭nation's‬ ‭export‬ ‭market.‬ ‭This‬ ‭underscores‬ ‭its‬ ‭critical‬ ‭role‬ ‭as‬ ‭a‬
‭cornerstone of the Indian economy.‬

‭ hagalpur,‬ ‭known‬ ‭for‬ ‭its‬ ‭rich‬ ‭silk‬ ‭tradition,‬ ‭has‬ ‭emerged‬ ‭as‬ ‭a‬
B
‭powerhouse‬ ‭within‬ ‭the‬ ‭MSME‬ ‭landscape.‬ ‭The‬ ‭state‬ ‭of‬ ‭Bihar,‬ ‭where‬
‭Bhagalpur‬‭is‬‭located,‬‭has‬‭witnessed‬‭substantial‬‭growth‬‭in‬‭the‬‭ease‬‭of‬‭doing‬
‭business.‬ ‭With‬ ‭over‬ ‭104‬‭million‬‭residents,‬‭Bihar‬‭boasts‬‭over‬‭62,000‬‭MSME‬
‭establishments,‬ ‭constituting‬ ‭8%‬ ‭of‬ ‭India's‬‭overall‬‭MSME‬‭population.‬‭These‬
‭establishments‬ ‭are‬‭strategically‬‭positioned‬‭to‬‭harness‬‭the‬‭state's‬‭abundant‬
‭resources,‬‭skilled‬‭workforce,‬‭and‬‭expansive‬‭consumer‬‭market,‬‭making‬‭it‬‭an‬
‭ideal hub for industrial expansion.‬

‭ overnment‬ ‭initiatives,‬ ‭such‬ ‭as‬ ‭grants‬ ‭for‬ ‭technology-related‬ ‭R&D‬

G
‭activities‬ ‭and‬ ‭substantial‬ ‭assistance‬ ‭for‬ ‭idea‬ ‭incubation‬ ‭(Rs‬ ‭15‬ ‭Lakhs‬ ‭per‬
‭idea‬ ‭to‬ ‭HIs),‬ ‭underscore‬ ‭the‬ ‭commitment‬ ‭to‬ ‭fostering‬ ‭innovation‬ ‭and‬
‭growth‬ ‭within‬ ‭the‬ ‭Bhagalpur‬ ‭Silk‬ ‭MSME‬ ‭sector.‬ ‭As‬ ‭a‬ ‭result,‬ ‭Bhagalpur‬
‭continues‬ ‭to‬ ‭be‬ ‭a‬ ‭thriving‬ ‭epicenter‬ ‭for‬ ‭silk‬ ‭production,‬ ‭contributing‬
‭significantly‬ ‭to‬ ‭India's‬ ‭industrial‬ ‭sector‬‭and‬‭bolstering‬‭the‬‭nation's‬‭position‬
‭in the global silk market.‬

‭5‬
 T‭ he‬‭Bhagalpur‬‭Silk‬‭Micro,‬‭Small,‬‭and‬‭Medium‬‭Enterprises‬‭(MSME)‬‭sector‬
‭stands‬‭as‬‭a‬‭profound‬‭channel‬‭for‬‭artisans‬‭to‬‭express‬‭their‬‭creative‬‭prowess,‬
‭embodying‬ ‭the‬ ‭rich‬ ‭cultural‬ ‭heritage‬ ‭of‬ ‭the‬ ‭region.‬ ‭This‬ ‭sector‬ ‭plays‬ ‭a‬
‭pivotal‬ ‭role‬ ‭in‬ ‭sustaining‬‭the‬‭livelihoods‬‭of‬‭numerous‬‭individuals,‬‭including‬
‭craftsmen,‬ ‭workers,‬ ‭and‬ ‭entrepreneurs,‬ ‭both‬ ‭directly‬ ‭and‬ ‭indirectly.‬
‭Entrepreneurship‬ ‭within‬ ‭the‬ ‭Bhagalpur‬ ‭Silk‬ ‭MSME‬ ‭sector‬ ‭emerges‬ ‭as‬ ‭a‬
‭potent‬ ‭driver‬ ‭of‬ ‭economic‬ ‭growth‬ ‭and‬ ‭job‬ ‭creation,‬ ‭fostering‬ ‭the‬
‭establishment‬ ‭of‬ ‭new‬ ‭businesses,‬ ‭job‬ ‭opportunities,‬ ‭and‬‭the‬‭development‬
‭of‬‭novel‬‭skills‬‭and‬‭talents.‬‭These‬‭entrepreneurial‬‭activities‬‭serve‬‭as‬‭a‬‭crucial‬
‭source‬ ‭of‬ ‭economic‬ ‭growth,‬ ‭enhancing‬ ‭the‬ ‭overall‬ ‭quality‬ ‭of‬ ‭life‬ ‭for‬
‭individuals,‬ ‭families,‬ ‭and‬ ‭communities,‬ ‭contributing‬ ‭significantly‬ ‭to‬ ‭the‬
‭nation's economic development.‬

