Table of Contents

SL CONTENTS PAGE NO.

A Declaration I

B Letter of Approval II

C Letter of Transmittal III

D Certificate of Organization IV

E Acknowledgements V

F Executive Summery VII

G List of Abbreviations VIII

CHAPTER ONE: INTRODUCTION

1.1 Prelude 2-3

1.2 Objectives of the Study 3

1.3 Importance of Study 4

1.4 Methodology 4-5

1.5 Limitations of study 6

CHAPTER TWO: OVERVIEW OF THE ORGANIZATION

2.1 Historical Background of AMA Syntex Limited 8-9

2.2 Overview of AMA Syntex Limited 10

2.3 Product quality 10

2.4 Product mix and Production Capacity 11

2.5 Mission 11

2.6 Vision 11

2.7 Goal and Objectives 12

2.8 HR Policies 12-13

CHAPTER THREE: MERCHANDISING PROCEDURES OF AMA SYNTEX

3.1 Garment Merchandising 15

3.1.1 Marketing 16

3.1.2 Business meeting 16

3.1.3 Buyer Request 16 - 17

3.1.4 Pricing costing and Order Confirmation 18

3.1.5 Preparing T&A 19 - 20

3.1.6 Order Execution and Co-ordination 20

3.1.7 Sampling 20

3.1.8 Garment sampling 20 - 21

3.1.9 Fabric sampling 21

3.1.10 Trims and accessories sampling 21

3.1.11 Testing 21

3.1.12 PP meeting and pilot Run 22

3.1.13 Garment production 22

3.1.14 Inspection and Order Shipment 22

CHAPTER FOUR: ANALYSIS AND FINDINGS

4.1 SWOT Analysis 24

4.1.1 STRENGTHS 25

4.1.2 WEAKNESSES 25

4.1.3 OPPORTUNITIES 25

4.1.4 THREATS 25 - 26

4.2 Major Findings 26 - 30

CHAPTER FIVE: CONCLUSIONS AND RECOMMENDATIONS

5.1 Conclusions 32

5.2 Recommendations 33 - 34

References 35