Adding (3)

-Most millennial
moms dont go to FJB
 Product: Packaging
Core: Best Choice Among
The Goods
6Ps Of Bango Carter to every consumer
needs from sachet to over
Actual Product: Bangos 900ml.
Sweet soy sauce
Price
Bango’s uses’ premium pricing for
Proposition: its pricing strategy Place
Bango has incomparable
Modern Trade &
taste, thickness and
scent in sweet soy sauce General trade
category
Promotion #PilihanTerbaikku

Mom wakes up in the morning. She chooses the best shirt from some good shirts for her husband to go to work. Then, she looks for the
best playgroup for her child. After that, she goes for a grocery store and takes only the best ingredients. When it comes to the soy sauce
shelf, she chooses Bango among the other “good” brands.
Finally, mom takes the dish to the dining table and all eat the food happily.
“Bango…#PilihanTerbaikku”
 Promotion #PilihanTerbaikku
Provoke

1. Put #PilihanTerbaikku campaign on social media (most preferable Instagram) during the night to raise
awareness about the new campaign for millennial moms.
2. Collaborate with influencer who are relatable in order to make the brand more appealing to millennial
moms
3. Put POS (Point of Sale) on store and hawkers creating awareness for new campaign and new packaging.
For example wobbler that writes down the name of campaign
4. Using SEO ( Seach engine optimization) to optimize the key word searching for bango to be found easier
on the website
#Plihan
Terbaik
ku
Engage
1. Instagram challenge #PilihanTerbaikku consumers would have to upload a photo of them and
write a creative caption about their story with bango or other decision in their life. The winners
would get free merchandise and be featured in Bango’s social media.
2. Create cooking demo in hypermarkets for direct approach to millennial mom
3. Create a pre-event to strengthen the hype for Festival Jajanan Bango in Malls to millennial moms
in order for them to experience the incomparable taste of bango. For example a cooking
workshop.
 1. Holding a community gathering for millennial moms. For example health education with
bango’s nutrionist and meet and greet with bango’s influencer.
2. Create a 2 thematic social media campaign for bango’s social media (ex: instagram) in
Amplify educating our viewers the incomparable taste of the sweet sweet soy sauce that bango
provides. For example bango’s best hawkers and Malika – Black soy bean
3. Sustainability of Bango: “Menjaga #PilihanTerbaikku”
For a certain period of time, Bango will be having a campaign to the consumers that 5% of every
purchase will be donated to facilitate the Mallika farmers.
 12 Months Plan 2018-2019
Month
Activation
2018
September Launching #PilihanTerbaikku on Social media , SEO
October Launching #PilihanTerbaikku on Social media , SEO, POS
November Collaborating with influencer , POS
December Launching Newsfeed, connectivity and cooking manager features in apps
2019
January Instagram Challenge
February Instagram Challenge
March Cooking demo in stores
April FJB Pre Event, Collaborating with influencer, Social Media “Bango’s Best Hawkers”
May FJB
June FJB After event highlight , Social Media “Bango’s Malika”
July Community Gathering, Sustainability Campaign
August (Festive 2019) Community Gathering, Sustainability Campaign
September Community Gathering
Thank You