T‭ he‬ ‭economic‬ ‭significance‬ ‭of‬ ‭the‬ ‭Bhagalpur‬ ‭Silk‬ ‭MSME‬ ‭sector‬ ‭is‬
‭underscored‬ ‭by‬ ‭its‬ ‭substantial‬ ‭contributions,‬ ‭encompassing‬ ‭increased‬
‭employment,‬ ‭foreign‬ ‭exchange‬ ‭gains,‬ ‭and‬ ‭substantial‬ ‭untapped‬ ‭export‬
‭potential.‬‭Bhagalpur‬‭Silk‬‭products,‬‭created‬‭entirely‬‭by‬‭hand‬‭or‬‭with‬‭minimal‬
‭tool‬ ‭assistance,‬ ‭showcase‬ ‭the‬ ‭artisans'‬ ‭manual‬ ‭expertise‬ ‭as‬ ‭the‬
‭predominant‬ ‭component‬ ‭of‬ ‭the‬ ‭finished‬ ‭work.‬ ‭This‬ ‭crafting‬ ‭tradition‬ ‭is‬
‭widely‬ ‭recognized‬ ‭and‬ ‭cherished,‬ ‭with‬ ‭Bhagalpur‬ ‭Silk‬ ‭MSMEs‬ ‭adding‬ ‭a‬
‭unique flavor to the handicraft landscape.‬

T‭ oday,‬‭the‬‭Bhagalpur‬‭Silk‬‭MSME‬‭sector‬‭commands‬‭an‬‭annual‬‭turnover‬‭of‬
‭notable‬ ‭magnitude,‬ ‭standing‬ ‭at‬ ‭INR‬‭200‬‭crores.‬‭Approximately‬‭5.5%‬‭of‬‭the‬
‭country's‬ ‭total‬ ‭fabric‬ ‭production‬ ‭is‬ ‭attributed‬ ‭to‬ ‭Bihar,‬ ‭where‬ ‭Bhagalpur‬‭is‬
‭located.‬ ‭The‬ ‭industry‬ ‭employs‬ ‭around‬ ‭10%‬ ‭of‬ ‭the‬ ‭total‬ ‭artisans‬ ‭in‬ ‭India,‬
‭exemplifying‬ ‭its‬ ‭substantial‬ ‭role‬ ‭in‬ ‭the‬ ‭national‬ ‭artisanal‬ ‭landscape.‬
‭Furthermore,‬ ‭the‬ ‭Bhagalpur‬ ‭Silk‬ ‭MSME‬ ‭sector‬ ‭generates‬ ‭an‬ ‭impressive‬
‭annual‬ ‭revenue‬ ‭of‬ ‭approximately‬ ‭US$1.2‬ ‭billion‬ ‭in‬ ‭the‬ ‭state.‬ ‭In‬ ‭the‬ ‭fiscal‬
‭year‬ ‭2013-14,‬ ‭Bihar's‬ ‭GDP‬ ‭made‬ ‭a‬ ‭significant‬ ‭contribution‬ ‭of‬‭5.74%‬‭to‬‭the‬
‭national‬ ‭GDP,‬ ‭with‬ ‭Bhagalpur‬ ‭Silk‬ ‭specifically‬ ‭contributing‬ ‭3.34%‬‭to‬‭Bihar's‬
‭GDP.‬ ‭This‬ ‭data‬ ‭signifies‬ ‭the‬ ‭remarkable‬ ‭economic‬ ‭impact‬ ‭of‬‭the‬‭Bhagalpur‬
‭Silk‬ ‭MSME‬ ‭sector,‬ ‭further‬ ‭reinforcing‬ ‭its‬ ‭integral‬ ‭role‬ ‭in‬ ‭the‬ ‭regional‬ ‭and‬
‭national economic fabric.‬

E‭ ffective‬‭risk‬‭management,‬‭inadequate‬‭viability‬‭assessments,‬‭infrastructural‬
‭challenges,‬ ‭and‬ ‭complex‬ ‭labor‬ ‭regulations‬ ‭all‬ ‭pose‬ ‭significant‬ ‭barriers‬ ‭to‬
‭operational‬ ‭success‬ ‭in‬ ‭the‬ ‭realm‬ ‭of‬ ‭Bhagalpur‬ ‭Silk‬ ‭MSMEs.‬ ‭These‬
‭multifaceted‬ ‭issues‬ ‭collectively‬ ‭reduce‬ ‭the‬ ‭sector's‬ ‭competitiveness‬ ‭in‬
‭6‬
 i‭nternational‬ ‭export‬ ‭markets.‬ ‭The‬ ‭current‬ ‭study‬ ‭aims‬ ‭to‬ ‭conduct‬ ‭a‬
‭comprehensive‬ ‭investigation‬ ‭into‬ ‭the‬ ‭challenges‬‭associated‬‭with‬‭financing,‬
‭technology,‬‭human‬‭resources,‬‭operations,‬‭and‬‭exports‬‭in‬‭the‬‭Bhagalpur‬‭Silk‬
‭industry.‬ ‭Recognizing‬ ‭the‬ ‭critical‬ ‭role‬ ‭of‬ ‭improved‬ ‭communication‬ ‭in‬
‭increasing‬ ‭consumer‬ ‭engagement‬ ‭and‬ ‭market‬ ‭presence,‬ ‭our‬ ‭research‬
‭focuses‬ ‭on‬ ‭gaining‬ ‭actionable‬ ‭insights‬ ‭from‬ ‭on-the-ground‬ ‭consumer‬
‭surveys.‬ ‭By‬ ‭deciphering‬ ‭these‬ ‭insights,‬ ‭we‬ ‭hope‬ ‭to‬ ‭provide‬ ‭vendors‬‭in‬‭the‬
‭Bhagalpur‬ ‭Silk‬ ‭industry‬ ‭with‬ ‭valuable‬ ‭incentives‬ ‭and‬ ‭recommendations‬ ‭to‬
‭improve‬‭communication‬‭strategies,‬‭thereby‬‭fortifying‬‭their‬‭market‬‭position‬
‭and fostering long-term growth.‬

