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Final Draft Essay 1 2
Final Draft Essay 1 2
Madison McQuagge
English 1301-102
28 September 2023
The IBC Bank & Commerce Bank 2023-2024 Keynote Speaker Series has recently
announced their latest event at Texas A&M International University through flyers on bulletin
boards. The flyer targets everyone on campus including TAMIU employees and students. This
flyer was made to promote and to spread information about the keynote speaking event. IBC
Bank & Commerce Bank uses the genre of the flyer to give out information and recruit
attendance at the event. The flyer grabs attention by having the author and title in a big, bold
font, having the location and time in a medium sized font, and the contact information on a
contrasting background.
First of all, the author uses the title in big bold letters to grab the audience’s attention.
The title, “IBC Bank & Commerce Bank 2023-2024 Keynote Speaker Series,” has a big impact
on the flyer because it catches the eye. The title is a huge factor to the conventions of the flyer,
so the author had to make it recognizable in a big white font. With a maroon background and
white letters, contrasting from the white flyer and black letters, the title draws the attention of the
community and makes them want to read the rest. In the title the author is named and is bigger
than the rest of the title, which tells the audience that the author is really important to this flyer
Secondly, the flyer has its date, location, and time emphasized which catches the
audience’s eye. The date, location, and time is in a bigger font than the description of the event,
which makes it stand out. This is important because this information is what the audience needs
to know to be interested in the event and to attend, so the author emphasized it to grab attention.
This information is important to the conventions of a flyer because the author is trying to
persuade the audience to come to an event, therefore, they must leave the date, time, and location
on the flyer. The date and time is found below the details of the event, but right above the contact
information. It is emphasized by being in big bold letters, stating “Wednesday, Oct. 11, 2023 at
6:30 p.m.” is the day the keynote speaking event will take place at TAMIU. The location is in a
smaller font than the date and time, but still is bold. The author, IBC Bank & Commerce Bank,
made the location bold to still catch the attention of the audience, but not too big to take away
Finally, the flyer gives contact information to help the community gain their knowledge
about the event on a contrasting background, which makes it stand out. On the flyer, there are
many points of information for little details like contact information. For example, the flyer
states, “For additional information, contact the Center for the Study of Western Hemisphere
Trade.” Contact Information is key for the genre flyer because the audience needs these
resources to ask questions about the event or the flyer itself. This shows that IBC Bank &
Commerce Bank want to persuade the audience to be interested in the event. For this genre an
author must put their contact information, therefore the author of this flyer had to put his contact
information on a contrast background to stand out to the readers. The author wants the
community to contact them with questions, so they can persuade and interest you to attend the
keynote speaking event. The information is on the bottom of the page, and is highlighted by
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having a maroon background and white letter to contrast from the white flyer with black letters.
The contrast is made to draw attention to where the IBC Bank & Commerce Bank want the
audience to look at. It is made purposely to catch the community’s eye, in this way the audience
cannot miss the contact information and maybe even remember how to contact them. The contact
is emphasized for everybody to know how to contact the author for any questions that they may
have about the event. Also, since the information is important, they made it stand out to grab the
audience’s attention.
All in all, the author, IBC Bank & Commerce Bank, uses the genre of the text,
flyer, to spread information to the audience about the keynote speaking event. The text
demonstrates the author’s use of genre because they give contact information, dates, and
emphasize the title. My insight on the use of the flyer is important because looking at the flyer,
the little details like the author making the text bigger on important information, or making
certain points stand out that the audience may not subconsciously recognize on their first glance.
This is why the author chose to make the flyer to have the information easy to access for the
audience and to grab their attention. Next time the audience sees a flyer, they can analyze it and
see what points the author makes the text bigger or contrast from the back because those are the
points that the author really wants the reader to know about.
McQuagge 4
Work Cited
IBC Bank & Commerce Bank. 2023-2024 Keynote Speaker Series. TAMIU Student Center
Ballroom, 2023.