‭Literature Review‬
T‭ he‬ ‭Bhagalpur‬ ‭Silk‬ ‭Micro,‬ ‭Small,‬ ‭and‬ ‭Medium‬ ‭Enterprises‬ ‭(MSME)‬
‭sector,‬ ‭a‬ ‭vital‬ ‭component‬ ‭of‬ ‭the‬ ‭Indian‬ ‭textile‬ ‭and‬ ‭clothing‬ ‭industry,‬ ‭have‬
‭long‬ ‭been‬ ‭celebrated‬ ‭for‬ ‭their‬ ‭contribution‬ ‭to‬ ‭the‬ ‭nation's‬ ‭economy,‬
‭employment‬ ‭generation,‬ ‭and‬ ‭global‬ ‭recognition.‬ ‭However,‬ ‭despite‬ ‭the‬
‭industry's‬ ‭global‬ ‭acclaim,‬ ‭there‬ ‭is‬ ‭a‬ ‭discernible‬ ‭lack‬ ‭of‬ ‭attention‬ ‭to‬ ‭a‬ ‭soft‬
‭skills‬‭approach‬‭for‬‭the‬‭growth‬‭of‬‭Bhagalpuri‬‭Silk‬‭MSMEs,‬‭particularly‬‭in‬‭the‬
‭post-COVID-19‬ ‭era.‬ ‭This‬ ‭literature‬ ‭review‬ ‭aims‬ ‭to‬ ‭address‬ ‭this‬ ‭gap‬ ‭by‬
‭exploring‬ ‭existing‬ ‭works‬ ‭and‬ ‭shedding‬ ‭light‬ ‭on‬ ‭the‬ ‭challenges‬ ‭faced‬ ‭by‬
‭Bhagalpur‬ ‭Silk‬ ‭MSMEs,‬ ‭with‬ ‭a‬ ‭specific‬ ‭focus‬ ‭on‬ ‭the‬ ‭need‬ ‭for‬ ‭effective‬
‭training‬ ‭and‬ ‭development,‬ ‭the‬ ‭role‬ ‭of‬ ‭entrepreneurs,‬ ‭and‬ ‭the‬ ‭hurdles‬ ‭to‬
‭internationalization.‬

[‭ NDN15]‬ ‭emphasizes‬ ‭the‬ ‭importance‬ ‭of‬ ‭effective‬ ‭training‬ ‭and‬

‭development‬ ‭for‬ ‭managers‬ ‭in‬ ‭MSMEs‬ ‭to‬ ‭enhance‬ ‭their‬ ‭knowledge‬ ‭and‬
‭awareness‬ ‭of‬ ‭risk‬ ‭management.‬ ‭This‬ ‭approach‬ ‭is‬ ‭particularly‬ ‭relevant‬ ‭to‬
‭Bhagalpur‬ ‭Silk‬ ‭MSMEs,‬ ‭where‬ ‭traditional‬ ‭craftsmanship‬ ‭meets‬ ‭modern‬
‭market‬ ‭demands.‬ ‭The‬ ‭rich‬ ‭legacy‬ ‭and‬ ‭craftsmanship‬ ‭of‬ ‭Bhagalpur's‬ ‭silk‬
‭industry,‬ ‭passed‬ ‭down‬ ‭through‬ ‭generations,‬ ‭require‬ ‭a‬ ‭nuanced‬
‭understanding‬ ‭of‬ ‭both‬ ‭traditional‬ ‭techniques‬ ‭and‬ ‭contemporary‬ ‭market‬
‭dynamics.‬
‭7‬
 [‭ AD22]‬ ‭investigates‬ ‭the‬ ‭role‬ ‭of‬ ‭entrepreneurs‬ ‭in‬ ‭the‬ ‭development‬ ‭of‬
‭SME‬ ‭businesses,‬ ‭considering‬ ‭the‬ ‭sector's‬ ‭unique‬ ‭challenges.‬ ‭Given‬ ‭the‬
‭intricate‬ ‭nature‬ ‭of‬ ‭the‬ ‭Bhagalpur‬ ‭Silk‬ ‭industry,‬ ‭characterized‬ ‭by‬ ‭handloom‬
‭weaving‬‭and‬‭craftsmanship,‬‭understanding‬‭the‬‭entrepreneurial‬‭dynamics‬‭is‬
‭crucial‬ ‭for‬ ‭the‬ ‭growth‬ ‭and‬ ‭sustainability‬ ‭of‬ ‭Bhagalpuri‬ ‭Silk‬ ‭MSMEs.‬ ‭The‬
‭report‬‭recognizes‬‭the‬‭sector's‬‭issues‬‭and‬‭underlines‬‭the‬‭need‬‭for‬‭strategies‬
‭tailored to the specific challenges faced by artisans in Bhagalpur.‬

[‭ RK20]‬ ‭provides‬ ‭a‬ ‭descriptive‬ ‭research‬ ‭perspective‬ ‭on‬ ‭MSMEs‬ ‭in‬ ‭Bihar,‬
‭emphasizing‬‭their‬‭role‬‭in‬‭combating‬‭unemployment,‬‭poverty,‬‭and‬‭achieving‬
‭socio-economic‬ ‭growth.‬ ‭This‬ ‭perspective‬ ‭aligns‬ ‭with‬ ‭the‬ ‭Bhagalpur‬ ‭Silk‬
‭MSMEs,‬ ‭which‬ ‭not‬ ‭only‬ ‭contribute‬ ‭significantly‬ ‭to‬ ‭the‬ ‭local‬ ‭economy‬ ‭but‬
‭also‬ ‭play‬ ‭a‬ ‭crucial‬ ‭role‬ ‭in‬ ‭preserving‬ ‭traditional‬‭craftsmanship‬‭and‬‭cultural‬
‭heritage.‬ ‭The‬ ‭unique‬ ‭socio-economic‬ ‭context‬ ‭of‬ ‭Bhagalpur‬ ‭adds‬ ‭depth‬ ‭to‬
‭the understanding of MSMEs in the region.‬

[‭ PB19]‬ ‭and‬ ‭[AR22]‬ ‭conducts‬ ‭primary‬ ‭research‬ ‭on‬ ‭handicraft‬ ‭exporters,‬

‭providing‬ ‭insights‬ ‭into‬ ‭the‬ ‭hurdles‬‭faced‬‭by‬‭MSMEs‬‭in‬‭internationalization.‬
‭This‬‭is‬‭directly‬‭relevant‬‭to‬‭Bhagalpur‬‭Silk‬‭MSMEs,‬‭which‬‭have‬‭gained‬‭global‬
‭recognition‬ ‭for‬ ‭their‬ ‭unique‬ ‭products.‬ ‭Understanding‬ ‭the‬ ‭challenges‬ ‭of‬
‭internationalization,‬ ‭including‬ ‭export‬ ‭markets,‬ ‭sales‬ ‭tactics,‬ ‭competition,‬
‭and‬ ‭export‬ ‭challenges,‬ ‭is‬ ‭essential‬ ‭for‬ ‭fostering‬ ‭the‬ ‭global‬ ‭presence‬ ‭of‬
‭Bhagalpur Silk products.‬

‭Method of Analysis‬
T‭ o‬‭gather‬‭comprehensive‬‭insights‬‭from‬‭MSME‬‭vendors‬‭and‬‭consumers,‬‭the‬
‭data‬ ‭collection‬ ‭strategy‬ ‭took‬ ‭a‬ ‭multifaceted‬ ‭approach.‬ ‭A‬ ‭targeted‬
‭acquisition‬ ‭strategy‬ ‭for‬ ‭consumer‬ ‭data‬ ‭used‬ ‭online‬ ‭forums‬ ‭such‬ ‭as‬ ‭Reddit‬
‭and‬ ‭Facebook,‬ ‭as‬ ‭well‬ ‭as‬ ‭government-established‬ ‭marketplaces.‬ ‭These‬

‭8‬
 ‭ latforms‬ ‭made‬ ‭it‬ ‭possible‬ ‭to‬ ‭extract‬ ‭nuanced‬ ‭consumer‬ ‭sentiments‬ ‭and‬
p
‭preferences.‬‭Concurrently,‬‭vendor‬‭data‬‭was‬‭meticulously‬‭collected‬‭through‬
‭direct‬ ‭outreach‬ ‭and‬ ‭participation‬ ‭in‬ ‭government-initiated‬ ‭challenges‬ ‭such‬
‭as the One District One Product (ODOP) program.‬

‭Questionnaire Design and Justification‬

I‭n‬ ‭crafting‬ ‭the‬ ‭vendor‬ ‭questionnaire,‬ ‭we’ve‬ ‭taken‬ ‭great‬ ‭care‬ ‭to‬ ‭design‬ ‭a‬
‭thoughtful‬ ‭exploration‬ ‭into‬ ‭various‬ ‭facets‬ ‭of‬ ‭the‬ ‭Bhagalpuri‬ ‭Silk‬ ‭Micro,‬
‭Small,‬ ‭and‬ ‭Medium‬ ‭Enterprises‬ ‭(MSME)‬‭Industry.‬‭Our‬‭questions‬‭delve‬‭into‬
‭the‬ ‭heart‬ ‭of‬ ‭production,‬ ‭sales,‬ ‭marketing,‬ ‭and‬ ‭communication,‬ ‭aiming‬ ‭to‬
‭extract‬‭invaluable‬‭insights‬‭from‬‭the‬‭vendors‬‭who‬‭form‬‭the‬‭backbone‬‭of‬‭this‬
‭industry. ‬
‭The‬ ‭initial‬ ‭set‬ ‭of‬ ‭questions‬ ‭is‬ ‭strategically‬ ‭crafted‬ ‭to‬ ‭understand‬ ‭the‬
‭vendor's‬ ‭standing‬ ‭in‬ ‭the‬ ‭market,‬ ‭exploring‬ ‭their‬ ‭user‬ ‭base‬ ‭and‬ ‭target‬
‭audience. ‬
‭We’re‬‭keen‬‭on‬‭unraveling‬‭the‬‭challenges‬‭faced‬‭during‬‭production,‬‭honing‬‭in‬
‭on‬ ‭specific‬ ‭issues‬ ‭to‬ ‭identify‬ ‭potential‬ ‭areas‬ ‭for‬ ‭improvement.‬ ‭Moving‬
‭forward,‬‭our‬‭questionnaire‬‭scrutinizes‬‭the‬‭processes‬‭in‬‭place‬‭to‬‭ensure‬‭the‬
‭high‬ ‭standards‬ ‭of‬ ‭Bhagalpuri‬ ‭Silk‬ ‭products.‬ ‭Were‬ ‭particularly‬ ‭interested‬ ‭in‬
‭vendors’‬ ‭commitment‬ ‭to‬ ‭authenticity‬ ‭and‬ ‭excellence,‬ ‭as‬ ‭evidenced‬ ‭by‬
‭adherence‬ ‭to‬ ‭certifications‬ ‭or‬ ‭quality‬ ‭standards.‬ ‭By‬ ‭delving‬ ‭into‬ ‭the‬
‭challenges‬ ‭during‬ ‭sales,‬ ‭such‬ ‭as‬‭cost‬‭considerations‬‭and‬‭quality‬‭assurance,‬
‭we‬ ‭aim‬ ‭to‬ ‭gain‬ ‭a‬ ‭comprehensive‬ ‭understanding‬ ‭of‬ ‭the‬ ‭vendor’s‬ ‭market‬
‭dynamics. ‬
‭Our‬ ‭inquiry‬ ‭extends‬ ‭to‬ ‭how‬ ‭vendors‬ ‭promote‬ ‭their‬ ‭products‬ ‭and‬
‭distinguish‬ ‭their‬ ‭brand,‬ ‭with‬ ‭a‬ ‭special‬ ‭emphasis‬ ‭on‬ ‭preserving‬ ‭the‬
‭authenticity‬‭of‬‭Bhagalpuri‬‭Silk.‬‭We’re‬‭curious‬‭to‬‭know‬‭if‬‭digital‬‭platforms‬‭or‬
‭e-commerce‬‭are‬‭embraced‬‭to‬‭widen‬‭the‬‭reach‬‭of‬‭these‬‭exquisite‬‭handloom‬
‭products.‬‭An‬‭open-ended‬‭question‬‭invites‬‭vendors‬‭to‬‭share‬‭their‬‭real-world‬
‭experiences‬‭and‬‭solutions‬‭regarding‬‭communication‬‭challenges,‬‭fostering‬‭a‬
‭deeper understanding of their day-to-day operations. ‬
‭On‬‭the‬‭consumer‬‭side,‬‭our‬‭questionnaire‬‭is‬‭carefully‬‭curated‬‭to‬‭uncover‬
‭the‬ ‭nuances‬ ‭of‬ ‭preferences,‬ ‭experiences,‬ ‭and‬ ‭challenges‬ ‭faced‬ ‭by‬
‭individuals‬‭who‬‭embrace‬‭Bhagalpuri‬‭Silk‬‭handloom‬‭products.‬‭Each‬‭question‬
‭is‬ ‭meticulously‬ ‭designed‬ ‭to‬ ‭contribute‬ ‭to‬ ‭a‬ ‭comprehensive‬ ‭understanding‬

‭9‬
 ‭ f‬ ‭consumer‬ ‭behavior‬ ‭within‬‭this‬‭unique‬‭industry.‬‭We‬‭start‬‭by‬‭gauging‬‭the‬
o
‭respondent’s‬ ‭involvement‬ ‭with‬ ‭Bhagalpuri‬ ‭Silk‬ ‭handloom‬‭products,‬‭aiming‬
‭for‬ ‭a‬ ‭binary‬ ‭response‬ ‭to‬ ‭gauge‬ ‭the‬ ‭prevalence‬ ‭of‬ ‭usage.‬ ‭Subsequent‬
‭questions‬ ‭delve‬ ‭into‬ ‭the‬ ‭duration‬ ‭of‬ ‭product‬ ‭usage,‬ ‭shedding‬ ‭light‬ ‭on‬
‭consumer‬ ‭loyalty‬ ‭and‬ ‭the‬ ‭enduring‬ ‭connections‬ ‭forged‬ ‭with‬ ‭these‬
‭handcrafted items. ‬
‭Our‬ ‭investigation‬ ‭extends‬ ‭to‬ ‭understanding‬ ‭the‬ ‭reasons‬ ‭behind‬
‭consumer‬ ‭preferences,‬ ‭with‬ ‭a‬ ‭focus‬ ‭on‬ ‭product‬ ‭quality,‬ ‭price‬
‭competitiveness,‬ ‭unique‬ ‭designs,‬ ‭and‬ ‭sustainability.‬ ‭This‬ ‭holistic‬ ‭approach‬
‭allows‬ ‭us‬ ‭to‬ ‭identify‬ ‭key‬ ‭factors‬ ‭influencing‬ ‭consumer‬ ‭choices‬ ‭within‬ ‭the‬
‭Bhagalpuri‬ ‭Silk‬ ‭market.‬ ‭An‬ ‭essential‬ ‭aspect‬ ‭we‬ ‭explore‬ ‭is‬ ‭the‬ ‭potential‬
‭language‬ ‭and‬ ‭communication‬ ‭barriers‬‭encountered‬‭during‬‭the‬‭purchase‬‭of‬
‭handloom‬ ‭products.‬ ‭By‬ ‭pinpointing‬ ‭challenges‬ ‭such‬ ‭as‬ ‭difficulties‬ ‭in‬
‭understanding‬ ‭product‬ ‭descriptions,‬ ‭communication‬ ‭issues‬ ‭with‬ ‭sales‬
‭representatives,‬ ‭or‬ ‭language‬ ‭disparities‬ ‭on‬ ‭product‬ ‭labels,‬ ‭our‬
‭questionnaire‬‭aims‬‭to‬‭pave‬‭the‬‭way‬‭for‬‭improved‬‭communication‬‭processes‬
‭within this industry. ‬
‭Lastly,‬ ‭we‬ ‭assess‬ ‭consumer‬ ‭satisfaction‬ ‭levels‬ ‭regarding‬‭product‬‭quality‬
‭and‬ ‭pricing,‬ ‭seeking‬ ‭nuanced‬ ‭insights‬ ‭into‬ ‭the‬ ‭perceived‬ ‭value‬ ‭of‬
‭Bhagalpuri Silk handloom products.‬

‭Statistical Analysis and Conclusions ‬

‭ s‬ ‭outlined‬ ‭earlier,‬ ‭we‬ ‭developed‬ ‭a‬ ‭structured‬ ‭questionnaire‬ ‭to‬ ‭assess‬
A
‭consumer‬ ‭interest‬ ‭in‬ ‭Bhagalpuri‬ ‭silk‬ ‭textile‬ ‭products.‬ ‭We‬ ‭collected‬ ‭109‬
‭samples‬ ‭for‬ ‭our‬‭study‬‭and‬‭utilized‬‭the‬‭free‬‭and‬‭open-source‬‭software‬‭JASP‬
‭for data processing, with MS Excel employed for generating plots.‬

‭10‬
 ‭ ccording‬‭to‬‭our‬‭survey‬‭results,‬‭56%‬‭of‬‭consumers‬‭expressed‬‭interest‬‭in‬
A
‭purchasing‬ ‭Bhagalpuri‬ ‭silk‬ ‭textile‬ ‭products.‬ ‭The‬ ‭accompanying‬ ‭pie‬ ‭chart‬
‭(Fig. 1) visually represents the outcomes of our survey.‬

‭ mong‬ ‭the‬ ‭47%‬ ‭of‬ ‭consumers‬ ‭who‬ ‭opted‬ ‭not‬ ‭to‬ ‭buy‬ ‭Bhagalpuri‬ ‭silk‬
A
‭textile‬ ‭products,‬ ‭57%‬ ‭reported‬ ‭encountering‬ ‭communication‬ ‭barriers,‬ ‭as‬
‭illustrated in the plot (Fig. 2).‬

‭ pon‬ ‭investigating‬ ‭the‬ ‭nature‬ ‭of‬ ‭these‬ c‭ ommunication‬ ‭barriers‬

U
‭experienced‬ ‭by‬ ‭dissatisfied‬ ‭consumers,‬ ‭we‬ ‭obtained‬ ‭the‬ ‭following‬
‭responses, as depicted in Fig. 3.‬

F‭ igure‬‭1:‬‭Pie-chart‬‭illustrating‬‭the‬‭percentage‬‭of‬‭people‬‭utilizing‬‭Bhagalpuri‬‭silk‬
‭textile products.‬

‭11‬
 F‭ igure‬‭2:‬‭Pie-chart‬‭depicting‬‭the‬‭percentage‬‭of‬‭people‬‭opting‬‭not‬‭to‬‭purchase‬
‭Bhagalpuri silk textile products due to encountering communication barriers.‬

‭Figure‬‭3:‬‭Bar‬‭chart‬‭displaying‬‭the‬‭number‬‭of‬‭people‬‭facing‬‭the‬‭four‬‭specified‬‭communication‬
‭ arriers.3‬
b

‭12‬
 ‭ e‬‭concluded‬‭the‬‭questionnaire‬‭by‬‭inquiring‬‭whether‬‭the‬‭quality‬‭of‬‭the‬
W
‭Bhagalpuri‬ ‭silk‬ ‭textile‬ ‭product‬ ‭or‬ ‭its‬ ‭pricing‬ ‭might‬ ‭have‬ ‭been‬ ‭factors‬
‭influencing the decision not to purchase.‬

‭ s‬‭we‬‭deal‬‭with‬‭data‬‭which‬‭may‬‭not‬‭satisfy‬‭the‬‭assumptions‬‭of‬‭a‬‭parametric‬
A
‭test,‬‭we‬‭used‬‭the‬‭non-parametric‬‭chi-square‬‭test‬‭of‬‭goodness‬‭of‬‭fit.‬‭This‬‭is‬‭a‬
‭statistical test for one categorical variable.‬

T‭ he‬ ‭above‬ ‭test‬ ‭was‬ ‭used‬ ‭to‬ ‭establish‬ ‭the‬ ‭validity‬ ‭of‬ ‭data‬ ‭and‬ ‭also‬ ‭to‬
‭correlate‬ ‭any‬ ‭similarities‬ ‭found‬ ‭between‬ ‭the‬ ‭data‬ ‭for‬ ‭quality‬ ‭satisfaction‬
‭and‬‭price‬‭satisfaction.‬‭These‬‭differences‬‭are‬‭illustrated‬‭in‬‭the‬‭charts‬‭shown‬
‭below:‬

F‭ igure‬‭4:‬‭Pie-chart‬‭indicating‬‭the‬‭percentage‬‭of‬‭samples‬‭categorized‬‭by‬‭the‬‭level‬
‭of quality satisfaction. ‬

‭13‬
 ‭Figure 5: Pie-chart showing the percentage of samples categorized by price satisfaction‬

‭Discussions and Future Scope‬

‭ hagalpur,‬ ‭with‬ ‭its‬ ‭rich‬ ‭cultural‬ ‭heritage‬ ‭and‬ ‭distinctive‬ ‭Bhagalpuri‬ ‭Silk‬
B
‭industry,‬ ‭presents‬ ‭a‬ ‭unique‬ ‭context‬ ‭within‬ ‭the‬ ‭broader‬ ‭tapestry‬ ‭of‬ ‭India's‬
‭diverse‬‭business‬‭landscape.‬‭Effective‬‭communication‬‭is‬‭vital‬‭for‬‭the‬‭growth‬
‭and‬ ‭success‬ ‭of‬ ‭Micro,‬ ‭Small,‬ ‭and‬ ‭Medium‬ ‭Enterprises‬ ‭(MSMEs)‬ ‭in‬
‭Bhagalpur,‬ ‭particularly‬ ‭in‬ ‭the‬ ‭context‬ ‭of‬ ‭the‬ ‭intricate‬ ‭craftsmanship‬ ‭and‬
‭global recognition associated with Bhagalpuri Silk products.‬

T‭ he‬‭Bhagalpuri‬‭Silk‬‭MSMEs‬‭face‬‭communication‬‭barriers‬‭that‬‭stem‬‭from‬‭the‬
‭unique‬ ‭blend‬ ‭of‬ ‭tradition,‬ ‭craftsmanship,‬ ‭and‬ ‭the‬ ‭global‬ ‭nature‬ ‭of‬ ‭their‬
‭products.‬ ‭Linguistic‬ ‭differences,‬ ‭cultural‬ ‭nuances,‬ ‭and‬ ‭perceptual‬ ‭biases‬
‭may‬ ‭pose‬ ‭challenges‬ ‭in‬ ‭conveying‬ ‭the‬ ‭rich‬ ‭heritage‬ ‭embedded‬ ‭in‬
‭Bhagalpuri‬ ‭Silk‬ ‭to‬ ‭a‬ ‭diverse‬ ‭consumer‬ ‭base.‬ ‭The‬ ‭existence‬ ‭of‬ ‭more‬ ‭than‬
‭1,600‬ ‭spoken‬ ‭languages‬ ‭in‬ ‭India‬ ‭adds‬ ‭an‬ ‭additional‬ ‭layer‬ ‭of‬ ‭complexity‬ ‭to‬

‭14‬
 t‭ he‬ ‭communication‬ ‭landscape,‬ ‭making‬ ‭it‬ ‭imperative‬ ‭for‬ ‭Bhagalpur‬ ‭Silk‬
‭MSMEs to navigate these challenges strategically.‬

T‭ he‬ ‭collected‬ ‭categorical‬ ‭data‬ ‭on‬ ‭communication‬ ‭barriers‬ ‭can‬ ‭be‬ ‭further‬
‭enhanced‬ ‭by‬ ‭converting‬ ‭it‬ ‭into‬ ‭numerical‬ ‭data‬ ‭through‬ ‭a‬ ‭one-to-one‬
‭mapping‬ ‭process.‬ ‭This‬ ‭quantitative‬ ‭analysis‬ ‭will‬ ‭provide‬ ‭a‬ ‭nuanced‬
‭understanding‬ ‭of‬ ‭the‬ ‭specific‬ ‭communication‬ ‭challenges‬ ‭faced‬ ‭by‬
‭Bhagalpuri‬ ‭Silk‬ ‭MSMEs.‬ ‭By‬ ‭identifying‬ ‭the‬ ‭prevalent‬ ‭barriers,‬ ‭such‬ ‭as‬
‭linguistic‬ ‭nuances‬ ‭or‬ ‭cultural‬ ‭misalignments,‬‭the‬‭industry‬‭stakeholders‬‭can‬
‭devise targeted strategies to overcome these hurdles.‬

‭ uantitative‬ ‭analysis‬ ‭of‬ ‭communication‬‭barriers‬‭will‬‭offer‬‭valuable‬‭insights‬

Q
‭for‬ ‭Bhagalpuri‬ ‭Silk‬ ‭MSMEs‬ ‭to‬ ‭adapt‬ ‭and‬ ‭accommodate‬ ‭the‬ ‭diverse‬
‭consumer‬‭base‬‭effectively.‬‭This‬‭data-driven‬‭approach‬‭will‬‭not‬‭only‬‭enhance‬
‭communication‬ ‭within‬ ‭the‬ ‭domestic‬ ‭market‬ ‭but‬ ‭will‬ ‭also‬ ‭be‬ ‭crucial‬ ‭for‬
‭expanding‬ ‭the‬ ‭global‬ ‭reach‬ ‭of‬ ‭Bhagalpuri‬ ‭Silk‬ ‭products.‬‭Overcoming‬‭these‬
‭communication‬ ‭barriers‬ ‭will‬ ‭contribute‬ ‭to‬ ‭higher‬ ‭customer‬ ‭satisfaction,‬
‭improved‬ ‭supply‬ ‭chain‬ ‭efficiency,‬ ‭and‬ ‭increased‬ ‭overall‬ ‭organizational‬
‭productivity for Bhagalpur Silk MSMEs.‬

T‭ he‬ ‭future‬ ‭scope‬ ‭of‬ ‭this‬ ‭study‬ ‭involves‬ ‭implementing‬ ‭the‬ ‭derived‬ ‭insights‬
‭into‬ ‭practical‬ ‭strategies‬ ‭for‬ ‭Bhagalpuri‬ ‭Silk‬ ‭MSMEs.‬ ‭This‬ ‭could‬ ‭include‬ ‭the‬
‭development‬ ‭of‬ ‭customized‬ ‭communication‬ ‭plans,‬ ‭training‬ ‭programs‬ ‭for‬
‭artisans‬‭and‬‭entrepreneurs‬‭to‬‭enhance‬‭cross-cultural‬‭communication‬‭skills,‬
‭and‬ ‭the‬ ‭integration‬ ‭of‬ ‭technology‬ ‭for‬ ‭efficient‬ ‭communication‬ ‭in‬ ‭a‬ ‭global‬
‭market.‬ ‭Additionally,‬ ‭ongoing‬ ‭research‬ ‭can‬ ‭explore‬ ‭the‬ ‭evolving‬ ‭nature‬ ‭of‬
‭communication‬ ‭barriers‬ ‭in‬ ‭the‬ ‭post-COVID-19‬ ‭era‬ ‭and‬‭how‬‭Bhagalpuri‬‭Silk‬
‭MSMEs can adapt to these changes for sustained growth and success.‬

‭15‬
‭Acknowledgements‬
‭ e‬ ‭express‬ ‭our‬ ‭heartfelt‬ ‭gratitude‬‭to‬‭Dr.‬‭Debashish‬‭Dutta‬‭for‬‭his‬‭invaluable‬
W
‭support‬ ‭and‬ ‭guidance‬ ‭throughout‬ ‭the‬ ‭entirety‬ ‭of‬ ‭this‬ ‭project.‬ ‭A‬ ‭special‬
‭acknowledgment‬ ‭is‬ ‭extended‬ ‭to‬ ‭the‬ ‭participants‬ ‭who‬ ‭willingly‬ ‭took‬ ‭part‬ ‭in‬
‭our‬ ‭survey,‬ ‭providing‬ ‭impartial‬ ‭perspectives‬ ‭on‬ ‭the‬ ‭communication‬
‭challenges‬ ‭confronted‬ ‭by‬ ‭the‬ ‭Bhagalpuri‬ ‭Silk‬ ‭MSME‬ ‭Industry.‬ ‭We‬ ‭hope‬ ‭to‬
‭have‬ ‭successfully‬ ‭achieved‬ ‭the‬ ‭project's‬ ‭objectives‬ ‭and‬ ‭look‬ ‭forward‬ ‭to‬
‭engaging‬‭in‬‭the‬‭future‬‭endeavors‬‭outlined‬‭in‬‭Section‬‭7,‬‭further‬‭building‬‭upon‬
‭the groundwork laid in this study.‬

‭16‬
‭References‬

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‭methods for enhancing the effectiveness and skill development among‬
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‭1-18.‬

[‭ AD22] Amutha, D., The Role of MSME in Creating Entrepreneurship and‬

‭Economic Growth in India (March 27, 2022). Available at SSRN:‬
‭https://ssrn.com/abstract=4076260‬‭or‬
‭http://dx.doi.org/10.2139/ssrn.4076260‬

[‭ RK20] Kumar, Randhir. “Role of (MSME) in Bihar: Opportunities, Issues &‬

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[‭ PB19] Prakash, B. (2019). Growth and Performance of Micro, Small and‬

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[‭ AR22] Abhishek Arya and Dr. Ramchandra. An economic analysis of‬

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